I don't know. A whole advert to trumpet a less than 1.7mm difference in thickness? It's kind of ridiculous isn't it? It plays like a bad SNL satire.
It is smaller and lighter, but instead of focussing on all the dimensions (weight, volume, etc.), they just keep turning it sideways and going "see! ... thinner!!!!"
Slightly lame if you ask me.
Love the rest though.
You're missing the point. For people who already have an iPhone, no ad is going to make much difference. They'll look at the new one when they're ready to buy.
For people who don't have an iphone, what are they going to compare it to? Their existing phone. Or the latest Samsung/htc/motorola/nokia monstrosity that their friends have. In that case, the thinness and lightness of the iPhone 5 will be apparent. It won't be a 1.7 mm difference.
I don't know. A whole advert to trumpet a less than 1.7mm difference in thickness? It's kind of ridiculous isn't it? It plays like a bad SNL satire.
It is smaller and lighter, but instead of focussing on all the dimensions (weight, volume, etc.), they just keep turning it sideways and going "see! ... thinner!!!!"
Slightly lame if you ask me.
Love the rest though.
We talk about going from 45 to 32 nanometers as a significant jump but we're only talking about a difference of 13 billionth of a meter smaller and yet it's a major engineering feat.
Same goes for the iPhone. It's volume is smaller overall and yet it has a bigger screen, LTE with battery life that is as much as battery life with 3G, much better processing specs, etc. It's a major achievement in the realm of consumer electronics. If we're talking aircraft carriers then 1.7mm is surely less than the expansion/contraction variance between hot and cold weather.
When a competitor says ridiculous claims (the importance and benefit of a bigger screen) against your product, you shouldn't go after and respond that trying to justify your decision. It can seem that you gave credit to his words.
By the way, I was just wondering how many people type with their left hand thumb?
The panorama ad is nice but I'm curious about how it works when the objects/people are moving during the shooting process.
When a competitor says ridiculous claims (the importance and benefit of a bigger screen) against your product, you shouldn't go after and respond that trying to justify your decision. It can seem that you gave credit to his words.
Uh, did you watch the commercial?
By the way, I was just wondering how many people type with their left hand thumb?
Cheese is very good. Thumbs isn't bad either. No idea if they will get ripped on or win people over, but my subjective taste is that I would rather see these than the crap that usually passes for ads.
The populace being naturally right-handed doesn't mean you only use your devices on the right. I always wore watches on my left wrist and I use my iPhone primary with my left hand when one-handed because it frees up my right for other tasks. I am right handed.
When a competitor says ridiculous claims (the importance and benefit of a bigger screen) against your product, you shouldn't go after and respond that trying to justify your decision. It can seem that you gave credit to his words.
They are pointing a fact that I doubt most would consider. I don't think most readers of this site even considered it until it was presented to them. I've certainly been beating that horse since Android phones became unwieldily.
By the way, I was just wondering how many people type with their left hand thumb?
Primary usage, but it doesn't change the ad's message if most use yet right hand.
The panorama ad is nice but I'm curious about how it works when the objects/people are moving during the shooting process.
It takes snapshots so the are still. You can have someone jump around through it of they are fast enough or go behind as they demoed during the event.
I don't think it's the same 8 Mpx quality as normal stills. It might be a collection of stills from video in the manner as manual stills taking during video recording is performed.
The populace being naturally right-handed doesn't mean you only use your devices on the right. I always wore watches on my left wrist and I use my iPhone primary with my left hand when one-handed because it frees up my right for other tasks. I am right handed.
I was taught that, being right-handed, you're supposed to do that… I've never worn a watch on my right.
Yeah, I did. I know it can also be understood as it tells why the screen being taller is better, comparing to the last iPhone, but my first thought was as a response of not being bigger, as it shows the limits of the fingers. Anyway, I can be wrong.
And about the right or left hand...
that's why I was wondering as not only left-handed can have this habit, if we speak about holding the phone with the left, and touching with your right hand finger for input, as a right-handed. Although, typing with thumb I would do it with my right hand as I'm right-handed.
When a competitor says ridiculous claims (the importance and benefit of a bigger screen) against your product, you shouldn't go after and respond that trying to justify your decision. It can seem that you gave credit to his words.
By the way, I was just wondering how many people type with their left hand thumb?
The panorama ad is nice but I'm curious about how it works when the objects/people are moving during the shooting process.
I dunno what planet you're from, but Thumbs ad was clever in that it implied (without specifically calling attention to) those giant competitor screens just being large for the sake of specs oneupmanship without regard to the users' needs.
And I type, scroll, and gesture with my left thumb. You wanna make something of it?
It's great to see Apple return to these type of ads. They are simple - each focusing on one particular aspect of their amazing new iPhone. A stark contrast to Samsung, who falsely stereotypes Apple customers as clueless hipsters in a desperate attempt to dissuade people who will be drawn to the iPhone for these features.
Well done Apple, and thanks for taking the high road.
I hate to bash on two Apple ad attempts in a row (these and the genius ones), but I still can't like these ads. The great thing about the justin long get a Mac ads were that they were funny, while at the same time giving the sense of not trying too hard. These ads, by trying too hard, send an implicit message that they need to try hard, which they don't! Just show the product/service in action! The MB Pro Retina ad was great in this respect. These iPhone ads aren't right, and they seem like ads that would appeal to the executives at apple (whom I respect and admire), but not the general public. Excitement is universal and works great, cuteness is definitely not. They say the iPhone is the only thing that can excite a 13 yo girl and a CEO executive. They should play to that.
I'm mostly talking about the thumb and thinness ones; the ear pod and panorama ones are ok.
I dunno what planet you're from, but Thumbs ad was clever in that it implied (without specifically calling attention to) those giant competitor screens just being large for the sake of specs oneupmanship without regard to the users' needs.
And I type, scroll, and gesture with my left thumb. You wanna make something of it?
I'm from a planet where the size of the hand varies between people, so communicating that one is the right size (for most) is just silly, a weak argument.
The problem is, not only in the ads but during the keynote as well, they seemed not so confident about their decisions, it seemed to me a bit forced when they tried to point out how whatever characteristic is so fantastic and the right way to do. I think as people either hated or loved Steve Jobs' personality he could look at the audience and convince them about what he thought was right, or at least you could believe that he really believed it. He normally either didn't give a sh*t (at least in public) about what the competitors said or had a very clever answer to that, and doesn't matter whether he was right, he knew how to fight back with his sarcasm. That confidence is what I miss at Apple these days. When people choose what they believe in and don't change their mind just to go after the louder crowd.*
(I felt terrible listening to the intonation of Tim Cook, how he was acting on stage every time he presented a winner number. I prefer Phil Schiller introducing anything, 'cause he doesn't seem acting so much, and he could be even more authentic if didn't try to use Steve's famous superlatives too often)
about the left hand:
I think it happened because in these ads they used the same person who in the other two ads holds the phone with the left hand and type with the fingers of the right, how most right-handed probably do.
Edit:
*or don't seem being ashamed of their own decisions.
I know the song Melody but I had never looked her up before. She's quite a handsome women with that Filipino and Dutch heritage.
I am wondering why her last name is Earl when she was born, presumably, as Smithson. I'm guessing married because Kate Earl doesn't seem like a stage name.
You are correct. She's divorced but kept the name since that is what she released her first album under and is known by.
Glad you like her music. Play it for your friends and spread the love.
We talk about going from 45 to 32 nanometers as a significant jump but we're only talking about a difference of 13 billionth of a meter smaller and yet it's a major engineering feat.
Same goes for the iPhone. It's volume is smaller overall and yet it has a bigger screen, LTE with battery life that is as much as battery life with 3G, much better processing specs, etc. It's a major achievement in the realm of consumer electronics. If we're talking aircraft carriers then 1.7mm is surely less than the expansion/contraction variance between hot and cold weather.
I just meant that it read to me like a satire because it's an entire ad touting a very minor aspect/feature of the phone and they even repeat themselves in the ad a few times. It's like having a whole ad about the fact that it has a power button.
The phone is lighter, thinner, smaller volume etc. and all of those together are an impressive achievement, but the ad doesn't talk about that. The ad basically just says "longer screen, but thinner!!!" As if it was some kind of engineering marvel that the phone was a tiny bit thinner, but also longer.
I don't think it conveys (at least to me), the message they intended to.
IMO a better ad would be people gushing over how light and thin it is when it's handed to them for the first time and letting the audience know that it's lighter, thinner, and smaller all around. Then have the kicker at the end say that it actually has a bigger screen. I just find the way that they turn the iPhone edgewise to the camera as if to say "look! thinner!!" is silly. The average person will look at that and go ... "It's slightly thinner. So what?"
Comments
Interesting. To the point. Lighthearted.
Perfect to win NEW customers.
You're missing the point. For people who already have an iPhone, no ad is going to make much difference. They'll look at the new one when they're ready to buy.
For people who don't have an iphone, what are they going to compare it to? Their existing phone. Or the latest Samsung/htc/motorola/nokia monstrosity that their friends have. In that case, the thinness and lightness of the iPhone 5 will be apparent. It won't be a 1.7 mm difference.
We talk about going from 45 to 32 nanometers as a significant jump but we're only talking about a difference of 13 billionth of a meter smaller and yet it's a major engineering feat.
Same goes for the iPhone. It's volume is smaller overall and yet it has a bigger screen, LTE with battery life that is as much as battery life with 3G, much better processing specs, etc. It's a major achievement in the realm of consumer electronics. If we're talking aircraft carriers then 1.7mm is surely less than the expansion/contraction variance between hot and cold weather.
When a competitor says ridiculous claims (the importance and benefit of a bigger screen) against your product, you shouldn't go after and respond that trying to justify your decision. It can seem that you gave credit to his words.
By the way, I was just wondering how many people type with their left hand thumb?
The panorama ad is nice but I'm curious about how it works when the objects/people are moving during the shooting process.
Originally Posted by mac-user
When a competitor says ridiculous claims (the importance and benefit of a bigger screen) against your product, you shouldn't go after and respond that trying to justify your decision. It can seem that you gave credit to his words.
Uh, did you watch the commercial?
By the way, I was just wondering how many people type with their left hand thumb?
Ten percent.
The populace being naturally right-handed doesn't mean you only use your devices on the right. I always wore watches on my left wrist and I use my iPhone primary with my left hand when one-handed because it frees up my right for other tasks. I am right handed.
They are pointing a fact that I doubt most would consider. I don't think most readers of this site even considered it until it was presented to them. I've certainly been beating that horse since Android phones became unwieldily.
Primary usage, but it doesn't change the ad's message if most use yet right hand.
It takes snapshots so the are still. You can have someone jump around through it of they are fast enough or go behind as they demoed during the event.
I don't think it's the same 8 Mpx quality as normal stills. It might be a collection of stills from video in the manner as manual stills taking during video recording is performed.
Originally Posted by SolipsismX
The populace being naturally right-handed doesn't mean you only use your devices on the right. I always wore watches on my left wrist and I use my iPhone primary with my left hand when one-handed because it frees up my right for other tasks. I am right handed.
I was taught that, being right-handed, you're supposed to do that… I've never worn a watch on my right.
Quote:
Originally Posted by Tallest Skil
Uh, did you watch the commercial?
Yeah, I did. I know it can also be understood as it tells why the screen being taller is better, comparing to the last iPhone, but my first thought was as a response of not being bigger, as it shows the limits of the fingers. Anyway, I can be wrong.
And about the right or left hand...
that's why I was wondering as not only left-handed can have this habit, if we speak about holding the phone with the left, and touching with your right hand finger for input, as a right-handed. Although, typing with thumb I would do it with my right hand as I'm right-handed.
I dunno what planet you're from, but Thumbs ad was clever in that it implied (without specifically calling attention to) those giant competitor screens just being large for the sake of specs oneupmanship without regard to the users' needs.
And I type, scroll, and gesture with my left thumb. You wanna make something of it?
Well done Apple, and thanks for taking the high road.
I completely agree, and cool sig!
I hate to bash on two Apple ad attempts in a row (these and the genius ones), but I still can't like these ads. The great thing about the justin long get a Mac ads were that they were funny, while at the same time giving the sense of not trying too hard. These ads, by trying too hard, send an implicit message that they need to try hard, which they don't! Just show the product/service in action! The MB Pro Retina ad was great in this respect. These iPhone ads aren't right, and they seem like ads that would appeal to the executives at apple (whom I respect and admire), but not the general public. Excitement is universal and works great, cuteness is definitely not. They say the iPhone is the only thing that can excite a 13 yo girl and a CEO executive. They should play to that.
I'm mostly talking about the thumb and thinness ones; the ear pod and panorama ones are ok.
Quote:
Originally Posted by Suddenly Newton
I dunno what planet you're from, but Thumbs ad was clever in that it implied (without specifically calling attention to) those giant competitor screens just being large for the sake of specs oneupmanship without regard to the users' needs.
And I type, scroll, and gesture with my left thumb. You wanna make something of it?
I'm from a planet where the size of the hand varies between people, so communicating that one is the right size (for most) is just silly, a weak argument.
The problem is, not only in the ads but during the keynote as well, they seemed not so confident about their decisions, it seemed to me a bit forced when they tried to point out how whatever characteristic is so fantastic and the right way to do. I think as people either hated or loved Steve Jobs' personality he could look at the audience and convince them about what he thought was right, or at least you could believe that he really believed it. He normally either didn't give a sh*t (at least in public) about what the competitors said or had a very clever answer to that, and doesn't matter whether he was right, he knew how to fight back with his sarcasm. That confidence is what I miss at Apple these days. When people choose what they believe in and don't change their mind just to go after the louder crowd.*
(I felt terrible listening to the intonation of Tim Cook, how he was acting on stage every time he presented a winner number. I prefer Phil Schiller introducing anything, 'cause he doesn't seem acting so much, and he could be even more authentic if didn't try to use Steve's famous superlatives too often)
about the left hand:
I think it happened because in these ads they used the same person who in the other two ads holds the phone with the left hand and type with the fingers of the right, how most right-handed probably do.
Edit:
*or don't seem being ashamed of their own decisions.
You are correct. She's divorced but kept the name since that is what she released her first album under and is known by.
Glad you like her music. Play it for your friends and spread the love.
Quote:
Originally Posted by SolipsismX
We talk about going from 45 to 32 nanometers as a significant jump but we're only talking about a difference of 13 billionth of a meter smaller and yet it's a major engineering feat.
Same goes for the iPhone. It's volume is smaller overall and yet it has a bigger screen, LTE with battery life that is as much as battery life with 3G, much better processing specs, etc. It's a major achievement in the realm of consumer electronics. If we're talking aircraft carriers then 1.7mm is surely less than the expansion/contraction variance between hot and cold weather.
I just meant that it read to me like a satire because it's an entire ad touting a very minor aspect/feature of the phone and they even repeat themselves in the ad a few times. It's like having a whole ad about the fact that it has a power button.
The phone is lighter, thinner, smaller volume etc. and all of those together are an impressive achievement, but the ad doesn't talk about that. The ad basically just says "longer screen, but thinner!!!" As if it was some kind of engineering marvel that the phone was a tiny bit thinner, but also longer.
I don't think it conveys (at least to me), the message they intended to.
IMO a better ad would be people gushing over how light and thin it is when it's handed to them for the first time and letting the audience know that it's lighter, thinner, and smaller all around. Then have the kicker at the end say that it actually has a bigger screen. I just find the way that they turn the iPhone edgewise to the camera as if to say "look! thinner!!" is silly. The average person will look at that and go ... "It's slightly thinner. So what?"