iPhone adoption among teens hits 40% in U.S., iPad at 31%
Results from Piper Jaffray's semi-annual survey of 7,700 U.S. teens illustrated Apple's hold on the market, with 40 percent of respondents saying they own an iPhone while another 62 percent are looking to buy one as their next phone.
Analyst Gene Munster noted that Apple continues to enjoy healthy growth with the younger demographic, as the 40 percent number is up from 34 percent in Spring 2012, and 23 percent in Fall 2011.
The analyst pointed out that Apple was able to expand its market share among teens without introducing new products between the Spring and Fall 2012 surveys. Continued growth is expected as 62 percent of respondents from the most recent survey plan to purchase an iPhone when they upgrade. In comparison, 22 percent of teens surveyed said they planned to buy an Android device.
"Overall, we expect Apple devices to continue to expand in teen ownership and believe that the
company is set up well to benefit from loyalty among its younger user base," Munster said.
Source: Piper Jaffray
Going further, Munster noted an increase in tablet use among teens, with 44 percent currently owning such a device compared to 34 percent in Spring 2012 and 29 percent in Fall 2011. Of the teens who owned a tablet, 72 percent had an iteration of the iPad, up two percent from Spring. As for those students who did not own a tablet, but plan to purchase one in the next six months, 74 percent said they plan to buy an iPad.
With tablet adoption increasing in all sectors, Apple's much-rumored iPad mini could be a boon for the teen market as the 7.85-inch tablet is expected to carry a lower price tag than its bigger brother.
"The smaller iPad appears to be an attractive option for teens as 43% of teens planning on buying a tablet said they would be more likely to do so if Apple released a smaller iPad at $299," Munster said.
Last week, a report claimed Apple has started production of the small form factor iPad, with Asian suppliers said to have received orders for over 10 million units to be built in the fourth quarter. It is rumored that Apple will send out invitations on Oct. 10 to a media event at which the iPad mini will be unveiled.
Analyst Gene Munster noted that Apple continues to enjoy healthy growth with the younger demographic, as the 40 percent number is up from 34 percent in Spring 2012, and 23 percent in Fall 2011.
The analyst pointed out that Apple was able to expand its market share among teens without introducing new products between the Spring and Fall 2012 surveys. Continued growth is expected as 62 percent of respondents from the most recent survey plan to purchase an iPhone when they upgrade. In comparison, 22 percent of teens surveyed said they planned to buy an Android device.
"Overall, we expect Apple devices to continue to expand in teen ownership and believe that the
company is set up well to benefit from loyalty among its younger user base," Munster said.
Source: Piper Jaffray
Going further, Munster noted an increase in tablet use among teens, with 44 percent currently owning such a device compared to 34 percent in Spring 2012 and 29 percent in Fall 2011. Of the teens who owned a tablet, 72 percent had an iteration of the iPad, up two percent from Spring. As for those students who did not own a tablet, but plan to purchase one in the next six months, 74 percent said they plan to buy an iPad.
With tablet adoption increasing in all sectors, Apple's much-rumored iPad mini could be a boon for the teen market as the 7.85-inch tablet is expected to carry a lower price tag than its bigger brother.
"The smaller iPad appears to be an attractive option for teens as 43% of teens planning on buying a tablet said they would be more likely to do so if Apple released a smaller iPad at $299," Munster said.
Last week, a report claimed Apple has started production of the small form factor iPad, with Asian suppliers said to have received orders for over 10 million units to be built in the fourth quarter. It is rumored that Apple will send out invitations on Oct. 10 to a media event at which the iPad mini will be unveiled.
Comments
Abject nonsense.
Not doubting the numbers, just shaking my head at them.
As an anecdote I have noticed a fairly high demand for exchange micro SIM's when people upgrade to the iPhone 5, as older iPhones (mainly 4's) are passed on to other family members, many of them teens.
That would have some effect on this survey.
It's something you don't see so much with two year old handsets from other manufacturers.
I'm also not exactly sure how the tablet data is supposed to fit with the cellphone data ... do the teens with tablets also have cellphones? And if so what is the percentage?
I totally believe the rumored Apple mini-tablet is aimed at this market which is also the primary market for the iPod Touch.
If as I suspect teen smartphone ownership is increasing (whether by new purchases, or by inheriting their parents old phones), that seriously undercuts the Touch market, making a smaller more portable, affordable tablet a perfect replacement for it.
So they're not all buying Android phones like the iHaters have said? Only "old" folks buy them?
Jeez, are the iHaters wrong yet AGAIN??
Quote:
Originally Posted by Mac_128
I'd like to know what is the percentage of teens that use a smartphone, as well as how many teens have a cellphone at all. Otherwise this number is sort of meaningless.
I'm sure that info is in the report however the new trend in Internet journalism is to NOT link to the article source because that might take a visitor away from your pages. Heaven forbid actually providing useful details like the full text, especially when it might contribute to your bounce rate on the page. That certainly would not be a good thing for ad impression rates.
Quote:
Originally Posted by charlituna
I quests the statistic soundness of their methods.
40% own an iPhone.
62% planned to buy an iPhone as their next phone.
44% own a tablet.
72% of those tablets were iPads.
Of the 20% of students who didn't own a tablet, but plan to buy one in the next 6 months, 74% want an iPad.
43% of teens planning on buying a tablet said they would be more likely to do so if Apple released a smaller iPad at $299.
Where do you see a statistics problem here?
Quote:
Originally Posted by isaidso
40% own an iPhone.
62% planned to buy an iPhone as their next phone.
44% own a tablet.
72% of those tablets were iPads.
Of the 20% of students who didn't own a tablet, but plan to buy one in the next 6 months, 74% want an iPad.
43% of teens planning on buying a tablet said they would be more likely to do so if Apple released a smaller iPad at $299.
Where do you see a statistics problem here?
dont think its a problem with the stats, as much as how accurate they are - how obtained - sample population etc...
Quote:
Originally Posted by Right_said_fred
dont think its a problem with the stats, as much as how accurate they are - how obtained - sample population etc...
I am sure it is the same polling stats that show Android Tablets with 48% US market share. Error is ±30% or so.
I find web stats as one of the better indicators of share though there is a fixed in bias but it is repeatable from month to month.
Quote:
Originally Posted by charlituna
I quests the statistic soundness of their methods.
Why? All they are doing is taking a sample of particular demographic and asking them questions. Now, if they did it randomly at a particular place, then the place should be indicative of the cross section of the country.
But this is Piper Jafray, and since they've been in this industry for a while, they kind of have to use the best practices approach to getting their numbers, because if they consistently give bad stock advice, they lose credibility, then they lose customers. Gene Munster is one of the more consistent analysts for Apple stock, sometimes he is a little over the numbers, but he is still more accurate than the others.
how come they only listed three questions? I am wondering what other questions they asked and what the responses were.
Quote:
Originally Posted by sflocal
So they're not all buying Android phones like the iHaters have said? Only "old" folks buy them?
Jeez, are the iHaters wrong yet AGAIN??
Android phones, have in the past, sold more to teenagers than adults. The surveys I saw months ago was that iPhones typically sold to adults over a certain age, in the 30's I believe, had at least a degree and had a decent income. Android users also tended to spend less money on accessories and applications and content than iPhone users, which is good for Apple and not good for Google.
If Google doesn't charge for the OS and their users typically don't spend much money on content and accessories, then they can't really make much additional money just because they have a decent sized user base.
Windows phones/tablets just simply don''t have very many people actually buying the hardware, so it doesn't matter. Oh well. Microsoft can't control everyone all of the time, only those that are forced into buying their platform.
All i am saying is that i think the numbers should be a little bit higher, more like 50% and growing to probably 60% or so once the holiday season is over. I expect the numbers to jump a lot after these next few months, especially now that the iPhone 4 is free on any carrier with a two year upgrade.
... while another 62 percent are looking to have their parents buy them one as their next phone.
there. fixed that for ya.
As long as the teen adoption rate is higher than the teen pregnancy rate, I'm happy.
Quote:
Originally Posted by mstone
I'm sure that info is in the report however the new trend in Internet journalism is to NOT link to the article source because that might take a visitor away from your pages. Heaven forbid actually providing useful details like the full text, especially when it might contribute to your bounce rate on the page. That certainly would not be a good thing for ad impression rates.
To be fair, in this case the source is a report published by a bank that is distributed to their customers and not available for free on the Internet. I think they share some details beyond their customer base for publicity. The understanding is that if you like the research, you trade with Piper Jaffray, they make money from the commissions, and they keep you on their mailing list.
That is how it is here with the kids in our town also.
There are that many parents who can afford a $80-100 a month bill for their kids to have an iPhone? Wow. Where did I go wrong?
Not surprised, Toys are for kids in the end...
Kids, who are young enough to think a 200 dollar phone made in China is a status symbol can now joint the Untalented people, who think an iphone is actually a camera - the new breed of the Apple community - Oh well, the dumbing down of Apple by iOS continues.
Burns you up because you can't afford one, eh?
Chin up, old man..... Sometimes life is tough....