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  • Angela Ahrendts, the 'non-techie' who runs Apple Retail, joined Apple on October 14, 2013

    welshdog said:
    What an overly generous puff piece.

    Angela has added some plants, pulled the "Store" off the stores' names, removed lanyards, killed the genius bar and added logistical chaos and worse training to the stores. That's the sum total, other than collecting gobs of ill earned money, of her years of tenure at apple.

    She took what was for many the best retail experience ever, where an apple store was something you enjoyed visiting, and turned it the DMV.  Now instead of heading for the genius bar for your appointment, you start with game of human pinball.  

    Find an apple employee, with no lanyard as a visual cue, that's holding an iPad to get to your appointment. When you find the first one, you ask for your appointment, and they inform you, theyre not the person for that and send you to another one.  You go to that employee that you think they pointed to, but they're not it either.  Finally you get to the person with the appointment clip board, and they play, let's pick a table.  They send you to some random table and log your name/position.  Now, the genius plays Apple Store Maps.  The "genius" now goes around the table asking for you (mispronouncing your name at times), and sometimes goes to the wrong table because the position was logged wrong. Or a person misunderstood what table they are to meet at. All this wastes both your and the apple employees time in pinball'ing around when everyone could just have instead, clearly and easily, met at the genius bar. Then, when the apple employee finally ends their game of hunt-and-go-seek, you are rewarded by talking to a 'genius' that no longer talks to you like you understand something and 'jumps to the chase' but instead, they walk you through a script process, because now the vast number of geniuses have become equivalent script kiddies. No brain, all script. Oh, and you do this all through intolerable crowds of other now grumpy store goers.

    In contrast, Steve Job's created genius bar was not only a signature feature that she destroyed, but something that calmed not caused store logistical chaos. You just head to the back for your appointment, simple. No DMV zombie human pinball hordes bouncing off each other from 'Angela's DMV Apple Emporium' 'improvements'. Also, it kept all the grumpy people with problems away from the people shopping, preventing the spread of DMV'itus throughout the store.

    In other words, the apple store, the highest earning per square foot retail store in the world that Angela inherted, has been turned into the apple DMV, by angela, that I (and many others want to avoid at all costs.

    My fear is apple managment (and now with the help of appleinsider) are positioning angela as the next CEO apparent, which will be a disaster of the likes to make us long for the days of Skully.
    Five posts and a link to the daily caller. Nuff sed.
    Basically. Auto Ignore. This poster exists to stir things up. 

    TBQH, Angela has been great for Apple. 
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