theothergeoff

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theothergeoff
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  • Apple's multi-year deal with MLB takes iPad Pro out to the ballgame

    ireland said:
    Absolutely not I'd say. Other way around. Apple will provide a solution and charge them for the privilege. No requirement to show iPad and cover hides Apple logo. In true Apple-fashion Apple is classy and gets paid and Microsoft is soulless and acts corporate and pays.
    In other words you don't know and are assuming a scenario?

    It's probably in the  middle.  Microsoft and Samsung were probably approached.  The price of admission may have been the iPad Pros gratis... (you're talking maybe 3-4 a team, heck, 8 loaded systems/team would be 256 units, and $300,000.   Or the cost of one 30 second on TV at prime time).   But to put a half dozen Apple Logo in every stadium, with the hours of HD camera time on dugouts, and getting the opportunity to work with baseball with the pro platform, and getting the tool pushed out to 1000's of college, Minor league, and HS (and little league) teams will be the halo...  And finally, if the data that the in dugout application is somehow exposed to the MLB.com iPad app (and TVos App), it may make the game more available to the semi-casual in home (on bus/subway) viewer.

    I think the exclusivity is more valuable... The MasterCard 'Priceless' campaign started with Baseball.   Now  Can you see Apple being 'The Official iPad supplier of MLB' giving you a underline to a tagline to an Apple Commercial... I can.

    I'm waiting for something to replace this (and it may be soon;-O)




    singularity
  • Apple's aggressively priced $399 iPhone SE viewed as a 'substantial' market opportunity

    cintos said:
    I might as well be the one to complain about something!

    I wish they made that design in the bigger screen!
    The more rounded edges on the 6 series phones was an attempt to reach a one-hand operation despite the bigger screen realestate.
    I feel the rounded screen and skinnier profile makes it harder for one handed operation... 
    MaxxHoo
  • Apple's aggressively priced $399 iPhone SE viewed as a 'substantial' market opportunity

    sog35 said:
    "Rod Hall of J.P. Morgan issued a research note to investors on Tuesday, in which he noted that the $400 to $450 smartphone price range is estimated to have generated 43 million total sales in 2015 with an average selling price of $426."

    Tim Cook said yesterday Apple sold 30 million 4 inch devices last year. JP Morgan said they sold 43 million...

    Only 4 inch devices would fall in the $400-$450 price range in 2015.  

    Hard to trust an analysist who does not even pay attention to what Mr Cook says.
    Apple (wasn't it Greg?) was talking about the number of 4" iPhones they sold.

    JP Morgan is talking about every brand of phone in the $400-$450 price range, not just iPhones.
    and that's interesting... they already have 70% off the 4" market, if both apple and JP Morgan are stating the same facts.

     Obviously they want:
    1. 4" market penetration (that's what she said) closer to 90%
    2. drive what little profit out of the competition and into Apple (Apple will end up making 120% of the total smartphone profit (with everyone else losing 20%)) 
    3. move the umbrella even lower to the ground so for features/$, Apple has a newer phone that gets adopters in developing markets [india, china], locking them into the ecosystem. 

     Apple has always felt that you're first smart phone is just one with training wheels... eventually you'll buy an iPhone... I'm thinking now they are looking at making that adoption earlier in the cycle.
    patchythepirate
  • Apple cuts iPad Air 2 to $399 in wake of 9.7-inch iPad Pro

    kpluck said:
    sog35 said:
    Apple sells premium products.

    Premium products of this class don't ship with 16GB of storage.

    -kp
    I beg to differ.   we just bought 1600 16GB Air2's.  and will be buying over 6000 16gb iPhone Sixes. (not 6s's).

    Corporate buyers love 16gb.   
    ration alnolamacguy
  • BMW plans self-driving software overhaul to fend off the likes of Apple, Google

    Glad to see all this research going into self-driving cars, but I still think we're WAY off from actually seeing them available for regular drivers on real roads.  Probably another 15 years at least.
    I'm thinking corporate liability lawyers will push it to the far end of your estimate.  My guess these will be safer than 'normal' drivers in 1/2 that time under all conditions.

    Insurance Companies and corporate risk management lawyers need to figure out the wording of the purchase agreement that will protect the BMWs, Googles and Apple's of the world ("you push AutoDrive, and your insurance company and the maker of this car hold you fully liable for what happens after that"), making only the uber-rich (okay, I typed it before I meant it to be a double entendre) willing to actually push the red button.
    cornchip