nytesky

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nytesky
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  • McDonald's in Chicago is the latest Apple Store copycat - but not the first by far

    1. This is a modernist aesthetic that exposes structural elements, something referred to as structural honesty. Apple does not employee this type of aesthetic. 
    2. All glass systems were around decades before Apple started using them. This particular McDonald's uses a structural mullion system for the glass, something Apple has not done for a long time since they first went to a structural glass system in New York City at the Cube. 
    3. No one would mistake this interior for Apple.
    It is quite a stretch to say that this McDonald's is copying their aesthetic of Apple Stores. 
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