welshdog
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Intel takes aim at Apple, instead shoots itself in the dongle
Intel's agency is VMLY&R which is a worldwide agency created by a merger. It has famous and notable roots and accolades.
The agency for Apple at the time of the Get A Mac ads was TBWA/Chiat Day (now TBWA/Arts Lab an agency with Apple as its only client), part of TBWA Worldwide an agency with a similar history to VMLY&R.
However, it is obvious that one of these things is not like the other.
Intel needs to up their ad game if they expect to gain any traction. -
Intel is now making 'Mac versus PC' ads with Justin Long
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Don't expect the 'Apple Car' to have a steering wheel, analyst says
sdw2001 said:rmusikantow said:There will not be cars without steering wheels for a very long time. The technology is not close to making this a reasonable option.
https://www.caranddriver.com/features/a15079828/autonomous-self-driving-car-levels-car-levels/
https://www.forbes.com/sites/johnkoetsier/2020/07/09/elon-musk-tesla-will-have-level-5-self-driving-cars-this-year/?sh=b459abc2d1d6
So technology-wise, we are basically at level 4. In the mainstream market (say, sub-$45K), most cars are at level 1 or 2. Some, like Tesla, are at level 3. We are not far from premium brands being able to deploy level 4. How long that takes to go mainstream is a question. I can say that as someone who buys cars frequently (in my family, probably every 2-3 years between us), my 2019 Kia is the first with any automation whatsoever (lane assist). The car I had before that...a 2015 upper level Hyundai sedan, had nothing.
My best guess is we are a good 10 years away from level 5 autonomous vehicles being somewhat mainstream. We're probably 20+ years away from the majority of vehicles being level 5. -
Apple having trouble finding ex-iOS head Scott Forstall for Epic testimony
dysamoria said:welshdog said:hammeroftruth said:In contrast, what happened to whoever decided to throttle the processor on iPhones when your battery was failing? I didn’t see an apology from them.
What's wrong with throttling a CPU to save battery and avoid an uncontrolled and potentially data damaging shutdown?
It’s also bad because people buy new phones when their current one seems slow, and they don’t know why that would be the case. End users aren’t tech people and don’t know what questions to ask. They have one option: try a new phone. That benefits Apple.
But you should already know all of this.
None of that is a good reason not to do it.
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Apple having trouble finding ex-iOS head Scott Forstall for Epic testimony
hammeroftruth said:In contrast, what happened to whoever decided to throttle the processor on iPhones when your battery was failing? I didn’t see an apology from them.
What's wrong with throttling a CPU to save battery and avoid an uncontrolled and potentially data damaging shutdown?