Netflix accounts for 1/3 of nightly home Internet traffic, Apple's iTunes takes 2%

Posted:
in iPod + iTunes + AppleTV edited January 2014
Data sent from iTunes represents 1.9 percent of North American Internet traffic every night, a share beyond all other competing digital storefronts, but also well behind the bandwidth served up by Netflix.

Sandvine


Broadband research company Sandvine has been tracking North American bandwidth usage during primetime hours for years, and its latest data summarized Tuesday by AllThingsD shows that Apple's iTunes is responsible for nearly 2 percent of all Internet traffic at those hours. That places the storefront ahead of websites like Facebook, which accounts for 1.48 percent, and Amazon, which takes 1.31 percent.

While iTunes provides video content for purchase or rent, along with music, apps, books and more, it's video-only providers that dominate bandwidth consumption. Netflix alone accounts for 32.25 percent of all nightly downstream traffic delivered over fixed networks to users at home.

In second is YouTube, which accounts for 17.11 percent of traffic, placing it ahead of generic "HTTP" data with 11.11 percent. BitTorrent, which is a popular file sharing format for users who pirate copyrighted material, accounts for 5.57 percent of bandwidth used.

MPEG video downloads came in fifth with 2.58 percent, placing them ahead of Hulu, which streams TV episodes, movies and its own original content with free and subscription accounts available. Hulu finished ahead of iTunes with 2.41 percent.

Apple's iTunes took seventh place among the top bandwidth consuming options with 1.9 percent, placing it just ahead of SSL at 1.89 percent. Rounding out the top services are Flash video (1.72 percent), Facebook (1.48 percent), Amazon (1.31 percent) and HBO Go (0.34 percent).

Of the data used by consumers on their home networks, 20 percent was transmitted over Wi-Fi to devices like iPads, iPhones. That's up from 9 percent a year ago.

While Netflix is dominant on home fixed network connections, YouTube is the primary bandwidth consumer among mobile data users, taking 27.33 percent.
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Comments

  • Reply 1 of 36
    tallest skiltallest skil Posts: 43,399member


    This is just proof the ISPs need to throttle and cap further. I mean, LOOK at all the people actually using their Internet connections! We can't have that¡


     


    Anyway, it'll be interesting to see how/if this changes after a hypothetical deal to change up the way the Apple TV is served content. 


     


    And is this chart reflective of iTunes cloud viewing, iTunes purchasing and downloading, or iTunes as a whole? That's important to know. If it's just purchases, of course it's lower than Netflix/YouTube. YouTube is basically streamed piracy of content and Netflix is legal streamed content. 

  • Reply 2 of 36
    al_bundyal_bundy Posts: 1,525member
    netflix you stream everything, itunes i can play off my laptop to my apple TV

    but either way, netflix is a much better deal than a la carte from itunes. for me its netflix and blu rays
  • Reply 3 of 36
    rob55rob55 Posts: 1,247member


    Well, I guess if the choice was to watch a movie on FX, USA or one of those other channels with commercials, or watch it on Netflix, I'd chose Netflix every time too. Funny though, I haven't watched any streaming content from Netflix for at least a month. Wonder why I keep paying for it.

     

  • Reply 4 of 36
    jeffdmjeffdm Posts: 12,946member
    al_bundy wrote: »
    netflix you stream everything, itunes i can play off my laptop to my apple TV

    but either way, netflix is a much better deal than a la carte from itunes. for me its netflix and blu rays

    They're very different transmission formats and different business models.

    Netflix seems to be compatible with just about everything with an IP address these days.
  • Reply 5 of 36
    christophbchristophb Posts: 1,430member
    Why am I not seeing piratebay in that list? I struggling to believe that bittorrent is that small.
  • Reply 6 of 36


    Is "HTTP", "MPEG", "SSL", and "FlashVideo" a clever way of disguising their true use: erotica?

  • Reply 7 of 36
    jeffdmjeffdm Posts: 12,946member
    christophb wrote: »
    Why am I not seeing piratebay in that list? I struggling to believe that bittorrent is that small.

    The piratebay would be indistinguishable from bitorrent traffic.
  • Reply 8 of 36
    mj1970mj1970 Posts: 9,002member

    Quote:

    Originally Posted by TeaEarleGreyHot View Post


    Is "HTTP", "MPEG", "SSL", and "FlashVideo" a clever way of disguising their true use: erotica?



     


    And is "erotica" a clever way of saying porn?

  • Reply 9 of 36
    constable odoconstable odo Posts: 1,041member
    Apple could have easily been where Netflix is now. Netflix doesn't even have its own servers since it uses Amazon's servers. Apple has 500 million credit card accounts in iTunes and if Apple decided to start a streaming service for Apple devices, it could easily gain ground on Netflix practically overnight. There's no reason Apple couldn't obtain the same contracts that Netflix has. Apple can afford to build the best server farms money can buy. In doing so, Apple would also be able to boost AppleTV sales. Instead, Apple chooses to sit on billions of dollars and not do anything except let its iPhone business go down the tubes.

    Let's all sit back and watch Apple's share price head back towards $400 despite all the financial tricks it's doing instead of playing hardball in the smartphone industry and selling more iPhones. Most of the stocks are still going up as the Dow continues to climb. Which direction is Apple going? Opposite from everyone else. Netflix's share price is now worth a little more than half of Apple's share price and rapidly climbing with a nice round P/E ratio of 600. That's how to run a growth business that attracts investors. When I look at Apple sitting on billions of dollars and not making any growth moves, I really have to wonder what they're thinking.
  • Reply 10 of 36
    dasanman69dasanman69 Posts: 12,965member
    Definitely a stat that Netflix can use to get favorable deals for content.
  • Reply 11 of 36
    jeffdmjeffdm Posts: 12,946member
    dasanman69 wrote: »
    Definitely a stat that Netflix can use to get favorable deals for content.

    It could work against them as well, the content owners want control, and having a licensee that's too powerful goes against that control.
  • Reply 12 of 36
    dasanman69dasanman69 Posts: 12,965member
    Apple could have easily been where Netflix is now. Netflix doesn't even have its own servers since it uses Amazon's servers. Apple has 500 million credit card accounts in iTunes and if Apple decided to start a streaming service for Apple devices, it could easily gain ground on Netflix practically overnight. There's no reason Apple couldn't obtain the same contracts that Netflix has. Apple can afford to build the best server farms money can buy. In doing so, Apple would also be able to boost AppleTV sales. Instead, Apple chooses to sit on billions of dollars and not do anything except let its iPhone business go down the tubes.

    Let's all sit back and watch Apple's share price head back towards $400 despite all the financial tricks it's doing instead of playing hardball in the smartphone industry and selling more iPhones. Most of the stocks are still going up as the Dow continues to climb. Which direction is Apple going? Opposite from everyone else. Netflix's share price is now worth a little more than half of Apple's share price and rapidly climbing with a nice round P/E ratio of 600. That's how to run a growth business that attracts investors. When I look at Apple sitting on billions of dollars and not making any growth moves, I really have to wonder what they're thinking.

    One big difference is that Apple would only have Apple users while Netflix has Apple users and everyone else.
  • Reply 13 of 36
    dasanman69dasanman69 Posts: 12,965member
    jeffdm wrote: »
    It could work against them as well, the content owners want control, and having a licensee that's too powerful goes against that control.

    So just Apple can be allowed to dictate terms and get favorable deals?
  • Reply 14 of 36
    SpamSandwichSpamSandwich Posts: 30,213member


    Why even compare iTunes versus Netflix? They're different services entirely.


     


    In other news, looks like the anti-Apple stock brigade is pouncing on more nonsensical "news" to short the stock today... (eyes rolling back into skull)...

  • Reply 15 of 36
    dasanman69dasanman69 Posts: 12,965member
    Why even compare iTunes versus Netflix? They're different services entirely.

    In other news, looks like the anti-Apple stock brigade is pouncing on more nonsensical "news" to short the stock today... (eyes rolling back into skull)...

    Well they're similar services just different business models.
  • Reply 16 of 36


    Better get the bigger screen little expensive phone like $225  with contract and cheaper phone along with 5S (4 and 4S are outdated cheaper phones with useless screen size compared to newer phones which includes iphone5) to dominate the whole market.  Give options to future users and get out of the ego. You are no longer THE Steve Jobs!


     


    If Apple cannot get them, then the so called "ecosystem" will be in big trouble.

     

  • Reply 17 of 36
    johnnashjohnnash Posts: 127member
    Where is apple tv traffic, itunes?
  • Reply 18 of 36
    takeotakeo Posts: 415member


    Interesting that there are twice as many pirates (BitTorrent) as Hulu users. I think Hulu is great for new shows. Netflix is great for old shows and movies. As for iTunes, I only buy from iTunes when there are no other legal options... so typically... the odd "season pass" for a specialty cable show. The specialty cable channels are really clinging to the old Cable TV model.

  • Reply 19 of 36
    takeotakeo Posts: 415member

    Quote:

    Originally Posted by dasanman69 View Post





    One big difference is that Apple would only have Apple users while Netflix has Apple users and everyone else.


     


    I don't know. I have tons of Windows/PC friends who have an AppleTV and love it.

  • Reply 20 of 36
    takeotakeo Posts: 415member

    Quote:

    Originally Posted by dasanman69 View Post



    Definitely a stat that Netflix can use to get favorable deals for content.


     


    Yup. But Netflix's problem is money. They don't have the budget to negotiate big deals for current content. That's why it's all old stuff. CBS sells Big Bang Theory to cable companies for instance for $2 million per episode. And cable has ads. I read an article where someone did the math and figured that it would cost Netflix (with no ads) $400 million for a season of Big Bang Theory. There goes half their entire content budget!


     


    Apple on the other hand has mountains of cash. Really looking forward to see what they can pull off with the forthcoming Apple Television. Not the hardware and interface. That's stuff is easy. Looking forward to seeing what they can pull off on the licensing end of things.

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