iOS phone share growing faster than Android in US, UK and France

Posted:
in iPhone edited January 2014
New data from Kantar Worldpanel shows year over year market share gains by iOS in the United States, Great Britain and France, despite a seasonal shift that's returned Android to a majority share in the U.S.


Source: Kantar


The market research group reported a 51.5 percent share for Android in the U.S. compared to 42.5 percent for iPhone. Microsoft's Windows Phone captured 4 percent and BlackBerry fell to 1.1 percent share.

Apple's share in smartphones is up 3.3 percentage points from the year ago quarter, but down from the end of 2012, when Kantar assigned Apple a leading share of 51.2 percent, boosted by the launch of iPhone 5.


Source: Kantar


Carrier share of smartphone sales in the U.S. was led by Verizon Wireless, which also led in the share of iPhones sold; Verizon's 40 percent share of iPhone sales was slightly ahead of AT&T's 39 percent share. Another 10 percent of U.S. iPhones were sold on Sprint while T-Mobile made up 8 percent of sales.

Kantar analyst Dominic Sunnebo noted that "When looking at the consumers purchasing from Verizon currently, we see a lot more females and those upgrading from a featurephone to an iOS device compared to other carriers."

Verizon sold iPhones to 25 percent of its new smartphone customers upgrading from a basic phone, compared to just 21 percent at AT&T, which sold significantly more Android smartphones to new buyers (29 percent) than Verizon (18 percent).

iOS gains on Android in UK, fueled by iPhone 4

Android licensees collectively lead Apple in smartphone sales across Europe and in China in a two horse race where no other smartphone platform can claim double digit share.


Source: Kantar


Kantar drew particular attention to the market in the U.K., noting in a separate report that "Apple?s iOS has surged 5.2 percentage points to 30.5% of the British smartphone market, driven by first-time smartphone buyers opting for the iPhone 4." "More than a third of iPhone 4's sold were to consumers who have never owned a smartphone before, compared with just one in 10 new customers buying the iPhone 5." - Kantar

Sunnebo stated that, "although the flagship iPhone 5 was widely credited with boosting Apple?s global results last week, much of the market share growth for iOS in Britain is thanks to the competitively priced iPhone 4 attracting first time smartphone buyers. More than a third of iPhone 4?s sold were to consumers who have never owned a smartphone before, compared with just one in 10 new customers buying the iPhone 5."

He added, "margins are tighter at the entry-level end of the market, but as consumers become more engaged with their smartphone they are increasingly prepared to invest more when they upgrade.

"Apple boasts the highest level of customer loyalty of the operating systems, and by capturing consumers at entry-level it is in a good position to grow its customer base in the future. With almost 19 million feature phone owners left in Britain, there is still a lot for iOS and the other platforms to compete for.?

Low end Lumias help drive Windows Phone growth

The importance of low end, entry level smartphone options for platform growth was also evident for Windows Phone, which like iOS, also grew faster than Android in the U.K. during the quarter, accounting for 8.6 percent of smartphone sales.

"While flagship Windows handsets such as the Nokia 925 and HTC 8X grab the headlines, it is the low and mid-range models, such as the Nokia Lumia 520 and 620, which are quietly driving its momentum," Sunnebo wrote.

"It is vital for Windows to be seen as a mainstream alternative to Android and iOS rather than a niche platform. Selling large volumes of lower end smartphones is a good way of getting Windows seen in the hands of potential customers? friends and family, convincing them there isn?t a risk in choosing the operating system," he added.

"Unusual" iPhone growth assisted by three year old iPhone 4

In Apple's most recent conference call, chief financial officer Peter Oppenheimer stated that "iPhone 5 remains by far the most popular iPhone, but we were also very happy with sales of iPhone 4 and 4S," later adding that "iPhone 4 sales accelerated as we offered more affordable pricing in emerging and in other markets."

Apple's chief executive Tim Cook referenced lower iPhone 4 pricing a significant factor in the "unusual" growth in iPhone sales in the June quarter, noting that "with the moves that we made on [iPhone] 4 and with iPhone 5 continuing to be the most popular model, we saw very strong sales in several of the emerging markets, sort of pre-pay markets. "The number of first time smartphone buyers that the iPhone 4 is attracting is very, very impressive" - Tim Cook

"India was up over 400%, Turkey and Poland were both up over 60%. The Philippines were up about 140%, and these were ? in addition, we saw very strong iPhone sales in several of the developing markets. For example, the U.S. was up over 50%, Japan up over 60%, the U.K. about 50%, and so we had several regions where iPhone growth actually accelerated from the previous quarter, which is an unusual pattern for us, and we were very, very happy with those."

Cook later added that "what we've seen is that the number of first time smartphone buyers that the iPhone 4 is attracting is very, very impressive. We want to attract as many of these buyers as we can and we saw that beginning to happen toward the end of the Q2 timeframe, as I'd referenced on last quarter's call, and we did that on a wider spread basis, offered more affordable pricing on a wider scale basis this quarter, and continue to be very happy with what we saw.

"Where iPhone 5 continues to be the most popular iPhone by far, we're really happy to provide an incredible high quality product with iPhone 4 running iOS 6 to as many first-time smartphone buyers as we can, and I think it's proven to be exactly a great product for that buyer."
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Comments

  • Reply 1 of 71
    Apple's net income for most recent quarter: $6.9 billion
    Samsung's net income for most recent quarter: $6.96 billion
  • Reply 2 of 71
    philboogiephilboogie Posts: 7,435member
    sonysexual wrote: »
    Apple's net income for most recent quarter: $6.9 billion
    Samsung's net income for most recent quarter: $6.96 billion

    MS smartphone market share: 2.9% > 4.0%. That's over a 3rd YoY increase. All hail to MS ¡
  • Reply 3 of 71
    poksipoksi Posts: 481member

    Quote:

    Originally Posted by Sonysexual View Post



    Apple's net income for most recent quarter: $6.9 billion

    Samsung's net income for most recent quarter: $6.96 billion


    OK. And what does Samsung do, produce and sell, with how many people and what does Apple do? Mixing Apples and Oranges?

  • Reply 4 of 71
    poksipoksi Posts: 481member


    If Apple releases 5 mini and 5 maxi even in stingy Germany the share of Android falls under 40% in one year...

  • Reply 5 of 71
    muadibemuadibe Posts: 128member
    "Apple's net income for most recent quarter: $6.9 billion
    Samsung's net income for most recent quarter: $6.96 billion"

    You may want to read this article.

    http://appleinsider.com/articles/13/07/27/samsung-has-not-dethroned-apple-in-mobile-profits
  • Reply 6 of 71
    tallest skiltallest skil Posts: 43,399member
    sonysexual wrote: »
    Apple's net income for most recent quarter: $6.9 billion
    Samsung's net income for most recent quarter: $6.96 billion

    Three phones vs three hundred phones.
  • Reply 7 of 71
    mir808mir808 Posts: 12member
    I think Android has reached at a point where it can't grow at rapid rate any longer.
  • Reply 8 of 71
    sflocalsflocal Posts: 4,406member
    Three phones vs three hundred phones.

    Keep setting us up with serves like that and you trolls wonder why we get aces?

    Drive-by asshats like him will he too cowardly to even answer back TS. Bummer the mods don't step up.
  • Reply 9 of 71

    Quote:

    Originally Posted by Tallest Skil View Post





    Three phones vs three hundred phones.



    Keep setting us up with serves like that and you trolls wonder why we get aces?


    Watch Apple's profits drop even further when they release their cheap iPhone this year or next.


    More phones lead to sales cannibalization, not higher total sales.

  • Reply 10 of 71
    mir808mir808 Posts: 12member
    sonysexual wrote: »
    Watch Apple's profits drop even further when they release their cheap iPhone this year or next.
    More phones lead to sales cannibalization, not higher total sales.
    Why are you hating Apple? Any personal vendetta?
  • Reply 11 of 71
    tallest skiltallest skil Posts: 43,399member
    sonysexual wrote: »
    Watch Apple's profits drop even further when they release their cheap iPhone this year or next.

    Except that runs contrary to what you said earlier. So which is it? How can you call yourself a troll if you can't even use the same lie throughout?
    More phones lead to sales cannibalization, not higher total sales.

    Having what at all to do with the statement I made and having what at all to do with the topic you raised?
  • Reply 12 of 71

    Quote:

    Originally Posted by Tallest Skil View Post





    Except that runs contrary to what you said earlier. So which is it? How can you call yourself a troll if you can't even use the same lie throughout?

    Having what at all to do with the statement I made and having what at all to do with the topic you raised?


    Samsung is a vertically-integrated company that uses their own technology they they manufactured by themselves in their own products.


     


    Let that sink in and make you realize how much of an edge Samsung has. Apple can't even engineer their own "retina" screens and had to come crawling back to Samsung when LG and SHARP's technology was sub-par. image

  • Reply 13 of 71
    genovellegenovelle Posts: 816member

    Quote:

    Originally Posted by Sonysexual View Post


    Watch Apple's profits drop even further when they release their cheap iPhone this year or next.


    More phones lead to sales cannibalization, not higher total sales.



    The problem is they compare Apple's iPhone profit to Samsung's Mobile unit which includes all phones, tablets, and laptops.

  • Reply 14 of 71

    Quote:

    Originally Posted by genovelle View Post


    The problem is they compare Apple's iPhone profit to Samsung's Mobile unit which includes all phones, tablets, and laptops.



    You think doing what Samsung does is easy? I'd rather be the leader of Samsung than Apple at this point.


    That $6.96 billion in quarterly profit was from their electronics division, one of the 100+ companies that make up Samsung.


     


    Apple lacks the brains to branch out like Samsung does. They only concentrate on a few fields, and they still end up doing worse than Samsung.

  • Reply 15 of 71
    tallest skiltallest skil Posts: 43,399member
    sonysexual wrote: »
    Samsung is a vertically-integrated company that uses their own technology they they manufactured by themselves in their own products.

    Let that sink in and make you realize how much of an edge Samsung has.

    And even with all that, they had to steal hardware and software patents from Apple just to make something an idiot would buy.

    Once again: How pathetic.

    I'm done with you. I give people the benefit of the doubt, but you're all doubt and no benefit. SHUT UP AND GO AWAY.
  • Reply 16 of 71

    Quote:

    Originally Posted by Tallest Skil View Post





    And even with all that, they had to steal hardware and software patents from Apple just to make something an idiot would buy.



    Once again: How pathetic.



    I'm done with you. I give people the benefit of the doubt, but you're all doubt and no benefit. SHUT UP AND GO AWAY.


    Like what?


    Pinch to zoom? Rectangle with rounded corners? Grid of icons? Please note that all those patents are now invalidated.


    Ask yourself as a reasonable person and not an American patriot, do these sound like actual technology to you?


     


    Samsung doesn't need to "steal" jackshit from Apple. Most of their technology is top-notch (Memory, screens, SoC, etc). It's Apple who's always crawling back to Samsung because LG and SHARP have sub-par tech.

  • Reply 17 of 71
    dickprinterdickprinter Posts: 1,060member

    Quote:

    Originally Posted by Sonysexual View Post


    You think doing what Samsung does is easy? I'd rather be the leader of Samsung than Apple at this point.


    That $6.96 billion in quarterly profit was from their electronics division, one of the 100+ companies that make up Samsung.


     


    Apple lacks the brains to branch out like Samsung does. They only concentrate on a few fields, and they still end up doing worse than Samsung.



    In business, it's a lot more desirable to do a few things really well rather than a whole bunch of half-assed crap, even if the profits are the same. Ask any tech competitor's CEO, or any CEO, for that matter.


     


    It's a lot more difficult for Apple to pull the kind of profits they make than it is for Samsung.


     


    Me personally, I'd rather root for an American company than a foreign company anyway. Call me....patriotic.

  • Reply 18 of 71


    I have an honest question for you Americans: Are American engineers really so incompetent that you guys deem things like pinch-to-zoom and bounce-back scrolling worthy of patents?

  • Reply 19 of 71

    Quote:

    Originally Posted by Dickprinter View Post


    In business, it's a lot more desirable to do a few things really well rather than a whole bunch of half-assed crap, even if the profits are the same. Ask any tech competitor CEO, or any CEO, for that matter.


     


    It's a lot more difficult for Apple to pull the kind of profits they make than it is for Samsung.


     


    Me personally, I'd rather root for an American company than a foreign company anyway. Call me....patriotic.



    Too bad Samsung does everything really well and not half-assed like you claim. That's why Apple keeps crawling back to them.


    Remember, Apple's profits are from the excellent engineering department from Samsung at Seoul, South Korea. In fact, they're so excellent that Apple spends a very tiny amount on R&D. Most of the hard stuff like designing the next memory architecture is done by Samsung's engineers in South Korea, not Americans. image

  • Reply 20 of 71

    Quote:

    Originally Posted by Dickprinter View Post


    In business, it's a lot more desirable to do a few things really well rather than a whole bunch of half-assed crap, even if the profits are the same. Ask any tech competitor's CEO, or any CEO, for that matter.


     


    It's a lot more difficult for Apple to pull the kind of profits they make than it is for Samsung.


     


    Me personally, I'd rather root for an American company than a foreign company anyway. Call me....patriotic.



    And what if the American company contributes less to the American economy than the foreign company?


    Money has to be spent for the USD to sustain value. If Apple doesn't spend the money, no one but Apple benefits.

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