Former OS X chief working on cloud startup with other ex-Apple employees

Posted:
in General Discussion edited January 2014
Bertrand Serlet, formerly the head of OS X development at Apple, has reportedly been working with a cloud computing startup called "Upthere" since he left Apple last year.

Serlet is working with at least two other former Apple employees at the company in downtown Palo Alto, Calif., according to Business Insider. The company is described as a "cloud hosting provider" with "consulting services in the field of cloud computing."

Said to have joined Serlet at Upthere is Roger Bodamer, a former vice president of product operations and development at Apple, as well as Justin Maxwell, a former Apple user interface designer.

Other details on Upthere are scarce. The company filed for a trademark with the U.S. Patent and Trademark Organization in September of 2011, which was granted.

A job posting for Upthere didn't identify Serlet or any other ex-Apple employees by name, stating only that the company's founders "were key to building the world's leading operating system (Mac OS X) and database (Oracle) and have a clear vision of core technology for a Cloud OS."

Upthere


The departure of Serlet from Apple was announced in March of 2011, making him one of a handful of key executives that would exit the company last year. Retail chief Ron Johnson also announced last June that he would be leaving Apple in November become the new chief executive at retailer JC Penney, while company co-founder and former chief executive Steve Jobs passed away last October at age 56.

Serlet worked with Jobs for 22 years before last year's departure, which he said would let him "focus less on products and more on science." He was replaced at Apple by Craig Federighi, who is now responsible for the development of OS X.
«1

Comments

  • Reply 1 of 25


    Doesn't Apple require non-compete agreements from key employees?  


     


    Should they shut these guys down?  Why aren't they using what Apple taught them to further Apple's iCloud inititative, rather than trying to kill it?

  • Reply 2 of 25
    mj1970mj1970 Posts: 9,002member

    Quote:

    Originally Posted by JerrySwitched26 View Post


    Doesn't Apple require non-compete agreements from key employees?  


     


    Should they shut these guys down?



     


    Itchy trigger finger?


     


    No one knows (yet) what these guys are doing and to what extent (if any) it violates their agreements with Apple or whether these agreements even apply in this case. I'm not even sure non-compete agreements are very enforceable in California.


     


     


    Quote:

    Originally Posted by JerrySwitched26 View Post


    Why aren't they using what Apple taught them to further Apple's iCloud inititative, rather than trying to kill it?



     


    Maybe Apple didn't want to do what these guys want to do. Who says they're trying to "kill" anything (let alone what Apple is doing)?


     


     


     


    Sheesh.

  • Reply 3 of 25
    mstonemstone Posts: 11,510member


    That is so funny! "Up There" is a long running joke at our office ever since an email interchange that went something like:


     


    - "Ok the file is up there."


     


    -- "I don't know where "Up There" is but I don't see the file."


     


    - "It is in the folder with your name on it."


     


    Ever since then it is always "Up There" with lyrical emphasis.

  • Reply 4 of 25
    z3r0z3r0 Posts: 236member


    Too bad Apple didn't buy Sun when they had the chance. They could always snatch up Joyent (its made up largely of ex-Sun engineers) as its pretty much in the same area Up There is targeting.

  • Reply 5 of 25
    lkrupplkrupp Posts: 9,454member
    Doesn't Apple require non-compete agreements from key employees?  

    Should they shut these guys down?  Why aren't they using what Apple taught them to further Apple's iCloud inititative, rather than trying to kill it?

    I for one am glad to see Steve Jobs' "DNA" out there evolving the tech universe. All these guys were hired and trained by Jobs and have the Apple Way in their genes...

    Except for Rubin of course. :-)
  • Reply 6 of 25
    rot'napplerot'napple Posts: 1,839member


    I'm starting a "cloud hosting provider" business.  The name is based on what you think when you think 'clouds' and that is "UP" and the second half of the business name is when you define ALL your stuff and that is "YOURS".


     


     


    So, 'Up Yours' for a "cloud hosting provider" business name...  What do you think?...


    /


    /


    /

  • Reply 7 of 25

    Quote:

    Originally Posted by JerrySwitched26 View Post


    Doesn't Apple require non-compete agreements from key employees?  


     


    Should they shut these guys down?  Why aren't they using what Apple taught them to further Apple's iCloud inititative, rather than trying to kill it?



    Sounds like these guys are creating enterprise solutions which Apple isn`t very big on.


     


    As far as furthering iCloud, these guys probably got tired of Apples half-assed attempts at cloud computing and moved on.

  • Reply 8 of 25


    Serlet built Interface Builder for NeXTSTEP 1.0, the visionary UI design tool that has endured and evolved into it's latest incarnation in Xcode, and which has been used to design the user interface for just about every NeXTSTEP, Mac OS X, iPhone and iPad app since. He also contributed significantly to the development of OS X and Cocoa.


     


    He isn't poaching anyones intellectual property, and can pursue whatever interests he wants.


     


    Best of luck to him!

  • Reply 9 of 25
    asciiascii Posts: 5,941member


    That's surprising, when he left Apple I got the impression he was going in to research, not going to do a startup. 

  • Reply 10 of 25
    MarvinMarvin Posts: 14,544moderator
    [URL=http://forums.appleinsider.com/image/id/170021/width/375/height/700][IMG]http://forums.appleinsider.com/image/id/170021/width/375/height/700[/IMG][/URL]

    Not really sure what the fascination is with the cloud. Data management seems like such a dull thing to do. It's not like he needs the money.
  • Reply 11 of 25
    markbyrnmarkbyrn Posts: 646member
    <vc><strong>Bertrand Serlet, formerly the head of OS X development at Apple, has reportedly been working with a cloud computing startup called "Upthere" since he left Apple last year.</strong>

    Sounds more promising than becoming the CEO of JC Penny
  • Reply 12 of 25
    mic-macmic-mac Posts: 1member
    "Serlet built Interface Builder for NeXTSTEP 1.0, the visionary UI design tool that has endured and evolved into it's latest incarnation in Xcode, and which has been used to design the user interface for just about every NeXTSTEP, Mac OS X, iPhone and iPad app since. He also contributed significantly to the development of OS X and Cocoa."

    Nope! It's another Frenchman: Jean-Marie Hullot…
  • Reply 13 of 25
    quadra 610quadra 610 Posts: 6,756member

    Quote:

    Originally Posted by MiC-MAC View Post



    "Serlet built Interface Builder for NeXTSTEP 1.0, the visionary UI design tool that has endured and evolved into it's latest incarnation in Xcode, and which has been used to design the user interface for just about every NeXTSTEP, Mac OS X, iPhone and iPad app since. He also contributed significantly to the development of OS X and Cocoa."

    Nope! It's another Frenchman: Jean-Marie Hullot…


     


    Apropos . . .


     


    http://rixstep.com/2/0/people/


     


    Interesting little page.

  • Reply 14 of 25
    lafelafe Posts: 252member


    Think cloud OS, not cloud file storage. These guys are OS experts...

  • Reply 15 of 25


    Cloud is really the future and I think Apple will keep implementing new services and features into iCloud.

     

  • Reply 16 of 25
    philboogiephilboogie Posts: 7,671member
    quadra 610 wrote: »
    Apropos . . .

    http://rixstep.com/2/0/people/

    Interesting little page.

    Thanks for the link, brought back so many emotional memories.
  • Reply 17 of 25
    mariomario Posts: 348member


    And when he left that's when OS X started going downhill until it will eventually becomes iOS.

     

  • Reply 18 of 25
    tallest skiltallest skil Posts: 43,399member
    mario wrote: »
    …going downhill…

    ???? ????…
  • Reply 19 of 25
    philboogiephilboogie Posts: 7,671member
    ???? ????…

    Seemingly as fast as his hometowns' company from 1984, which still lives in 1984.
  • Reply 20 of 25
    libdemlibdem Posts: 36member

    Quote:

    Originally Posted by Marvin View Post





    Not really sure what the fascination is with the cloud. Data management seems like such a dull thing to do. It's not like he needs the money.


    Clearly,you have no idea about the future potentials in Storage Domain.


    Storage is big and it is going to get bigger now that we are all firmly integrated in Web 2.0 with information increasing exponiantially.


    Informatoin is where the money is whether you like it or not.

Sign In or Register to comment.