iPad retains 74% tablet market share as Apple sits among top 5 PC vendors
Apple's iPad accounted for 74 percent of tablet shipments in the first quarter of 2011, as combined Mac and iPad sales made Apple one of the top five PC vendors in the world by volume.
Research firm Canalys revealed on Thursday its estimated PC shipments for the first quarter of calendar 2011. Apple ranked fourth in the three-month frame with total combined iPad and Mac shipments of 8.5 million.
Apple's sales were good for 9.5 percent of the global market, and represented a whopping 187.9 percent year over year increase, thanks largely to the success of the iPad.
The iPad remained the dominant tablet in the market in the first quarter, accounting for 74 percent of all devices shipped. Apple's market dominance came even as the company reported slower than expected sales of 4.69 million iPads last quarter, as production of the in-demand iPad 2 began to ramp up.
Canalys noted that the full impact of the iPad 2 launch won't be realized until subsequent quarters are completed, as it launched in the latter part of the previous quarter and stock was extremely limited.
"Taking into consideration the iPad's 'halo effect' on the company's other products, Apple has grown considerably in most markets worldwide," Canalys Analyst Tim Coulling said. "As the iPad 2 and its competitors continue to roll out, we expect pad sales to propel PC market growth for the rest of the year."
The firm recently conducted a survey that found most tablet owners use the device like a PC rather than a media player or e-book readers. The most common uses for a tablet -- which Canalys refers to as "pads" -- are Web browsing, e-mail and messaging, and social networking.
"This broad usage pattern reinforces the pad's role as a general-purpose computing device, and much more than just a consumption device," Coulling said. "The pad represents a real threat to PC and consumer electronics vendors, as it is capable of replacing devices in a range of other categories."
Combined Mac and iPad sales put Apple ahead of Lenovo, which shipped 8.2 million units and earned a 9.2 percent share. Lenovo posted 17 percent year over year growth.
Apple lagged behind rival Dell, which took third place with 10 million units shipped. Dell's PC business grew 2.8 percent year over year, and accounted for 11.3 percent of global PC shipments.
The top global PC vendor for the first quarter of 2011 was HP, which shipped 14.7 million units and took a 16.6 percent market share. In second was Acer, with 11.3 million shipped PCs and a 12.8 percent share. Both leaders saw their sales slip year over year.
Apple's share in the first quarter of 2011 did slip from the end of 2010, when Canalys said that Apple was the No. 3 global PC maker. Including the iPad gave Apple an astounding 241 percent year over year growth during the holiday period.
Research firm Canalys revealed on Thursday its estimated PC shipments for the first quarter of calendar 2011. Apple ranked fourth in the three-month frame with total combined iPad and Mac shipments of 8.5 million.
Apple's sales were good for 9.5 percent of the global market, and represented a whopping 187.9 percent year over year increase, thanks largely to the success of the iPad.
The iPad remained the dominant tablet in the market in the first quarter, accounting for 74 percent of all devices shipped. Apple's market dominance came even as the company reported slower than expected sales of 4.69 million iPads last quarter, as production of the in-demand iPad 2 began to ramp up.
Canalys noted that the full impact of the iPad 2 launch won't be realized until subsequent quarters are completed, as it launched in the latter part of the previous quarter and stock was extremely limited.
"Taking into consideration the iPad's 'halo effect' on the company's other products, Apple has grown considerably in most markets worldwide," Canalys Analyst Tim Coulling said. "As the iPad 2 and its competitors continue to roll out, we expect pad sales to propel PC market growth for the rest of the year."
The firm recently conducted a survey that found most tablet owners use the device like a PC rather than a media player or e-book readers. The most common uses for a tablet -- which Canalys refers to as "pads" -- are Web browsing, e-mail and messaging, and social networking.
"This broad usage pattern reinforces the pad's role as a general-purpose computing device, and much more than just a consumption device," Coulling said. "The pad represents a real threat to PC and consumer electronics vendors, as it is capable of replacing devices in a range of other categories."
Combined Mac and iPad sales put Apple ahead of Lenovo, which shipped 8.2 million units and earned a 9.2 percent share. Lenovo posted 17 percent year over year growth.
Apple lagged behind rival Dell, which took third place with 10 million units shipped. Dell's PC business grew 2.8 percent year over year, and accounted for 11.3 percent of global PC shipments.
The top global PC vendor for the first quarter of 2011 was HP, which shipped 14.7 million units and took a 16.6 percent market share. In second was Acer, with 11.3 million shipped PCs and a 12.8 percent share. Both leaders saw their sales slip year over year.
Apple's share in the first quarter of 2011 did slip from the end of 2010, when Canalys said that Apple was the No. 3 global PC maker. Including the iPad gave Apple an astounding 241 percent year over year growth during the holiday period.
Comments
It certainly has changed my mind as to buying an 11" MBA. I may just save the money and go SCUBA diving instead!
My iP4, an iPad2 and my old original intel iMac and I'm good to go.
Simplify:
My iP4 allowed me to sell my camera, not buy a GPS unit (TomTom App), give away my iPods to my nieces and not buy a video camera.
Looks like the iPad2 may allow me not to buy a laptop, too!
Go Apple!
74% ... I expected so.
I guess the other 26% are used to being laughed at by their GF's. That is, the ones that have GF's.
74% ... I expected so.
That's only the shipment number. Actual sale through is the one we want to know.
I guess the other 26% are used to being laughed at buy their GF's. That is the ones that have GF's.
I would think at least half of that 26% are still sitting in distributor warehouses.
That's only the shipment number. Actual sale through is the one we want to know.
There you go. I thought it seemed low!
It sits on my living room table and I love the convenience of picking up the tablet, checking my mail, reading the news all in a matters of seconds. No need for dragging my laptop and my charger around the place... I am going on a vacation in couple of months, and I dont think I'll be bringing my laptop this time around.
I purchased Filterstorm Pro which will help me edit my photos and upload them to flickr. I am as excited as a little kid in a candy store
This means that competitors sold 1.5 million tablets in the first quarter (before PlayBook even arrived). I don't believe that.
No, it means they "shipped" them. Shipment numbers are basically meaningless, if the product, like so many of these "competitors" isn't selling.
No, it means they "shipped" them. Shipment numbers are basically meaningless, if the product, like so many of these "competitors" isn't selling.
The headline says "market share" and here is the generally accepted definition of that term: "sales revenue (from that market) divided by the total sales revenue available in that market"
The headline says "market share" and here is the generally accepted definition of that term: "sales revenue (from that market) divided by the total sales revenue available in that market"
Around here people think marketshare can only relate to the number of units and can’t be measured as a share of the revenue for the market.
Just to be clear the Canalys spreadsheet does list shipments.
That's only the shipment number. Actual sale through is the one we want to know.
Exactly. There's no way that one in four tablets out in the users' hands is some Droid thing. It may get there some day, but it's most certainly not there today.
I would think at least half of that 26% are still sitting in distributor warehouses.
Sitting smoothly.
That said, can someone please take the current iOS notification system out back and shoot it? Seriously. Just steal one from another vendor, everyone else steals from Apple often enough.
The headline says "market share" and here is the generally accepted definition of that term: "sales revenue (from that market) divided by the total sales revenue available in that market"
I agree. AI needs to fix the headline and call it 'shipment share' instead of 'market share.'
Anyone surprised by this? Like it or not, the iPad is what all other tablets are aspiring to be.
That said, can someone please take the current iOS notification system out back and shoot it? Seriously. Just steal one from another vendor, everyone else steals from Apple often enough.
From June 9th 2010: