-
Piper Jaffray sees virtual reality partnerships boosting Apple's iPhone business near-termInvestment firm Piper Jaffray continues to believe that virtual reality and augmented reality will play a huge part in Apple's future, but the transi…
... longterm attention on VR and AR, as well as rumors of ... -
Google launches Cardboard SDK for iOS, Microsoft begins shipping HoloLens to developersIt's been a big week for virtual and augmented reality technology, thanks to the newly shipping Oculus Rift, the debut of a Google Cardboard developm…
... to experiment with VR and AR, Microsoft HoloLens is standalone hardware ... could be working on an AR project of its own. -
Apple boosts R&D spending as revenues stabilizeAs iPhone sales show signs of stabilizing after a first every contraction earlier this year, Apple continues to incrementally increase spending on re…
... reality technology, saying that while AR might not be the "next ... resources for near-term consumer AR products, specifically apps and app development, not AR/VR hardware like products offered ... -
This week on AI: Q3 beats forecasts, 'Apple Car' leadership changes, augmented reality plans & moreThe big news this week was Apple's quarterly results, which beat expectations even if they were still largely downhill. Meanwhile though, big shakeup…
... reality, says company investing in AR tech Rumor: New iPhones with ... -
Tim Cook says AI & augmented reality are core technologies in Apple's futureApple is deeply invested in artificial intelligence and augmented reality when it comes to future products, CEO Tim Cook acknowledged in a recent int…
... the company is only pursuing AR software, or aiming for dedicated ... 's HoloLens. To date no AR headset has seen a major ... developer-oriented model. "I think AR is extremely interesting and sort ... -
Apple patent details visual-based AR navigation, confirms Flyby Media acquisitionApple on Tuesday was granted a patent detailing a method of device localization -- mapping -- using computer vision and inertial measurement sensors,…
Apple on Tuesday was granted a patent detailing a method of device localization -- mapping -- using computer vision and inertial measurement sensors, one of the first inventions to be reassigned from this year's acquisition of augmented reality startup ... -
How virtual and augmented reality could play a role in Apple's futureApple CEO Tim Cook suggests that the company is investigating the possibilities of virtual reality and augmented reality. Here's an explanation of wh…
... reality (VR) or augmented reality (AR) needs to have the ... company and potential VR and AR implementations. During Apple's January ... Washington Post that "I think AR is extremely interesting and ... eliminate problems inherent with both AR and VR technology. Input ... -
Apple to meet with augmented reality contact lens firm EPGL, discuss possible iOS supportApple's iOS might be first to support an augmented reality contact lens system currently in development at EP Global Communications, as the two compa…
... OS integrations, the company's AR contact lens system -- to ... future lenses. In addition to AR graphics and data display ... more recent development. Unlike VR, AR tech usually employs projectors or ... with a simplified form of AR -- technically a wearable heads- ... -
This week on AI: iPhone 7 & Apple Watch 2 launch, iOS 10 goes live & moreThe big news, naturally, was Friday's launch of the iPhone 7 and the second-generation Apple Watch. iOS 10, tvOS 10, and watchOS 3 emerged on Tuesday…
... Leap, Oculus engineers in VR/AR push Patent holder Acacia wins ... -
Occipital brings room-scale VR to iPhone with $500 dev kit headsetOccipital on Tuesday launched a $500 VR development kit that uses the company's proprietary Structure Core 3D Sensor to turn smartphones -- including…
... , iPhone users looking to experience AR/VR are somewhat ironically relegated ... localization and mapping) with and AR solutions. Powered by the host ... -
Microsoft halts sales of Band fitness trackers, says no new model in 2016Microsoft has pulled its Band fitness trackers from its online store, and confirmed that it won't have a new model out in 2016, suggesting that the c…
... known to be working on AR technology as well, though it ... -
Facebook Oculus update lowers hardware requirements, promises social experiencesFacebook has unveiled the next steps in the Oculus virtual reality platform, including a sneak peek at a wireless version of the Oculus Rift, and an …
... June. From patents for AR devices with transparent displays ... call, confirming investments in AR technology, adding that the ... specialist Faceshift and German AR firm Metaio. Cook mentioned ... applications for gaming and education, AR technology is of particular ... -
This week on AI: Oct. 27 Mac event, new future for 'Apple Car' & moreApple invited the press to an Oct. 27 media event, where the company is expected to showcase a new MacBook Pro with an OLED touch bar. That was hardl…
... with 'smart' contact lenses for AR Apple shows up as Mobile ... -
Microsoft reveals VR & AR-focused Windows 10 'Creator's Update,' expected in early 2017Microsoft is making a big push into augmented reality and virtual reality with its newly announced Windows 10 Creator's Update, and bringing tools fo…
Microsoft is making a big push into augmented reality and virtual reality with its newly announced Windows 10 Creator's Update, and bringing tools for creation of the new media natively to Windows 10. At a Wednesday press event, the company promised to " ... -
Apple patents augmented reality mapping system for iPhoneApple on Tuesday was granted a patent detailing an augmented reality mapping system that harnesses iPhone hardware to overlay visual enhancements ont…
... transitioning into and out of AR mode a seamless experience. ... Apple is particularly interested in AR, a sentiment he reiterated multiple ... and Facebook field their own AR/VR systems, pundits believe ... Flyby Media. While an iPhone AR mapping app is intriguing, ... -
First look: DJI's iOS-connected $1499 Phantom 4 Pro with enhanced autopilot modes, 1" camera sensorDJI on Tuesday unveiled a new upgrade for its prosumer-level iOS-connected aerial camera drone, aiming the Phantom 4 Pro at users who want high-quali…
... with obstacle avoidance. A new AR Route feature also allows pilots ... -
Valve developer claims macOS SteamVR release coming in the next few monthsReiterated by a report on Wednesday, an executive for Valve's Steam digital delivery platform has declared that preliminary versions of the company's…
... recently reaffirmed his stance that AR's ability to amplify ... the company is making strategic AR segment purchases like last year ... capture specialist Faceshift and German AR firm Metaio. The company is ... by a growing portfolio of AR/VR patents like transparent ... -
Apple expresses interest in autonomous vehicle testing in letter to NHTSAIn perhaps the most public admission of its automotive ambitions, Apple in a statement issued to the NHTSA in November proposed a policy update that …
... claimed Apple is currently testing AR-based navigation and other autonomous ... -
After a VR-free year from Apple, VR headsets deemed "the biggest loser" of 2016Apple has been attacked throughout the year for failing to jump on the Virtual Reality headset bandwagon following Facebook, Samsung, Google, HTC, Mi…
... , including Asustek's ZenFone AR based on Google Tango ... concerned that the VR/AR ecosystem may not be ... relevant today. Apple sees AR as a bigger opportunity ... touted the benefits of AR over VR, stating "There ... next leap into the AR/VR market, particularly given ... -
Apple analyst Gene Munster to leave Piper Jaffray, launch VC firmGene Munster, one of the most well known Apple analysts in the world, is leaving investment giant Piper Jaffray to start a venture capital firm speci…
... venture capital firm specializing in AR/VR solutions, artificial intelligence and ... 's interest in AI and AR/VR, along with a rumored ... -
Apple wants to be known as a services company, says Gene Munster in farewell noteGene Munster, one of the most well known Apple analysts in the game, sent Piper Jaffray customers a final note on Thursday before departing to start …
... end of December to start AR/VR VC firm Loup Ventures ... iPhone. Apple could bring an AR or MR (mixed reality) wearable ... -
Apple hires former Porsche race car director for alleged 'Project Titan' rolePorsche's race program lead, Alexander Hitzinger, was allegedly brought on to Apple's "Project Titan" car program in the spring of 2016, a new report…
... claimed Apple is currently testing AR-based navigation and other autonomous ... -
AppleInsider podcast reaches episode 100, answers your questions about the future of the M...This week on the <em>AppleInsider</em> podcast, Victor and Neil reach episode 100, and answer listener questions about the future of the Mac, why peo…
... phone as much as true AR with some of those contact ... -
Apple patent paves way for iPhone with full-face display, HUD windowsApple on Tuesday was granted a patent detailing technology that allows for ear speakers, cameras and even a heads-up display to hide behind an edge-t…
... system could theoretically go beyond AR and into mixed reality applications ... be mulling an entry into AR within the next one to ... -
Apple SVP Lisa Jackson named as member of new US DOT automated vehicle committeeIn an effort to unify and regulate the introduction of automated vehicles to U.S. highways, the Department of Transportation has established a new ad…
... claimed Apple is currently testing AR-based navigation and other autonomous ... -
Apple patents detail augmented reality device with advanced object recognition, POI labeli...Apple on Tuesday was granted a pair of patents that together describe a mobile augmented reality system capable of detecting its surroundings and dis…
... filed for by German AR specialist Metaio shortly before ... when downloading and displaying AR content or storing new ... . An integral facet of AR, initialization is considered one ... nearby buildings or landmarks. Conventional AR systems might overlay labels, ... -
Jury asks Oculus to pay ZeniMax $500M in lawsuit over VR headsetsFacebook's Oculus was ordered to pay ZeniMax $500 million on Wednesday, after a Dallas jury ruled that Oculus co-founder Palmer Luckey violated a non…
... is investing "a lot" in AR. At the same time, no ... -
Goldman Sachs raises Apple target to $150 in anticipation of blockbuster 'iPhone 8'Goldman Sachs is "increasingly confident" in Apple's upcoming fall refresh of the iPhone, as the firm on Monday cited potential use of OLED and augme…
... , with ongoing rumors of an AR headset produced in collaboration with Zeiss, as well as AR-related patents. Apple CEO Tim ... has also spoken out about AR, showing an interest of it ... -
Staff leave Google's self-driving car team after reaping massive bonusesPotentially giving Apple some breathing space with its own project, people have been leaving Google's self-driving car division -- now a separate com…
... -on vehicle, using VR and AR to test some technologies. The ... -
Apple Pay adds 40+ banks, credit unions in latest expansion [updated]Apple Pay has today gained support from more than 40 new banks and credit unions in the U.S., inching the total of participating nationwide card issu…
... Federal Credit Union Central Bank (AR) Central Maine Credit Union Citizens ...