ddawson100

Getting rid of leather and plastic packaging is a big commitment. That's a big task to bring along big companies like Hermes and Nike on the environmental changes, too. Bravo, Apple!

Good for Apple if they can sustain such a broad iPhone range. The highest end has always been the most popular model and there are always those willing to pay more and are happy to know they have the highest end features. If they come out with an Ultra model I trust they’ll find some way to make sure it has cachet (in the sense of prestige/luxury). 

Oh, boy, you throw "Star Wars [whatever]" out and it's gonna be a big seller no matter what. I endure so many friends and family who could talk about it for hours, and who watch all the shows, have all the t-shirts, branded cereals, listen to podcasts about it, and know the names and home planets of even the tertiary characters. Participation by Disney at this level is going to generate a lot of interest here on reveal day and on release day.

Apple's got everything to make this a hit category. If someone can make it happen, it's them.

Agreed with all this. No one wants AR/VR like no one wants a car, a phone, or any device, but we're all clamoring for ways to connect with others, extend our brains, experience novel things, even be entertained, and distracted. It's kinda beside the point to talk about whether these products have improved or destroyed our lives or society. Technology is just the brain looking for more body. (Also, this last sentence, I'm not sure who said it first. I don't think it was me. Haha. I thought it was William S. Burroughs but I can't find any attribution for that right now.)