Apple ads hint at thinner iMacs, lighter MacBooks, cheaper Mac minis
First on AppleInsider: A trio of online advertisements that appear to have been published prematurely by one of Apple's international online stores suggest it's only a matter of days before the Mac maker takes the wraps off of new families of ultra-thin iMacs, lighter & thinner plastic MacBooks, and more affordable Mac minis [Updated with other countries].
The Netherlands-based Google Ad Sense ads, which can be seen below along with their Dutch to English translations, cropped up on Google.nl earlier this weekend and direct shoppers to the localized version of the Apple Store, where the advertised products are not available.
Assuming the ads were indeed commissioned by Cupertino-based Apple, they'd corroborate a series of forward looking hardware reports first published by AppleInsider over the past several months. These include expectations of thinner iMacs, redesigned polycarbonate MacBooks with thinner, sleeker enclosures, and speed-bumped Mac minis.
The new offerings are also expected to be accompanied by redesigns of the company's Mighty Mouse and Apple Remote, as well as aluminum wireless keyboards.
In recent weeks, Apple has informed its direct and indirect sales channels of constraints on MacBooks, iMacs, and Mac minis. Many of the company's resellers are also sold out of iMacs and Mac minis and have been given restocking estimates of October 7th and 9th for those two products, respectively, suggesting a formal announcement regarding these Mac hardware refreshes could come as early as this Tuesday.
Some Apple retail stores also reportedly received new signage in the past 48 hours that's not to be opened or displayed until further notice.
MacBook
Dutch: Apple's Nieuwste MacBook. Dunner, lichter en krachtiger! Gratis bezorging. Bestel vandaag.
English: Apple's Newest MacBook. Thinner, lighter and faster! Free delivery. Order today.
iMac
Dutch
e Splinternieuwe iMac. Ultradunne 20 & 24 inch modellen. Vanaf slechts €1099. Apple Store
English: The Brand new iMac. Ultra Thin 20 & 24 inch models. From only € 1099. Apple Store
Mac mini
Dutch: Apple's Nieuwe Mac Mini. Sneller en betaalbaarder dan ooit. Vanaf slechts €499. Bestel meteen.
English: Apple's New Mac Mini. Faster and more affordable than ever. From only € 499. Order immediately.
Note: The cheapest Mac mini currently sells for € 599 on the Netherlands online store.
Update: An ad for the new iMac can also be found via a search on the Italian Google Web site at a price of 1099 €. In addition references to a "new white MacBook" can be found on the German and Austrian sites.
For more on Apple's forthcoming Mac hardware refreshes, please see:
Apple ready and waiting with redesigned iMac line
Apple close to unveiling all-new MacBook line
Apple plans Mighty Mouse makeover
Apple to retain, redesign plastic MacBook family
Apple resellers advised of 2-3 week delay on Mac mini orders
Apple warns of near-term iMac, Mac mini constraints
Apple's next iMacs rumored with compelling new features
Apple may extend antiglare display option to more Macs
Briefly: more affordable iMacs from Apple expected by fall
Apple to introduce more affordable Macs, sources say
The Netherlands-based Google Ad Sense ads, which can be seen below along with their Dutch to English translations, cropped up on Google.nl earlier this weekend and direct shoppers to the localized version of the Apple Store, where the advertised products are not available.
Assuming the ads were indeed commissioned by Cupertino-based Apple, they'd corroborate a series of forward looking hardware reports first published by AppleInsider over the past several months. These include expectations of thinner iMacs, redesigned polycarbonate MacBooks with thinner, sleeker enclosures, and speed-bumped Mac minis.
The new offerings are also expected to be accompanied by redesigns of the company's Mighty Mouse and Apple Remote, as well as aluminum wireless keyboards.
In recent weeks, Apple has informed its direct and indirect sales channels of constraints on MacBooks, iMacs, and Mac minis. Many of the company's resellers are also sold out of iMacs and Mac minis and have been given restocking estimates of October 7th and 9th for those two products, respectively, suggesting a formal announcement regarding these Mac hardware refreshes could come as early as this Tuesday.
Some Apple retail stores also reportedly received new signage in the past 48 hours that's not to be opened or displayed until further notice.
MacBook
Dutch: Apple's Nieuwste MacBook. Dunner, lichter en krachtiger! Gratis bezorging. Bestel vandaag.
English: Apple's Newest MacBook. Thinner, lighter and faster! Free delivery. Order today.
iMac
Dutch

English: The Brand new iMac. Ultra Thin 20 & 24 inch models. From only € 1099. Apple Store
Mac mini
Dutch: Apple's Nieuwe Mac Mini. Sneller en betaalbaarder dan ooit. Vanaf slechts €499. Bestel meteen.
English: Apple's New Mac Mini. Faster and more affordable than ever. From only € 499. Order immediately.
Note: The cheapest Mac mini currently sells for € 599 on the Netherlands online store.
Update: An ad for the new iMac can also be found via a search on the Italian Google Web site at a price of 1099 €. In addition references to a "new white MacBook" can be found on the German and Austrian sites.
For more on Apple's forthcoming Mac hardware refreshes, please see:
Apple ready and waiting with redesigned iMac line
Apple close to unveiling all-new MacBook line
Apple plans Mighty Mouse makeover
Apple to retain, redesign plastic MacBook family
Apple resellers advised of 2-3 week delay on Mac mini orders
Apple warns of near-term iMac, Mac mini constraints
Apple's next iMacs rumored with compelling new features
Apple may extend antiglare display option to more Macs
Briefly: more affordable iMacs from Apple expected by fall
Apple to introduce more affordable Macs, sources say
Comments
Mac mini
Dutch: Sneller en betaalbaarder dan ooit. Vanaf slechts ?499. Bestel meteen.
English: Faster and more affordable than ever. From only ? 499. Order immediately.
How much does the Mac mini sell for now in the Netherlands?
How much does the Mac mini sell for now in the Netherlands?
599 and 799 Euros.
How much does the Mac mini sell for now in the Netherlands?
599 Euros which is equal to $873. (for the low end)
Stronger? Is the Macbook getting unibody?
Carbon Composite is more likely. They've been experimenting with that as a case option for about two years now.
599 Euros which is equal to $873. (for the low end)
That's an absurd price, but I assume it includes taxes.
Hopefully we'll see the mini in the US drop to $499.
That's an absurd price, but I assume it includes taxes.
Hopefully we'll see the mini in the US drop to $499.
I forgot to mention my source of conversion is xe.com
You can never be too dunne!
Translation of the ad:
Mac Mini has an even faster NVIDIA graphics processor now, it can easily run the newest 3D-games and demanding graphical applications...
Mac Mini will get a new graphics card as well, hello even more perfect HTPC?
MacBook
Dutch: Apple's Nieuwste MacBook. Dunner, lichter en krachtiger! Gratis bezorging. Bestel vandaag.
English: Apple's Newest MacBook. Thinner, lighter and stronger! Free delivery. Order today.
So "cheaper" isn't mentioned?
iMac
Dutch
English: The Brand new iMac. Ultra Thin 20 & 24 inch models. From only ? 1099. Apple Store
So that Whirlpool forums guy was off after all?
I really hope the redesign includes the ugly-ass aluminum enclosures. I hate the look of the current iMacs, and hope the new ones don't look exactly the same.
i'm with you on that one. i was hoping to get used to the look, but i never have. especially the back of the iMac... ugly ass is right!
Interior - Perhaps they're adding the 9600GT with 9400M?
Quite possible, only thing I'd be concerned about is the possible heat in such a small device.
Not sure I see the point in a thinner iMac. It's hard enough to keep it cool as it is now and if they want to put more powerful processors and GPUs inside, how will they keep it cool?
Thinner doesn't automatically equal harder to cool. There may be less air around a thing but air is not the only way to cool. e.g. copper pipes
User-upgradable hard drive without tearing the computer apart
Express 34 slot or eSATA port
Free Affy Tapple since it's October
TMV
Stronger? Is the Macbook getting unibody?
Knowing Swedish and German I think "lichter en krachtiger" sounds more like "lighter and more powerful". Krachtiger sounds like "kraftigare" in Swedish, that means "more powerful", "more muscular" or "more capable" etc.
Makes sense to move everything to unibody though I don't think that's what they're saying in the ads.
Translation of the ad:
Mac Mini has an even faster NVIDIA graphics processor now, it can easily run the newest 3D-games and demanding graphical applications...
Mac Mini will get a new graphics card as well, hello even more perfect HTPC?
You've actually translated the current description, not the ad...
That's an absurd price, but I assume it includes taxes.
Hopefully we'll see the mini in the US drop to $499.
I think European prices include all taxes.
Not sure I see the point in a thinner iMac. It's hard enough to keep it cool as it is now and if they want to put more powerful processors and GPUs inside, how will they keep it cool?
There's the LED angle.