macinscott

With the current size and weight, the Vision Pro is an accessory that users will comfortably wear for an hour or two per day. This makes it the perfect device to consume content such as movies, concerts or sporting events in ways that traditional devices can't match.

I also think this approach would be key to growing the Vision Pro's user base. Apple should partner with many top musicians and sports teams to buy tickets to single events or season passes to an entire season or concert tour. Metallica is more my speed, but imagine the number of Vision Pros Apple could sell if it offered the ability for Swifties to "attend" Taylor Swifts's Eras tour last year! My daughter flew to Paris for her concert since it was actually cheaper to go to Europe than buy tickets on the resale market stateside. I'll save the Ticketmaster monopoly and criminal resale ticket market in the US for another discussion.

Apple could sell a single viewing of an artist performing at any date from their tour for a lower price, and allow repeated viewing for a higher price. With the same single and repeated viewing pricing model for the concert tour, where artists often have different opening acts or surprise guests in addition to different set lists.