Apple looking to simplify Maps on iPhone with dynamic emphasizing, exaggeration
Apple has shown interest in creating a new Maps application for the iPhone and other iOS devices that would exaggerate some details, like roads or landmarks, to make navigation easier to follow.
The proposed invention, discovered by AppleInsider, is found in a U.S. patent application entitled "Schematic Maps.". It describes a method in which a mapping application would present users only with information that is most relevant to a given situation.
Apple believes that this concept could provide navigators with a "simple and clear representation sufficient to aid a user in guidance or orientation."
In the application, Apple notes that online mapping services have continued to add information over the years, including satellite imagery, 3D buildings and street views. While this data can be very helpful, the company also believes mapping software has become increasingly complicated, full of information that may not be useful to users.
In addition, Apple believes that mapping software is often not properly displayed on devices with smaller screen sizes, like the iPhone. This small amount of screen real estate, coupled with the plethora of information provided by services like Google Maps, can make mapping software confusing and inefficient for users.
Apple's solution would dynamically generate maps for users based partially on the attributes of the display on which they are presented, to optimize for that screen size. By emphasizing certain landmarks or roads, Apple could allow users to glean necessary information more quickly and accurately than with a heavily populated map.
For example, Apple could modify the Maps software for iPhone to automatically "distort" a displayed map when a user requests directions to a certain location. Though the distorted map may not necessarily recreate the real landscape, it would emphasize areas of interest of users to make navigation easier.
Apple could also squeeze more detail onto a screen by not adhering to actual distances. In one example, it suggests a set of directions with route segments at lengths of one mile, two miles, and 400 feet. In order to show detail with landmarks and other visual cues, Apple could distort the lengths of the roads to pack in more information.
These distorted maps could highlight locations, such as gas stations, parks or restaurants, that a user may have interest in. And they could also be used to help a user navigate their route, by emphasizing certain buildings, commonly recognized stores, or physical attributes of the land, like a large body of water.
While some landmarks, like a lake, would always be displayed because of their size, Apple's proposed invention would emphasize some smaller landmarks if they might help a user navigate.
In another example, Apple shows how users could more easily locate their friends with a simplified map display. Features like outlines of buildings and even street detail are automatically omitted, and only streets and friends, or other points of interest, are displayed, providing a user with key information to guide them to the proper locations.
Apple's patent filing, made public this week by the U.S. Patent and Trademark Office, was first submitted in February of 2010. The proposed invention is credited to Jaron Waldman and Moran Ben-David.
The filing is particularly interesting because Apple has shown significant interest in improving mapping software on the iPhone. Since the release of iOS 3.2 in April of 2010, Apple has been relying on its own databases for location-based services.
And this year, when responding to concerns over iOS security and location services, Apple revealed that it is building a "crowd-sourced traffic" service for the iPhone. The new product was said to be planned for launch in the next few years.
The Cupertino, Calif., company also purchased Google Maps competitor Placebase in 2009, and in 2010 it acquired another online mapping company, Poly9. The company's interest in "radically" improving the iPhone Maps application has also been highlighted in job listings advertised by Apple.
The proposed invention, discovered by AppleInsider, is found in a U.S. patent application entitled "Schematic Maps.". It describes a method in which a mapping application would present users only with information that is most relevant to a given situation.
Apple believes that this concept could provide navigators with a "simple and clear representation sufficient to aid a user in guidance or orientation."
In the application, Apple notes that online mapping services have continued to add information over the years, including satellite imagery, 3D buildings and street views. While this data can be very helpful, the company also believes mapping software has become increasingly complicated, full of information that may not be useful to users.
In addition, Apple believes that mapping software is often not properly displayed on devices with smaller screen sizes, like the iPhone. This small amount of screen real estate, coupled with the plethora of information provided by services like Google Maps, can make mapping software confusing and inefficient for users.
Apple's solution would dynamically generate maps for users based partially on the attributes of the display on which they are presented, to optimize for that screen size. By emphasizing certain landmarks or roads, Apple could allow users to glean necessary information more quickly and accurately than with a heavily populated map.
For example, Apple could modify the Maps software for iPhone to automatically "distort" a displayed map when a user requests directions to a certain location. Though the distorted map may not necessarily recreate the real landscape, it would emphasize areas of interest of users to make navigation easier.
Apple could also squeeze more detail onto a screen by not adhering to actual distances. In one example, it suggests a set of directions with route segments at lengths of one mile, two miles, and 400 feet. In order to show detail with landmarks and other visual cues, Apple could distort the lengths of the roads to pack in more information.
These distorted maps could highlight locations, such as gas stations, parks or restaurants, that a user may have interest in. And they could also be used to help a user navigate their route, by emphasizing certain buildings, commonly recognized stores, or physical attributes of the land, like a large body of water.
While some landmarks, like a lake, would always be displayed because of their size, Apple's proposed invention would emphasize some smaller landmarks if they might help a user navigate.
In another example, Apple shows how users could more easily locate their friends with a simplified map display. Features like outlines of buildings and even street detail are automatically omitted, and only streets and friends, or other points of interest, are displayed, providing a user with key information to guide them to the proper locations.
Apple's patent filing, made public this week by the U.S. Patent and Trademark Office, was first submitted in February of 2010. The proposed invention is credited to Jaron Waldman and Moran Ben-David.
The filing is particularly interesting because Apple has shown significant interest in improving mapping software on the iPhone. Since the release of iOS 3.2 in April of 2010, Apple has been relying on its own databases for location-based services.
And this year, when responding to concerns over iOS security and location services, Apple revealed that it is building a "crowd-sourced traffic" service for the iPhone. The new product was said to be planned for launch in the next few years.
The Cupertino, Calif., company also purchased Google Maps competitor Placebase in 2009, and in 2010 it acquired another online mapping company, Poly9. The company's interest in "radically" improving the iPhone Maps application has also been highlighted in job listings advertised by Apple.
Comments
The Cupertino, Calif., company also purchased Google Maps competitor Placebase in 2009, and in 2010 it acquired another online mapping company, Poly9. The company's interest in "radically" improving the iPhone Maps application has also been highlighted in job listings advertised by Apple.
[ View this article at AppleInsider.com ]
I'm glad that Apple is finally paying attention to the Maps app. They spent a lot of money buying mapping companies, but so far, they have nothing to show for it.
I'm glad that Apple is finally paying attention to the Maps app. They spent a lot of money buying mapping companies, but so far, they have nothing to show for it.
Agreed. It's barely changed in 4 years. (Which is approaching infinity in smartphone/mapping software years...)
Buildings on the way to your destination could grow arms and beckon you on, and if you're going the wrong way the buildings could get angry. I'm sure the Pixar guys could come up with some good ideas, they have made cars in to people so why not buildings?
That said, I would go back to an IPhone in a heartbeat if they actually did use google maps, driving directions etc.
Note: If you have not seen the mapping implementation on an Android device, you more or less get a full fledged GPS with audio driving directions. It's very slick and obviously you don't have to update the maps once a year. The downside is that you need a data connection.
The current state of the Maps App is most desolate. And the changes iOS 5 are bringing are very minor. Everytime I see an Android user with their up-to-date Google Maps application i just have to get \tjealous
The current state of the Maps App is most desolate. And the changes iOS 5 are bringing are very minor. Everytime I see an Android user with their up-to-date Google Maps application i just have to get \tjealous
Many of the built-in apps suck really bad. Like Stocks, for example.
Apple releases crap long before it is finished. And what is worse, you are not allowed to decide to get rid of them.
(Countdown to the statement "Apple NEVER releases ANYTHING until it is perfect! Look at cut and paste! Google is evil and releases beta software! 3...2...1...)
I have both Android device and IOS devices. The Maps on Android is way superior to what's on the IOS device. Is this because of Apple limiting Google from updating the app or is this because of Google wanting a better app on Android devices ? The Maps integration on Android is so amazing together with the free voice navigation.
Apple developed the Maps app on the iPhone which uses Google Map services.
Many of the built-in apps suck really bad. Like Stocks, for example.
Apple releases crap long before it is finished. And what is worse, you are not allowed to decide to get rid of them.
(Countdown to the statement "Apple NEVER releases ANYTHING until it is perfect! Look at cut and paste! Google is evil and releases beta software! 3...2...1...)
I would have to agree that most of the built-in apps feel unpolished and are functionally inferior to their Android counterparts.
Maps is bare bones and barely useful in an area full of toll roads when you cannot disable routing through them. Safari's favorite pastime is crashing and there is no Flash to blame it on, Apple! Game Center has easily the worst GUI I have seen from Apple yet. I can think of numerous complaints with the Weather app, but it would be nice if either iOS had widgets to add weather to or have the Weather app's icon displayed the current temperature.
At least iOS 5 will make some inroads and play catch-up with Android.
Many of the built-in apps suck really bad. Like Stocks, for example.
Apple releases crap long before it is finished. And what is worse, you are not allowed to decide to get rid of them.
(Countdown to the statement "Apple NEVER releases ANYTHING until it is perfect! Look at cut and paste! Google is evil and releases beta software! 3...2...1...)
Apple NEVER releases ANYTHING until it is perfect! Look at cut and paste! Google is evil and releases beta software!
Agreed, Applelover2. Apple, indeed, does release the unpolished, at times. Are they just testing new waters, have become bored with a project? But then will do something more brilliant than others on the very same theme. (I know. Not always, but . . .)
I suspect Mr Jobs can't forgive Google and likes to have its bits in the old nut cracker for reassurances and a giggle. But for sure, mapping is an extremely important part of any stratagem for a great mobile device and it hasn't been perfected, yet.
Your comment from 8:55 AM I can't make hide nor hair of, but will keep trying.
Apple NEVER releases ANYTHING until it is perfect! Look at cut and paste! Google is evil and releases beta software!
Thanks!!
Apple has shown interest in creating a new Maps application for the iPhone and other iOS devices that would exaggerate some details, like roads or landmarks, to make navigation easier to follow.
Could be good - but better be optional too. Some of us actually know how to read maps, and would find a simplified and 'distorted' map harder to use than an accurate representation.
I'm glad that Apple is finally paying attention to the Maps app. They spent a lot of money buying mapping companies, but so far, they have nothing to show for it.
If there purchases of mapping companies wasn't sufficient enough to show they are paying attention to the Maps app then I don't think a new patent filing would make anyone think otherwise.
Could be good - but better be optional too. Some of us actually know how to read maps, and would find a simplified and 'distorted' map harder to use than an accurate representation.
+1
I do sometimes detour from the suggest route by looking at the surrounding streets on the screen and seeing what's available. Obviously too early to really comment since nothing is released yet.
I'd be happy if they'd just get better performance out of the current Map app. I'd also like to be able to touch 'point a' and touch 'point b' and say, "give me directions", rather than having to search for at least one of those locations. I'd also like to see the app incorporate bicycle routes as Google Maps does now (in Beta).
That's not better performance?it's added features, in fact ones that might tend to degrade performance. What you're really asking for is features for free that you'd otherwise have to get a paid app for. Nothing wrong with asking, but let's not kid ourselves.
That's not better performance?it's added features, in fact ones that might tend to degrade performance. What you're really asking for is features for free that you'd otherwise have to get a paid app for. Nothing wrong with asking, but let's not kid ourselves.
Guess you don't know what "also" means. I do want better performance. Sometimes it just hangs for minutes at a time or brings up the last map I used and doesn't react to pressing the "current location' icon. And I don't think the additional features I asked for are big deals - it's not like I asked for automatic rerouting and/or audio instructions like Android and paid apps have (although I would certainly like those as well.)
I usually find it is the most accurate way of finding my way around.
Performance could be improved. I do have problems at times with drawing the map. I move the map to see what is coming up ahead, and it can take minutes to redraw the screen.
Of all things that could be done, this is the first I would like to see fixed.
If Apple has hired a dedicated team for mapping, where are the results? I would think the app could at least keep up with Google, since they are licensing Google's tech.
if they incorporate these exaggerated maps, I hope you have the option to shut them off.