Apple's Oct. 22 iPad event likely to overshadow Microsoft Surface 2 launch, Nokia announcement
With Apple apparently set to unveil a new fifth-generation iPad and second-generation iPad mini at a media event in less than two weeks, the company will draw away the eyes of the tech world as Microsoft and Nokia attempt to drum up interest in their own competing devices on the very same day.
Microsoft already announced its Surface 2 lineup last month, with the new hardware set to go on sale Oct. 22. As it turns out, Apple is expected to hold an event that same day to announce its own next-generation tablets, products that will likely become available to purchase on Nov. 1, if past launch schedules are any indication.
Oct. 22 is also the same day that Nokia is scheduled to hold an event in Dubai where it is expected to introduce its own tablet hardware.
The scheduling overlap sets Apple up to steal a considerable amount of thunder from its competitors, who are trying to gain a foothold in the tablet market currently dominated by the iPad.
This month's iPad event isn't the first time Apple has scheduled a media blitz that conflicts with its competition. This year's Sept. 10 announcement of the iPhone 5s and iPhone 5c drew attention away from the IFA Berlin show, where a number of tech companies announced new products, including Samsung's Galaxy Note 3 handset and Galaxy Gear smart watch.
Last year, Microsoft's first-generation Surface products ? and its Windows 8 desktop operating system ? became available on Oct. 26. That was just three days after the iPad mini and fourth-generation iPad were announced by Apple, and a week before both devices became available for purchase.
For the last two years, Apple has settled into a pattern of announcing new iPhones in September and new iPads in October. The events are typically held on a Tuesday, with product availability occurring the Friday of the following week.
Microsoft already announced its Surface 2 lineup last month, with the new hardware set to go on sale Oct. 22. As it turns out, Apple is expected to hold an event that same day to announce its own next-generation tablets, products that will likely become available to purchase on Nov. 1, if past launch schedules are any indication.
Oct. 22 is also the same day that Nokia is scheduled to hold an event in Dubai where it is expected to introduce its own tablet hardware.
The scheduling overlap sets Apple up to steal a considerable amount of thunder from its competitors, who are trying to gain a foothold in the tablet market currently dominated by the iPad.
This month's iPad event isn't the first time Apple has scheduled a media blitz that conflicts with its competition. This year's Sept. 10 announcement of the iPhone 5s and iPhone 5c drew attention away from the IFA Berlin show, where a number of tech companies announced new products, including Samsung's Galaxy Note 3 handset and Galaxy Gear smart watch.
Last year, Microsoft's first-generation Surface products ? and its Windows 8 desktop operating system ? became available on Oct. 26. That was just three days after the iPad mini and fourth-generation iPad were announced by Apple, and a week before both devices became available for purchase.
For the last two years, Apple has settled into a pattern of announcing new iPhones in September and new iPads in October. The events are typically held on a Tuesday, with product availability occurring the Friday of the following week.
Comments
Likely to overshadow? Likely? Are you kidding?
Likely to overshadow? Likely? Are you kidding?
Overrun
Drown Out
Wipeout
Eliminate
Blow Away
etc
Having your launch on the same day as an Apple launch is probably a bad idea. " src="http://forums-files.appleinsider.com/images/smilies//lol.gif" />
Apple doesn't pick announcement dates to overshadow the competition. Their products themselves overshadow their competitors. Apple's events overshadow everything for days in either direction.
One should say: "Thank you Apple !"
;-)
Likely to overshadow? Likely? Are you kidding?
Overrun
Drown Out
Wipeout
Eliminate
Blow Away
etc
under stmt of the year -- LMAO
One can only assume that the person who chose this date is a dilussional idiot.... I'm guessing Steve Balmer made the decision.
By the way, it looks like that there's not going to be any black iPad this year, which is what I was wanting, so I guess that I see a gold iPad 64 GB or 128 GB in my future! It'll be mine! My precious!" src="http://forums-files.appleinsider.com/images/smilies//lol.gif" />
At the moment it is making gratis advertisement for the Nokia event.
One should say: "Thank you Apple !"
;-)
Someone should say: "Thank you Apple."
:-)
Trying to get that post count up? Seriously, sometimes you just need to wait a second or two for it to show up.
Exactly what I was thinking! Free wide-scale publicity for a company venturing into the tablet space for the first time is probably quite helpful for Nokia.
Strange decision on the part of Microsoft. That Apple would release the new iPads on this date is hardly a suprise, Apple is if anything consitent with regards to product announcements.
One can only assume that the person who chose this date is a dilussional idiot.... I'm guessing Steve Balmer made the decision.
While thinking they could overshadow the Apple announcement/release....STILL delusional just like last year. But last year was a bit of a surprise by Apple updating the iPad.
A press release from a lemonade stand would generate about as much interest as the Surface 2 announcement -- at least locally.
I don't think it matters about the date clash. Apple is launching on the 22nd October. Microsoft already launched theirs last month.
I don't think it matters about the date clash. Apple is launching on the 22nd October Microsoft already launched theirs last month.
Announced and launched are 2 different things.
By the way, it looks like that there's not going to be any black iPad this year, which is what I was wanting, so I guess that I see a gold iPad 64 GB or 128 GB in my future! It'll be mine! My precious!" src="http://forums-files.appleinsider.com/images/smilies//lol.gif" />
Haven't seen any leaks of a full-sized gold. You might be stuck with silver/white and space gray/black.
I think we'll see those 2 colors on the full-sized iPad- w/ a fingerprint scanner, A7X, 8mp camera, and 2 gb ram.
Unfortunately, I think we'll see all 3 colors on the iPad Mini- w/ a fingerprint scanner, A7X, 8mp camera 1 gb ram... and no Retina.
The pitch will be that it is substantially faster (would actually be over 4x faster) and get the new hardware to overshadow the no retina. Just my gut telling me.... so I'm basically thinking like an analyst.
Man I hope I'm wrong.....
Today, Apple has become such a monster that people care little about the announcements of the others. The others get little mention in the media or perhaps a notice on either their business pages or a tech page (if they have one). Meanwhile, Apple gets attention on front pages, opinion pages, and business pages or tech pages for days.
Interesting turn around.
accidentaly
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Why would the mini need an x series chip if it didn't have retina? Personally I would be more excited about the A7 than retina.