rockaw
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Apple Store sitemap leak confirms 'iPhone XS,' 'iPhone XS Max,' & 'iPhone Xr' names for 20...
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Apple releases third beta of iOS 10.3 with 'Find my AirPods,' tvOS 10.2, watchOS 3.2 for d...
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Apple moving to 3-year 'major' iPhone cycle, adding complex vibrations to 2017 model - report
Switching to three years could make the phones more affordable (you'd see 30-36 month device purchase agreements start to pop up), but would be foolish from a business perspective for Apple. They would almost instantly encourage their customers to wait an extra year before upgrading. Compare six years of revenue for Apple under the current plan versus a three year cycle:
Six years: new iPhone every two years = Three iPhones purchased ($750 each), $2250 revenue for Apple.
Six years: new iPhone every three years = Two iPhones purchased ($750 each), $1500 revenue for Apple.
Do you really think Apple is going to voluntarily erase a third of their future revenue?