hmurchison
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Future iPhone may get displays and controls on the edges
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M4 MacBook Pro rumored to already be in development at Apple
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EU antitrust chief remarks about $2 billion Apple Music fine ignores Spotify dominance
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Bitcoin app accused of stealing $120,000 in another App Store failure [u]
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Apple's newest hire is another step towards ads in Apple TV+
At first blush it's easy to fall victim to the "Cattle call" and think that Apple beefing up experience in advertising in media is to create a low end add supported Apple TV+ and this is a distinct possibility but I see this as more of Apple's desire to become more of a player in live streaming events.
Look at Apple's clientele. People that have bought into an Apple ecosystem aren't doing so because it's an inexpensive option. 10 dollars per month for Apple TV+ is nothing. My wife pays that for the cellular Apple Watch that she never wears.
Apple's interests in bidding on sports live streaming is tell you everything you need to know. The money is in the eyeballs and those breaks in game play.