Rethink Possible? I don't think like this when thinking about cell service. They are going to need to implement services that I don't think are possible for this to stick. They are not the innovation leader in my opinion.
And they're going to take away features (rollover minutes) to improve their brand?
Stupid
Quote:
Originally Posted by AsianBob
Really AT&T?! Luke Wilson trained long and hard to kick those simulated Verizon minutes down that hole in the ground.
Stupid! With Rollover Minutes, ATT has a strong point against its competitors! If they do away with it, they'll piss off even more people!
I am still on VZ, but will have to get ATT when I get the Latest iPhone this Summer! This Rollover Minutes mention is not making me happy! I wonder if it's cheaper to get No Contract, and MiFi type of a device, and use that for iPhone and iPad, or even home, if it's Unlimited Data?
In the end, it's all just another PRICE HIKE! VZ and others will kill them again with TV Commercials! And then what? Another Rebranding!?
Just make your Network The Best, instead of Rebranding! Hope ATT is reading this, and Apple too...
If your marketing slogan does not truly mean anything then no one can claim your slogan was untrue or misleading.
We can safely say that their marketing people have succeeded completely; they've created one of the worst-sounding slogans in history. "Rethink Possible" -- this sounds like the title to a philosophical tract by some hardcore pothead (written during one of the "hazier" days -- or nights, as if the difference mattered ). The other "phrases" mentioned are enough to make me hurl...
Quote:
Originally Posted by hailthehamster
This is the exact opposite of what the general public want. They want a fast reliable network and really couldn't give a fudge about lifestyle. I'm sorry if this is just an aimless rant. This kind of corporate gobshite has absolutely no conceivable purpose and angers me greatly. Idiots.
I agree with you; if any backslapping and high-fiving occurred post-slogan-conception, then the office people involved should be forced to find better ways to waste money (cough, run for Congress, cough-cough). "Corporate gobshite" indeed!!!
(Or, "How I managed to keep a job and achieve absolutely nothing of real or tangible value at the same time!")
just like blackwater has fooled us all with the name change to Xe.
or maybe they should call it pinto.
was it not just 6 years ago that they started all this name-changing stuff, getting rid of the at&t moniker because of the poor customer service, only to have it come full circle?
Instead of spending the money fixing the problems that got them where they are in the first place, they are spending millions rebranding themselves.
I am paying $125 a month for an iPhone and Motorola RAZR on their minimum plan. The $30 iPhone surcharge is really pounding me in the ass and I've actually been contemplating whether it's even worth keeping my iPhone. So if Verizon doesn't get the iPhone in July when my contract is up, I'm done.
what is it about big corporations that makes them crave that fuzzy feeling? deliver promised services, do it well, provide great customer service - that's how you achieve consumer loyalty, not by listening to some high priced image consultants.
trying to brainwash people into loving you is not going to work if you can't back it up with actual performance.
i realise that they have managed to upgrade their network and the complaints are certainly dying down around here, but from personal experience with rogers in canada (what used to be at&t canada years ago), i feel that no amount of propaganda will make me like my cell provider when the service is not up to snuff.
almost two years after the iphone was released in canada and i still don't have 3G in my home town. granted - small town at the end of the road isn't going to be high on their list of priorities, but we DO get a million tourists every year and their competition telus has managed to build a brand new network across the country (yes, even out here in the boonies). you bet i would jump ship if i wasn't locked into a three year contract, and i probably will buy it out this summer.
do you think i would be swayed by advertising to change my mind? i think not. all these providers should focus on their core business - provide service. the love will follow.
Gotta love corporate America....that re-branding of Walmart sure went great! Just add a little flower, an easier on the eyes font and poof...now you're the new neighborhood mom and pop shop selling cheap shit from slave labor in China!
So now AT&T wants to change its image through marketing but not actually address the issues that gave it a bad reputation in the first place. Its bad reputation didn't happen because of a marketing failure it happened because of its shitty business practices. Removing the name of the company but leaving its synonymous death star with some new modern font on a slogan isn't gonna change the fact that it's selling an overpriced product, while not delivering the services promised. And I love the idea that removing the customer-friendly rollover minutes is somehow a positive move within the framework of its new marketing. Unbelievable.
it should be "possible" to have a "field day" with this, just like VZ has done with "There's an app for that" ==> "There's a map for that"
if only dear at&t had THE FORESIGHT to spend The Money on The Network (instead of "saving" it for a rebranding campaign), as Steve so eloquently stated in his not-so-brief chat with Randall Stephenson of AT&T late last year at http://www.fakesteve.net/2009/12/a-n...on-of-att.html they wouldn't need to be doing this and the customers would be/have been so much for better for it in the meantime....
its to bad "It’s just numbers, Steve. You can’t charge enough to get a return on the investment."... so i guess they "decided" that "investing" in a rebranding campaign will "turn out" to be a "cheaper"/"better"/more prudent "investment" than in The Network...
AT&T (...) has begun an attempt to rebrand itself as a "lifestyle company."
Wow, AT&T is getting into the sex industry??
Wonder how that'll agree with Apple's Disneyfication of the iPhone.
Quote:
Originally Posted by AppleInsider
The rebranding also includes a new logo with the AT&T globe that removes the name of the company from the graphic design. It's all part of an effort, the report said, to make consumers think of AT&T as more than a telecommunications company, but an "innovation company."
Sad.
If only the same resources were put into actual products/services. Things that spoke for themselves...
Gotta love corporate America....that re-branding of Walmart sure went great! Just add a little flower, an easier on the eyes font and poof...now you're the new neighborhood mom and pop shop selling cheap shit from slave labor in China!
So now AT&T wants to change its image through marketing but not actually address the issues that gave it a bad reputation in the first place. Its bad reputation didn't happen because of a marketing failure it happened because of its shitty business practices. Removing the name of the company but leaving its synonymous death star with some new modern font on a slogan isn't gonna change the fact that it's selling an overpriced product, while not delivering the services promised. And I love the idea that removing the customer-friendly rollover minutes is somehow a positive move within the framework of its new marketing. Unbelievable.
Follow the deed not the words. Spend the money on improving the system not in talking about improving. I would love the iPhone but every time I "rethink" I end up staying with Verizon because of ATT performance issues.
How many of us would buy a car that could only make left turns? Apple should rethink their alliance.
Utterly pathetic and this awfulness is compounded by words such as 'lifestyle'. Truly the last resort of a desperate adman who looks at a client and sees no upside in promoting any product or service they offer. The shame of it is that his Ralph Wiigum-ish pitch was likely met with enthusiasm and gratitude in a boardroom. It may be that the same people who approved this travesty also think that using a phone line for more than morse and voice is terribly confusing. I am really struggling to find any alternative that would account for such monumental ckuftwitery.
Comments
And looking at the new logo all I can think is.....Death Star 3.0!
Bah, waste of millions in ad dollars that could have been spent on improving their network.
"Rethink Possible?" Really?
And they're going to take away features (rollover minutes) to improve their brand?
Stupid
Really AT&T?! Luke Wilson trained long and hard to kick those simulated Verizon minutes down that hole in the ground.
Stupid! With Rollover Minutes, ATT has a strong point against its competitors! If they do away with it, they'll piss off even more people!
I am still on VZ, but will have to get ATT when I get the Latest iPhone this Summer! This Rollover Minutes mention is not making me happy! I wonder if it's cheaper to get No Contract, and MiFi type of a device, and use that for iPhone and iPad, or even home, if it's Unlimited Data?
In the end, it's all just another PRICE HIKE! VZ and others will kill them again with TV Commercials! And then what? Another Rebranding
Just make your Network The Best, instead of Rebranding! Hope ATT is reading this, and Apple too...
If your marketing slogan does not truly mean anything then no one can claim your slogan was untrue or misleading.
We can safely say that their marketing people have succeeded completely; they've created one of the worst-sounding slogans in history. "Rethink Possible" -- this sounds like the title to a philosophical tract by some hardcore pothead (written during one of the "hazier" days -- or nights, as if the difference mattered
This is the exact opposite of what the general public want. They want a fast reliable network and really couldn't give a fudge about lifestyle. I'm sorry if this is just an aimless rant. This kind of corporate gobshite has absolutely no conceivable purpose and angers me greatly. Idiots.
I agree with you; if any backslapping and high-fiving occurred post-slogan-conception, then the office people involved should be forced to find better ways to waste money (cough, run for Congress, cough-cough). "Corporate gobshite" indeed!!!
(Or, "How I managed to keep a job and achieve absolutely nothing of real or tangible value at the same time!")
so... just like Enron?
or maybe they should call it pinto.
was it not just 6 years ago that they started all this name-changing stuff, getting rid of the at&t moniker because of the poor customer service, only to have it come full circle?
and legally they're still sbc?
Inertia runs this company.
The stripes have not changed for 50 years.
Skype.
Is that 'possible' enough for you?
Kiss your long-distance/overseas profits goodbye, you over-reaching, greedy idiots.
Instead of spending the money fixing the problems that got them where they are in the first place, they are spending millions rebranding themselves.
I am paying $125 a month for an iPhone and Motorola RAZR on their minimum plan. The $30 iPhone surcharge is really pounding me in the ass and I've actually been contemplating whether it's even worth keeping my iPhone. So if Verizon doesn't get the iPhone in July when my contract is up, I'm done.
what is it about big corporations that makes them crave that fuzzy feeling? deliver promised services, do it well, provide great customer service - that's how you achieve consumer loyalty, not by listening to some high priced image consultants.
trying to brainwash people into loving you is not going to work if you can't back it up with actual performance.
i realise that they have managed to upgrade their network and the complaints are certainly dying down around here, but from personal experience with rogers in canada (what used to be at&t canada years ago), i feel that no amount of propaganda will make me like my cell provider when the service is not up to snuff.
almost two years after the iphone was released in canada and i still don't have 3G in my home town. granted - small town at the end of the road isn't going to be high on their list of priorities, but we DO get a million tourists every year and their competition telus has managed to build a brand new network across the country (yes, even out here in the boonies). you bet i would jump ship if i wasn't locked into a three year contract, and i probably will buy it out this summer.
do you think i would be swayed by advertising to change my mind? i think not. all these providers should focus on their core business - provide service. the love will follow.
So now AT&T wants to change its image through marketing but not actually address the issues that gave it a bad reputation in the first place. Its bad reputation didn't happen because of a marketing failure it happened because of its shitty business practices. Removing the name of the company but leaving its synonymous death star with some new modern font on a slogan isn't gonna change the fact that it's selling an overpriced product, while not delivering the services promised. And I love the idea that removing the customer-friendly rollover minutes is somehow a positive move within the framework of its new marketing. Unbelievable.
if only dear at&t had THE FORESIGHT to spend The Money on The Network (instead of "saving" it for a rebranding campaign), as Steve so eloquently stated in his not-so-brief chat with Randall Stephenson of AT&T late last year at http://www.fakesteve.net/2009/12/a-n...on-of-att.html they wouldn't need to be doing this and the customers would be/have been so much for better for it in the meantime....
its to bad "It’s just numbers, Steve. You can’t charge enough to get a return on the investment."... so i guess they "decided" that "investing" in a rebranding campaign will "turn out" to be a "cheaper"/"better"/more prudent "investment" than in The Network...
"Rethink Possible" ==> "Rethink IMPossible"
AT&T (...) has begun an attempt to rebrand itself as a "lifestyle company."
Wow, AT&T is getting into the sex industry??
Wonder how that'll agree with Apple's Disneyfication of the iPhone.
The rebranding also includes a new logo with the AT&T globe that removes the name of the company from the graphic design. It's all part of an effort, the report said, to make consumers think of AT&T as more than a telecommunications company, but an "innovation company."
Sad.
If only the same resources were put into actual products/services. Things that spoke for themselves...
Gotta love corporate America....that re-branding of Walmart sure went great! Just add a little flower, an easier on the eyes font and poof...now you're the new neighborhood mom and pop shop selling cheap shit from slave labor in China!
So now AT&T wants to change its image through marketing but not actually address the issues that gave it a bad reputation in the first place. Its bad reputation didn't happen because of a marketing failure it happened because of its shitty business practices. Removing the name of the company but leaving its synonymous death star with some new modern font on a slogan isn't gonna change the fact that it's selling an overpriced product, while not delivering the services promised. And I love the idea that removing the customer-friendly rollover minutes is somehow a positive move within the framework of its new marketing. Unbelievable.
"When all else fails, change the logo."
How many of us would buy a car that could only make left turns? Apple should rethink their alliance.
Oh wait, they already tried that...
Seems AT&T and Comcast have a lot in common...