grouse675

I really wanted to like it and really wanted it to be good but it had no idea what it wanted to be. Essentially it just wasn't funny or silly or crazy enough and it just became oddly repetitive which given the cast and the budgets and the expansive nature of we can go anywhere in time... ought to have helped. I think it honestly missed Gilliam's madness. It felt like an homage rather than its own thing. Or maybe, Time Bandits really is just a movie and can't hold the expansion of a longer treatment. But kudos for trying... 

I'm surprised at your criticism which seems to miss the boldness of doing it in the first place. Right in the middle of the presentation, knowing we're all going to stay for the iPhone information. I know your critique is about the quality of the writing and performances not about the message, but the message is really important and I'd argue if it had been better 'performed' or even funnier it might actually have lost some of its impact. It was pretty clear and pretty impressive what Apple is doing and it's leagues ahead of other people in that space and they want to use a really-high profile occasion to make the point, clearly and impressively. Also it's a sly dig at corporate greenwashing and it's really worth re-enforcing that point, however clumsily. In fact I really think that seeing that many top execs at Apple all in on this, and of course they're not natural performers, we don't expect that, shows how seriously and genuinely Apple takes these matters.

Bold, direct, impressive and important - that's how it came across to me.