welshdog

It is true that Apple pretty much had the video post software/hardware market locked up with FCP. They had undermined Avid's market share dramatically. Pretty much every post house and freelance editor had it. When Final Cut X came out, all these thousands of businesses felt betrayed and had to spend money on new software and equipment. Their opinion of Apple was completely soured by this move. FCP itself was not a huge income stream, but it did help sell plenty of top level Macs. The broad use of FCP in the industry allowed Apple to use that fact for marketing and promotion. They loved to brag about movies and TV edited on FCP. And then due to their own actions, they couldn't. I will never understand why this move was made so abruptly and with a clearly unfinished, unprofessional replacement. Sure FCX is improved now, but it's lack of widespread use in the industry is telling. No one trusts Apple to not pull the rug pout from under them again, even if they wanted to use the software. I would love to know the internal conversations at Apple around the FCP/FCX decision, before and after.

y2an said:

As I expected, much improved repairability. And actually, that’s not because it was designed specifically for repairability rather it’s because it was designed for manufacturability. Apple’s goal is now to be able to transfer manufacturing quickly between countries which means assembly skills have to be simplified.

I feel that if repairability and recyclability were required by law, it would be easier for everyone - companies and consumers alike. It is irrelevant that such constraints might have an effect on the design of the products. Designers egos and human tech infatuation are not valid reasons to make products that waste resources. I hope Apple, for what ever reason, continues to move in this direction of lower waste product lifespans for their products.

Texas is an odd choice, Houston even moreso. I guess the manufacturing at this facility will be so basic and simplistic that interruptions from Houston's increasingly extreme weather won't matter. If I were situating factories I would not be putting them in areas of current and woresening extreme weather. That just seems unwise. Now Apple of course is known for using renewables and such to power their facilities so maybe they are planing a large stationary battery farm to go with it. Hmm another thing I just thought of is the stupidly high HVAC costs this facility will have compared to other more mild regions. I guess like others have said, this is being done just to please Trump and his pet Texas red monkeys.

drblank said:

macrumorssucks said:

As you can tell from my username, I’m not happy Macrumors closed comments on this mundane story.

We the people should be able to comment on any story.  Thank you AppleInsider for keeping the flow of opinions open.

That said, who cares.  X is the #1 social media platform for news.  Why shouldn’t they advertise on X.  It makes smart business sense.  It makes more sense than the Apple Vision Pro toy for $3500

Elon funds far right wing extremist group AfD in Germany politics, and I watched an interview of Elon's father admit that Elon's grand father in Canada supported the Nazis.  My father served in WWII and he would be absolutely disgusted by the support of Elon and X if he was stlll alive.   It seems as though America is becoming a cross between Nazi Germany and Russia.  disgusting.  Tim has no moral compass.

I'm an old American. I have observed my entire life that Americans never really hated the NAZIs - at least those born after the war. Post war the American fascination with everything German and NAZI was widespread. We even made a sitcom about Germans and NAZIs. People ravenously collected any sort of WWII German memorabilia and the more NAZI it was the more valuable it became. I knew some people who had a German Shephard named Rommel and a little black cat with a white face and tiny black mustache named Adolf. Americans have been obsessed with NAZIs for a long, long time and it'snot surprising that once a national figure gave them permission to openly love NAZIsm that they would jump at the chance. Tim is no NAZI and is doing his duty as CEO to protect the company and the shareholders from destruction. Not to mention I believe Tim really loves Apple and he won't let anyone hurt it.

Seems like not much of an issue. I always wonder on these sorts of things what exactly was their reasoning for the design choice? No explaination is ever offered, but it would be fun to meet a Mini engineer someday and ask them.