Apple releases free iAd Gallery on App Store to show off interactive ads
Apple on Tuesday released a new iPhone application called iAd Gallery, serving as a showcase for interactive advertisements available through the Apple-owned iAd network.
Version 1.0 of iAd Gallery is a free download available through the App Store. The 1.5MB software is compatible with the iPhone, iPod touch and iPad, and requires iOS 4.2.6 or later.
"The iAd Gallery is a celebration of advertising, featuring iAd campaigns from some of the world's best brands and their advertising agencies," Apple's official description reads. "The iAd Gallery gives you easy access to a selection of the fun and informative ads that have run in some of your favorite apps. Use the Browse feature to discover ads you haven't seen, or to find those you want to see again. Even lets you tag your favorites to a Loved section that?s all your own."
Features of the new software, which is rated for ages 12 and up, include:
Updated regularly to include a selection of the latest ads running on the iAd Network
Explore by spinning the wheel of iAd banners, or search by advertiser, category or ad feature
Learn about the featured ads, including the advertising agencies behind them
Easily access your favorite ads anytime by placing them in your Loved section
Tap into the More section to find additional details about the iAd Network
In recent months, Apple has become more aggressive in pushing its iAd mobile advertising service, including a move in February which saw the company cut its minimum advertising buy in half, to $500,000. Previously, advertisers had to buy at least $1 million to be a part of the network.
iAds debuted on the iPhone in the U.S. last July, and got off to a strong start as interest in the new advertisements was high. iAds provide richly interactive experiences inside developers' apps, providing them a 60 percent cut of the advertising revenue.
Apple's interactive advertisements are intended to be more compelling to users, because they don't have to leave an application and launch the Safari Web browser to view an advertiser's product. iAds can be identified by a logo included in the corner of the ad.
But while iAds got off to a strong start, the platform was described as "hurting" this February, with rumors that Apple was struggling to fill advertising slots and renew contracts. That report cited developers who indicated that at the start of 2011, the fill rate -- or what percentage of an ad inventory is actually filled with an ad -- dropped from 18 percent to 6 percent.
Version 1.0 of iAd Gallery is a free download available through the App Store. The 1.5MB software is compatible with the iPhone, iPod touch and iPad, and requires iOS 4.2.6 or later.
"The iAd Gallery is a celebration of advertising, featuring iAd campaigns from some of the world's best brands and their advertising agencies," Apple's official description reads. "The iAd Gallery gives you easy access to a selection of the fun and informative ads that have run in some of your favorite apps. Use the Browse feature to discover ads you haven't seen, or to find those you want to see again. Even lets you tag your favorites to a Loved section that?s all your own."
Features of the new software, which is rated for ages 12 and up, include:
Updated regularly to include a selection of the latest ads running on the iAd Network
Explore by spinning the wheel of iAd banners, or search by advertiser, category or ad feature
Learn about the featured ads, including the advertising agencies behind them
Easily access your favorite ads anytime by placing them in your Loved section
Tap into the More section to find additional details about the iAd Network
In recent months, Apple has become more aggressive in pushing its iAd mobile advertising service, including a move in February which saw the company cut its minimum advertising buy in half, to $500,000. Previously, advertisers had to buy at least $1 million to be a part of the network.
iAds debuted on the iPhone in the U.S. last July, and got off to a strong start as interest in the new advertisements was high. iAds provide richly interactive experiences inside developers' apps, providing them a 60 percent cut of the advertising revenue.
Apple's interactive advertisements are intended to be more compelling to users, because they don't have to leave an application and launch the Safari Web browser to view an advertiser's product. iAds can be identified by a logo included in the corner of the ad.
But while iAds got off to a strong start, the platform was described as "hurting" this February, with rumors that Apple was struggling to fill advertising slots and renew contracts. That report cited developers who indicated that at the start of 2011, the fill rate -- or what percentage of an ad inventory is actually filled with an ad -- dropped from 18 percent to 6 percent.
Comments
I can just turn on the TV if I want that.
I'm guessing it's US only? Appears to be missing in the Canadian App Store.
Missing in the UK store as well.
doh.
STOP THE PRESSES.
Apple on Tuesday released a new iPhone application called iAd Gallery, serving as a showcase for interactive advertisements available through the Apple-owned iAd network.
The true purpose is to locate the most hardcore, kool-aid drunk fanboys!
This comes from a recovering fanboy who will NOT be downloading an app to watch advertisements!
Many many people ( including myself) have never seen an iAd.
Well may have gone dry for them at a time.
The true purpose is to locate the most hardcore, kool-aid drunk fanboys! ...
On the other hand, Google can't make a single app *without* advertisements.
I think I prefer it the Apple way. Really cool advertisements that are so scarce, they have to make an app just to show them off.
The big question is do the advertisers have to pay per click or per impression when it's from this app. My guess is Apple is doing this as a gift to the advertisers and as a way to promote iAds and get more advertisers.
I honestly don't know why more people don't use iAds, they are actually the only ones I ever actually tap on. The google ads all try to cram way too much into the little bar, you can't really read what in the world it's advertising anyway.
Explanations, Apple?
On the other hand, Google can't make a single app *without* advertisements.
I think I prefer it the Apple way. Really cool advertisements that are so scarce, they have to make an app just to show them off.
Native Gmail app: No ads
Native Calendar app: No ads
Gtalk app: no ads
Gvoice app: no ads
See the pattern?
The roughly 2 dozen paid apps currently on my phone: No ads (unless I enable them via settings to further support the dev)
Of my free apps maybe 1/2 of them have ads, and in most of those cases, the ads are unobtrusive, and rarely show up (such as after the game over screen in a game)
My ipod touch has more ads on it (though to be fair, all the apps on it are free apps)
Maybe you never tried an android phone before, that's understandable. But to claim that iOS doesn't have ads is to imply that you've never used one of those before (or you NEVER download free content) Advertisers arn't using the iAd network, but they're still getting ads onto iOS devices.
I honestly don't know why more people don't use iAds, they are actually the only ones I ever actually tap on.
They are not global, and they are not cross-platform. So we left with annoying AdMob which I will never click.
Nobody wants to see advertisements. Period.
Yup. Downloading one right now.
My wife would love an app like this.