Tim Cook says Windows 8-style tablet PC convergence won't please anyone
Apple's chief executive Tim Cook doesn't see success in Microsoft's strategy to have Windows 8 power everything from notebooks to tablets to hybrid transforming devices, comparing their convergence to a refrigerator with toaster functions tacked on the side.
When asked by Richard Gardner of Citigroup whether Apple will eventually converge its iPad and MacBook Air products into a single computing device combining the portability of a tablet with the functionality of a keyboard and full desktop operating system, Cook dismissed the idea as poorly conceived.
"There seems to be a lot of work, particularly on PC based platforms," Gardner said, "to combine the PC and tablet experience going forward, in part because Windows 8 is a touched based operating system as well. Can you comment on why you don't believe the PC and the Ultrabook and tablet markets will converge?"
"Anything can be forced to converge," Cook answered. "But the problem is that the products are about tradeoffs. You begin to make tradeoffs to the point where what you have left at the end of the day doesn't please anyone."
Cook quipped "you can converge a toaster and a refrigerator, but you know, those things are probably not going to be pleasing to the user."
Apple's intent to create distinct products with iOS and OS X has been clearly evident since the original iPad was launched in early 2010.
While Cook noted that the two platforms have freely borrowed functionality from each other from Messages to Reminders to Game Center and the Notifications Center planned for the upcoming OS X Mountain Lion, he said the form factor of tablets and notebooks aren't destined to merge anytime soon, due to how the the two categories of products are actually used.
Apple sees huge market for tablets
Cook added, "Our view is that the tablet market is huge," noting that Apple realized this before the iPad ever went on sale, just from observing how broadly useful the tablet device was in internal testing.
"The iPad has taken off, not only in consumer [markets] in a meaningful way," Cook stated, "but in education and in enterprise, and its sort of everywhere you look now."
Additionally, "as the ecosystem gets better and better and as we double down on making great products, I think the limit here is nowhere in sight."
Cook added that in its first two years, Apple sold 67 million iPads, noting that it took 24 years to sell that many Macs, five years to sell that many iPods and three years to sell that many iPhones.
Cook: notebooks and tablets are different markets
After noting the "universal" appeal of iPad, Cook noted that market research firms from IDC to Gartner to Forrester are all predicting that tablets in general will grow to over a 300 million unit market with just three years.
Cook also stated that he also sees tremendous potential for conventional systems like the MacBook Air, noting that "we continue to innovate in that product. But I do think that it appeals to someone that has a little bit different requirements.
"You wouldn't want to put these things together because you end up compromising in both and not pleasing either user. Some people will prefer to own both, and that's great too. But to make the compromise of convergence, we're not going to that party.
"Others might, from a defensive point of view particularly," Cook said, a clear dig at Microsoft's strategy of offering one converged product line under Windows 8 while advertising that it will offer 'compromise free' computing.
"We're going to play above," Cook stated.
Windows 8 gets closer to more demos
Microsoft plans to show off a functional preview of Windows 8 in June, a year and a half after announcing its Windows-on-ARM plans to revamp the Tablet PC product that it has never succeeded in getting off the ground over the past decade of attempts.
Microsoft most recently attempted to deliver a Windows 7-based tablet under the new name "Slate PC" in a partnership with HP, just days before Apple announced the first iPad. Slate PC was quickly abandoned but Microsoft spent the rest of 2010 and 2011 talking about how the next version of Windows would eventually deliver a worthy competitor to Apple's tablet.
Microsoft has also lost its once significant share of the smartphone market with the release of Apple's iPhone, and attempted to thwart sales of the iPod with its own music player that didn't ever gain any real traction. Windows 8 hopes to pool the technologies and look and feel invested in Windows Phone and the Zune to turn the stagnant PC business around while also launching tablets it hopes will only compete with iPad and not further cannibalize the market for conventional Windows PCs.
When asked by Richard Gardner of Citigroup whether Apple will eventually converge its iPad and MacBook Air products into a single computing device combining the portability of a tablet with the functionality of a keyboard and full desktop operating system, Cook dismissed the idea as poorly conceived.
"There seems to be a lot of work, particularly on PC based platforms," Gardner said, "to combine the PC and tablet experience going forward, in part because Windows 8 is a touched based operating system as well. Can you comment on why you don't believe the PC and the Ultrabook and tablet markets will converge?"
"Anything can be forced to converge," Cook answered. "But the problem is that the products are about tradeoffs. You begin to make tradeoffs to the point where what you have left at the end of the day doesn't please anyone."
Cook quipped "you can converge a toaster and a refrigerator, but you know, those things are probably not going to be pleasing to the user."
Apple's intent to create distinct products with iOS and OS X has been clearly evident since the original iPad was launched in early 2010.
While Cook noted that the two platforms have freely borrowed functionality from each other from Messages to Reminders to Game Center and the Notifications Center planned for the upcoming OS X Mountain Lion, he said the form factor of tablets and notebooks aren't destined to merge anytime soon, due to how the the two categories of products are actually used.
Apple sees huge market for tablets
Cook added, "Our view is that the tablet market is huge," noting that Apple realized this before the iPad ever went on sale, just from observing how broadly useful the tablet device was in internal testing.
"The iPad has taken off, not only in consumer [markets] in a meaningful way," Cook stated, "but in education and in enterprise, and its sort of everywhere you look now."
Additionally, "as the ecosystem gets better and better and as we double down on making great products, I think the limit here is nowhere in sight."
Cook added that in its first two years, Apple sold 67 million iPads, noting that it took 24 years to sell that many Macs, five years to sell that many iPods and three years to sell that many iPhones.
Cook: notebooks and tablets are different markets
After noting the "universal" appeal of iPad, Cook noted that market research firms from IDC to Gartner to Forrester are all predicting that tablets in general will grow to over a 300 million unit market with just three years.
Cook also stated that he also sees tremendous potential for conventional systems like the MacBook Air, noting that "we continue to innovate in that product. But I do think that it appeals to someone that has a little bit different requirements.
"You wouldn't want to put these things together because you end up compromising in both and not pleasing either user. Some people will prefer to own both, and that's great too. But to make the compromise of convergence, we're not going to that party.
"Others might, from a defensive point of view particularly," Cook said, a clear dig at Microsoft's strategy of offering one converged product line under Windows 8 while advertising that it will offer 'compromise free' computing.
"We're going to play above," Cook stated.
Windows 8 gets closer to more demos
Microsoft plans to show off a functional preview of Windows 8 in June, a year and a half after announcing its Windows-on-ARM plans to revamp the Tablet PC product that it has never succeeded in getting off the ground over the past decade of attempts.
Microsoft most recently attempted to deliver a Windows 7-based tablet under the new name "Slate PC" in a partnership with HP, just days before Apple announced the first iPad. Slate PC was quickly abandoned but Microsoft spent the rest of 2010 and 2011 talking about how the next version of Windows would eventually deliver a worthy competitor to Apple's tablet.
Microsoft has also lost its once significant share of the smartphone market with the release of Apple's iPhone, and attempted to thwart sales of the iPod with its own music player that didn't ever gain any real traction. Windows 8 hopes to pool the technologies and look and feel invested in Windows Phone and the Zune to turn the stagnant PC business around while also launching tablets it hopes will only compete with iPad and not further cannibalize the market for conventional Windows PCs.
Comments
Windows 8 will be a gigantic disaster for Microsoft. Mark your calendars.
Quote:
Originally Posted by SpamSandwich
Windows 8 will be a gigantic disaster for Microsoft. Mark your calendars.
not really.
if things go wrong (by wrong i mean 100 million copies of it sold) they delete metro.
then?things get normal.. like they has bee for the past 10 years. if apple ever has 20% market share globally, the pc industry collapses, so it won't happen.
not this way.
Tim Cooke was quoted as saying "the Windows 8 tablet makes a great cutting board for my sushi." It is wide spread knowledge that all Billionaires use all non Apple Tablets for many types of kitchen uses from cutting melba bread to serving their west highland terriers their Cesar Milan home made dog food. I mean really what good are they for any way. Rectangular Frisbees in Frisbee golf? Here comes a Frisbee oh wait I hear a windows bootup sound. Hey he got a hole in one.
huh?
Quote:
Originally Posted by pedromartins
not really.
if things go wrong (by wrong i mean 100 million copies of it sold) they delete metro.
then?things get normal.. like they has bee for the past 10 years. if apple ever has 20% market share globally, the pc industry collapses, so it won't happen.
not this way.
huh?
Quote:
Originally Posted by SpamSandwich
Windows 8 will be a gigantic disaster for Microsoft. Mark your calendars.
If that turns out to be true then I think you can say goodbye to Ballmer.
I've been using Windows 8 Consumer preview for quite a while on my MBA via Vmware. I'm testing it to see how all my Windows development tools work in the long run. I really hope MS brings in more Windows 7 GUI on the desktop side as they hid many aspects of it that will frustrate users.
The metro interface is interesting but I find it extremely distracting for use on the PC desktop. I can see it on the tablet side working better but I think MS is really shooting itself in the foot in trying to combine both a desktop OS and touch OS in the same package.
I'm still torn on Windows 8. I think they will have the same problem as they had with Vista in that everyone stayed put on XP because Vista was just trash. I think most will continue to stay on, and use Windows 7 for a long, long time.
Hell, I have quite a few client sites that refuse to get off of Windows XP.
Windows 8 tablets are already a success in the minds of the fantasists, drumming up support all over the web.
I can imagine rooms full of Indians, hunched over computers, extolling the virtues of products for $2 a day.
Meanwhile the iPad is a "toy", "only for consumption" hammered out across forums, well preachers of the coming of the Windows 8 messiah, I've got news for you, it isn't 1995.
btw a game made on the iPad.
http://twolivesleft.com/CargoBot/
If convergence won't please anyone, then why Mountain Lion?
Quote:
Originally Posted by sippincider
If convergence won't please anyone, then why Mountain Lion?
Convergence in OS X Lion-> Mountain Lion is about converging Services to provide more depth and breadth to the OS X ecosystem, not about OS X reabsorbing iOS.
I expect to see a fridge that toasts (and MORE!) during the holiday sales season this year. He denied it, so it must be coming.[/RIGHT]
MS in 2010:
The iPad is a toy
MS in 2012:
We must make an iPad to survive!
Quote:
Originally Posted by sflocal
Hell, I have quite a few client sites that refuse to get off of Windows XP.
I actually find XP to be a pretty decent OS, however, my view may be limited as I only use it to play a game I can't play on 10.7
Cook said that hardware convergence was what users didn't want, not software convergence. I'm sure software convergence is quite the opposite in terms of desirability.
Quote:
Originally Posted by melgross
Of course, knowing apple, six months after they diss the idea of something they come out with their defining product.
I expect to see a fridge that toasts (and MORE!) during the holiday sales season this year. He denied it, so it must be coming.
Fridge/Toaster? Silly iFans. Anything is possible I guess - after all they already released the ?TV/toaster a few years ago.
Do you want whipped cream on that BLT?
You know Windows tablets will be a consumer hit when Steve Ballmer dons a red sweater to hock one. He's so downright folksy. What's not to love? Come sit by the fire with your uncle Ballmer while he reads you a story from his Windows tablet.
>If convergence won't please anyone, then why Mountain Lion?
I agree... and I'd say the same for Lion. Controlling your computer through cryptic hand gestures is not intuitive. Why not make a touch sensitive version of the Twister mat that I can put under my desk and whisk windows on and off screen with my feet? Or how about a butt cushion where wiggle gestures move things to the trash? A touch screen is great because it's immediate and obvious. Lion's gestures are stupid and ill conceived because they are non-immediate, and non-obvious. Hey Apple, can you see what gesture I'm making now? It's Snow Leopard for me for the foreseeable future.
The butt cushion will never replace the Lap Mouse.
However, I do visualize that future Desktop Macs will use the iPad as an auxiliary touch input device... Especially for apps like drawing, painting, CAD, audio/video/photo editing...
Quote:
Originally Posted by SpamSandwich
Windows 8 will be a gigantic disaster for Microsoft. Mark your calendars.
I kind of smell this happening due to the lack of interest in the Nokia iPhone-look-alike that is running Windows 7, which looks a lot like will Windows 8 on the phone. If they can't sell Windows 7 on the phone, there isn't much hope for Windows 8. In addition, Microsoft is paying developers to write tablet and phone apps for Windows 8, and you just cannot create the rich ecosystem of what Apple has as quickly as MS needs for the Win8 device market.
From what I understand Win8 isn't even a finished product. They will be able to only show a partially operating OS in June. But beyond all that, they will be showing an OS then, not consumer anything like what Apple does when they show a new OS... Apple shows real compelling reasons for the market to want what the OS can deliver.
Finally, who is going to be responsible for the hardware-software interface?