Rumor of 'decimated' Apple pro audio team likely false

Posted:
in Mac Software edited January 2014
Whispers that Apple virtually shut down its pro audio team have been debunked by the well-informed Jim Dalrymple, who offered his trademark "nope" response to the rumors.

Logic Studio
Source:


Citing unnmaed sources, professional audio blog Pro Tools Expert on Sunday claimed Apple's pro audio application team in Europe had dwindled to only two specialists, including the departure of a key employee whose post will purportedly remain vacant. The drawdown prompted one source to quip that the group had been "decimated."

The rumor gained traction on Tuesday when MacWorld UK picked up the story, however The Loop's Dalrymple said the speculation was unfounded. Dalrymple is well known for his insight and inside connections within the Apple community, and his "yep" and "nope" posts are usually accurate.

Apple's pro audio team is responsible for the company's Logic Pro 9 digital audio workstation, which is now bundled with the Logic Studio suite, hasn't seen a major release since 2009. In the intervening months, other major DAW software makers have made substantial changes to their respective products, further fueling speculation that Apple has put Logic on the back-burner.
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Comments

  • Reply 1 of 24
    The "Oracle of Apple" has spoken.
  • Reply 2 of 24


    Originally Posted by SpamSandwich View Post

    The "Oracle of Apple" has spoken.


     


    BREAKING: APPLE TO BUY ORACLE AND RETURN TO THE SERVER MARKET.

  • Reply 3 of 24
    drblankdrblank Posts: 3,383member

    Quote:

    Originally Posted by Tallest Skil View Post


     


    BREAKING: APPLE TO BUY ORACLE AND RETURN TO THE SERVER MARKET.



    But can you validate that statement?  NO.  That's how rumors start. Someone just simply typing a sentence to get someone's attention is all it takes.

  • Reply 4 of 24


    Yeah, I'm pretty sure that was his point.

  • Reply 5 of 24


    Originally Posted by LighteningKid View Post

    Yeah, I'm pretty sure that was his point.


     


    BREAKING: APPLE TO BUY SHARP, MANUFACTURE ALL PANELS IN-HOUSE WITH THEIR QUATTRO TECHNOLOGY.


     


    In before the Anti-Apple Brigade and their "Apple is telling people they invented yellow" comments.

  • Reply 6 of 24
    No idea what the case is, but as a Logic user I can say that it has SEEMED like they've been running on a crew of two for a while.

    Would love to be knocked out by an amazing new version of it, but it's SO much better dealing with a company like Metric Halo, where nothing is shrouded in mystery, and bugs rarely last more than a few days.
  • Reply 7 of 24
    omegaomega Posts: 427member
    Being a Dr Who nerd I thought decimation was to remove one tenth.
  • Reply 8 of 24
    Usually accurate? Doubt if the Beard has ever been wrong.
  • Reply 9 of 24
    mr. memr. me Posts: 3,219member

    Quote:

    Originally Posted by Omega View Post



    Being a Dr Who nerd I thought decimation was to remove one tenth.


     


    You are correct, but it is more specific than that. Decimate is a term of war. After a unit deserted under fire, an execution squad was selected from the ranks of the deserters. They were forced to execute 1 in 10 of their deserter comrades.


     


    I had not heard of Apple engineers running away during the heat of battle. Perhaps, Tim Cook runs a different kind of ship than Jobs.

  • Reply 10 of 24

    Quote:

    Originally Posted by LighteningKid View Post


    Yeah, I'm pretty sure that was his point.



     


    BREAKING: APPLE TO BUY HOTPOINT, INTEGRATE SIRI TECHNOLOGIES INTO DISHWASHERS AND MICROWAVE OVENS.

  • Reply 11 of 24
    apple ][apple ][ Posts: 8,360member

    Quote:

    Originally Posted by stelligent View Post



    Usually accurate? Doubt if the Beard has ever been wrong.


    He doesn't always confirm or deny rumors, but those times that he has, I can't remember him ever being wrong. 

  • Reply 12 of 24


    Originally Posted by Silencio View Post

    BREAKING: APPLE TO BUY HOTPOINT, INTEGRATE SIRI TECHNOLOGIES INTO DISHWASHERS AND MICROWAVE OVENS.


     


    That's the ticket.

  • Reply 13 of 24

    Quote:

    Originally Posted by Mr. Me View Post


    I had not heard of Apple engineers running away during the heat of battle. Perhaps, Tim Cook runs a different kind of ship than Jobs.



     


    Well, there are many reasons a team goes down by xx% that have nothing to do with running away in the heat of battle.  Especially given how much hotter other divisions have been for the past three years than their DAW dept.


     


    But man, there is no DAW more long in the tooth and guiltier of just getting (mostly) cursory updates since then than Logic.  And it's still pretty quirky.  DAW users rarely switch sideways to other DAWs without a good reason (like something stops working) since it's such a PITA.  But what Apple has been offering from Logic has been mostly the price drop.

  • Reply 14 of 24
    apple ][apple ][ Posts: 8,360member

    Quote:

    Originally Posted by Mr. Me View Post


     


    You are correct, but it is more specific than that. Decimate is a term of war. After a unit deserted under fire, an execution squad was selected from the ranks of the deserters. They were forced to execute 1 in 10 of their deserter comrades.


     


    I had not heard of Apple engineers running away during the heat of battle. Perhaps, Tim Cook runs a different kind of ship than Jobs.



    Business is war, and war terms are often used to describe things that are not war related, such as in sports and business.


     


    To decimate is to destroy, obliterate and wipe out. If the Apple pro audio team had been dismantled, then decimate is an accurate term to use.

  • Reply 15 of 24
    mr. memr. me Posts: 3,219member


    Decimated literally means 1 in 10 were killed. The word is neither accurate nor appropriate in this context. Obliterated is the appropriate term when all hands are lost or the unit is left with few survivors.

  • Reply 16 of 24
    frank777frank777 Posts: 5,770member


    Perhaps they're saving the word 'obliterated' for the article on the iWork team.

  • Reply 17 of 24
    apple ][apple ][ Posts: 8,360member

    Quote:

    Originally Posted by Mr. Me View Post


    Decimated literally means 1 in 10 were killed. The word is neither accurate nor appropriate in this context. Obliterated is the appropriate term when all hands are lost or the unit is left with few survivors.



    That's one definition, but it doesn't always have to mean that only ten percent are killed.


     


    http://www.merriam-webster.com/dictionary/decimate


     


     


















    a : to reduce drastically especially in number <cholera decimated the population>

     

    b : to cause great destruction or harm to <firebombs decimated the city> <an industry decimated by recession>
















  • Reply 18 of 24


    Originally Posted by Frank777 View Post

    Perhaps they're saving the word 'obliterated' for the article on the iWork team.


     


    Way to dash hopes. image 


     


    iWork's too great to let go.

  • Reply 19 of 24
    frank777frank777 Posts: 5,770member

    Quote:

    Originally Posted by Tallest Skil View Post


     


    Way to dash hopes. image


     


    iWork's too great to let go.



     


    Yeah, just messing around. But January will mark THREE YEARS since iWork was given a major update.


    And the product was only introduced in '05.


     


    Apple's lackadaisical approach to software updates is what feeds these rumours that make the Mac platform look unstable.

  • Reply 20 of 24
    If it has anything to do with professional users, it wouldn't surprise me if Apple is dumping it. Apple doesn't give a shit about professional video/audio users. Painfully obvious by the complete lack of Mac Pro updates. No Quicktime X Pro, and that crappy first run of Final Cut Pro X which I don't know a single person in the industry that uses it. They're all still using v7, or switched to Avid.
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