Samsung teases CES unveiling of HDTV with 'unprecedented new shape'

Posted:
in iPod + iTunes + AppleTV edited January 2014
Samsung, one of Apple's chief rivals, is hyping the announcement of a brand new HDTV set with an "unprecedented new shape" at the upcoming Consumer Electronics Show.





The South Korean electronics maker recently a video on its YouTube Page teasing the upcoming product announcement. The advertisement shows a number of anthropomorphized television sets, most of them in a widescreen 16:9 format that currently dominates the marketplace, racing across town to see Samsung's latest TV.

At the end of the video, a device taller than it is wide is shown covered by a white sheet. As the camera zooms in, the upper portion of the set lights up, revealing a traditional 16:9 widescreen display up top, hidden behind the sheet.

In addition, Samsung also posted a press release last week boasting that "true innovation of TV design is coming up with an unprecedented new TV shape and timeless gallery design." An accompanying image shows a rectangle that looks like a widescreen HDTV turned on its side, into "portrait" mode rather than "landscape."

With Samsung's announcement and the news that Intel is expected to launch a new cable service and accompanying set-top box, this year's CES is shaping up once again to focus on the future of television. Last year, HDTVs were also the big attraction, though whispers that Apple could release its own full-fledged television set were characterized as the "elephant in the room" at the 2011 CES.

Samsung


Last year, Samsung introduced new HDTV sets with Siri-like voice control and motion detection for controller-free input. The company also unveiled its "Smart Evolution" concept that will allow select models to be upgraded each year by installing hardware kits to add new features, rather than buying an entirely new television set.

Apple doesn't appear at the annual CES tradeshow, but earlier this month the company's CEO, Tim Cook, did fan the flames on rumors that his company is working on a television set or a expanded set-top box functionality. In an interview with NBC's Rock Center, Cook said current televisions make him feel like he's "gone backwards in time by 20 to 30 years," and he admitted that the television market is an area of "intense interest" for Apple.
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Comments

  • Reply 1 of 217
    The idiotic nature of SamScum is bad. But it is fighting hard. If it is on its own, Samsung is the best. It has to invest in Bada OS. It has to kick the bloody Android OS.
  • Reply 2 of 217
    MacProMacPro Posts: 19,750member
    mmmm... portrait mode. I guess it's for all those people that make videos on their iPhones vertically.
  • Reply 3 of 217


    This is all just misdirection.


     


    IT'S A CIRCLE. APPLE IS DOOMED. CIRCULAR TELEVISIONS WILL RULE THE WORLD.


     


    Either that or they're just idiots pushing 2.39:1 again. Certainly doesn't look like a different shape to me.


     


    image


     


    No comment whatsoever on the "Hi-ya!" or "Boi-oi-oing"…


     


    But, no, but let's examine the premise here. Televisions of all shapes and sizes want to see the new TV from Samsung. Okay. So… when someone buys a new TV, what happens to the old ones? They get destroyed. And since we're apparently assigning intelligence to these televisions roughly equivalent to that of a higher ape (or perhaps even that of a human), should it not be assumed that they would only head toward the new TV for the purpose of its destruction to prolong their lives? Otherwise they should be running away as fast as they can. 




    Certainly they shouldn't be excited about it.

  • Reply 4 of 217
    flaneurflaneur Posts: 4,526member
    I like it. When it's not tuned to some trashy widescreen entertainment, you could hae a slide show of the world's portrait-format paintings by old dead Masters with no copyrights.

    I'm guessing that's what they mean by "gallery."
  • Reply 5 of 217
    vorsosvorsos Posts: 302member
    Unleash the power of The Pyramid!

    But seriously, the cinematic AR is my best guess as well. So all the idiots with analog cable can stretch the picture even more than they do now on 16:9 HDTVs.
  • Reply 6 of 217
    Despite the hype, it's actually not a new shape. It's still rectangular. But, there is something innovative about it: It's an 80" TV. But it's also a tablet. And a phone. It's the new Samsung Galaxy S OMG phablevision. The next really freakin' big thing is almost here.
  • Reply 7 of 217

    Quote:

    Originally Posted by Tallest Skil View Post


    This is all just misdirection.


     


    IT'S A CIRCLE. APPLE IS DOOMED. CIRCULAR TELEVISIONS WILL RULE THE WORLD.


     


     



  • Reply 8 of 217
    Won't matter what shape it is. All the content is still designed to fit either the "square" or 16:9 format. Even 3-D.

    Try how they will, Samsung still can't change content – particularly legacy content without affecting quality or presentation or both.
  • Reply 9 of 217


    Your next TV will be pure software.


    iOS based software.


     


     


    No more TVs to see, just content.


    Nice transparent TVs?  The Emperor's New TV.


     


    Loewe Invisio Transparent TV



     


     


    image

  • Reply 10 of 217
    solipsismxsolipsismx Posts: 19,566member
    Any idea on what is new? Thinner? Smaller bezel (although that doesn't really refer to shape)? I'm stumped.

    chandra69 wrote: »
    It has to invest in Bada OS. It has to kick the bloody Android OS.

    It could always fork Android. Imagine Samsung with their own vetted app store that also allows Google Play titles as the user sees fit. i thin that could be a powerful combination that could hurt every other vendor using Android.

    mmmm... portrait mode. I guess it's for all those people that make videos on their iPhones vertically.

    :lol:
  • Reply 11 of 217

    Quote:

    Originally Posted by Napoleon_PhoneApart View Post




     


    Please, do not attempt to adjust your oscilloscope. From the looks of it you really can't adjust much.

  • Reply 12 of 217
    solipsismxsolipsismx Posts: 19,566member
    Either that or they're just idiots pushing 2.39:1 again.

    If the display is large enough I think it makes perfect sense to move to an even wider display for the home. Blu-ray movies are certainly in the widescreen and for TV viewing you could have the Smart TV UI pop in from the side without affecting the size of the 16:9 display (if designed properly). I think 70 to 80" would be my minimum for that aspect ratio to be feasible.
  • Reply 13 of 217
    FINALLY - Someone is coming out with a TV suitable for viewing the increasing number of portrait-videos taken on mobile devices. At last, we can see these videos the way they were intended to be seen...

    VERTICALLY!

    :)
  • Reply 15 of 217

    Quote:

    Originally Posted by SolipsismX View Post



    Any idea on what is new? Thinner? Smaller bezel (although that doesn't really refer to shape)? I'm stumped.

    It could always fork Android. Imagine Samsung with their own vetted app store that also allows Google Play titles as the user sees fit. i thin that could be a powerful combination that could hurt every other vendor using Android.

    image


     


    Interactive Holographic?


     


    image

  • Reply 16 of 217
    chandra69 said: "The idiotic nature of SamScum is bad. But it is fighting hard. If it is on its own, Samsung is the best. It has to invest in Bada OS. It has to kick the bloody Android OS."

    Wow, could we get an English translation of that by any chance? It doesn't appear as any coherent thought process:

    Samsung (scum) is bad. They're fighting. Samsung is the best. They need to invest in their Android alternative (which has exactly what to do with their TVs?).

    Kinda sad, really.
  • Reply 18 of 217
    tylerk36tylerk36 Posts: 1,037member
    Don't understand why Apple is delaying the release of it's Television? Maybe supply issues for parts. Any ways I feel that Apple needs to release it before all the features it holds are already incorporated into existing TV's.
  • Reply 19 of 217


    Originally Posted by Paul Connell View Post

    chandra69 said: "The idiotic nature of SamScum is bad. But it is fighting hard. If it is on its own, Samsung is the best. It has to invest in Bada OS. It has to kick the bloody Android OS."

    Wow, could we get an English translation of that by any chance?


     


    Let's see…


     


    "Samsung is full of idiots, and that's bad. It is fighting hard (no context that I can see). If absolutely no other companies existed in any of the industries in which it takes part, Samsung is the best company in any of these respective industries. It has to invest in Bada OS. It has to stop using Android (in favor of Bada)."






    Originally Posted by tylerk36 View Post

    Don't understand why Apple is delaying the release of it's Television?


     



    Maybe because they're not making one? *shrug*






    …I feel that Apple needs to release it before all the features it holds are already incorporated into existing TV's.



     


    They don't really need to rush; that won't happen.

  • Reply 20 of 217
    lilgto64lilgto64 Posts: 1,147member


    Hello this is Samsung customer technical support.


    Uh yeah, I just bought this new TV and the picture is sideways. 


    Did you install the TV correctly sir? 


    I think so - I've had TVs before and never had this issue. 


    Okay - you need to install the TV sideways. 


    Wait a sec - in order for the the picture to be correct I need to install the TV sideways. 


    That is correct. 


    Okay I'll try that.


     


     


    Hello this is Samsung customer technical support.


    Hi again, so I reinstalled my TV "sideways" and now I have a really narrow picture and half the screen is blank. 


    That is correct sir, that is letterbox mode, try pressing the picture mode button. 


    Okay, now the bar is gone but all the people look like they are 20 feet all and 10 inches wide. 


    That is correct sir, that is Avatar mode, try pressing the picture mode button again. 


    Okay, now the screen is full and nothing looks stretched but the picture is sideways.


    That is correct sire, you can now rotate the TV 90 degree and you'll be all set. 


    Wait, what? why didn't you just have me do that picture mode thing before. 


    Well sir, the new shape of our TV sets has nothing to do with the set but rather getting our customers all bent out of shape. thank you and have a nice day.
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