Apple's Oct. 22 iPad event likely to overshadow Microsoft Surface 2 launch, Nokia announcement

Posted:
in iPad edited January 2014
With Apple apparently set to unveil a new fifth-generation iPad and second-generation iPad mini at a media event in less than two weeks, the company will draw away the eyes of the tech world as Microsoft and Nokia attempt to drum up interest in their own competing devices on the very same day.



Microsoft already announced its Surface 2 lineup last month, with the new hardware set to go on sale Oct. 22. As it turns out, Apple is expected to hold an event that same day to announce its own next-generation tablets, products that will likely become available to purchase on Nov. 1, if past launch schedules are any indication.

Oct. 22 is also the same day that Nokia is scheduled to hold an event in Dubai where it is expected to introduce its own tablet hardware.

The scheduling overlap sets Apple up to steal a considerable amount of thunder from its competitors, who are trying to gain a foothold in the tablet market currently dominated by the iPad.

This month's iPad event isn't the first time Apple has scheduled a media blitz that conflicts with its competition. This year's Sept. 10 announcement of the iPhone 5s and iPhone 5c drew attention away from the IFA Berlin show, where a number of tech companies announced new products, including Samsung's Galaxy Note 3 handset and Galaxy Gear smart watch.

Last year, Microsoft's first-generation Surface products ? and its Windows 8 desktop operating system ? became available on Oct. 26. That was just three days after the iPad mini and fourth-generation iPad were announced by Apple, and a week before both devices became available for purchase.

For the last two years, Apple has settled into a pattern of announcing new iPhones in September and new iPads in October. The events are typically held on a Tuesday, with product availability occurring the Friday of the following week.
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Comments

  • Reply 1 of 86
    andysolandysol Posts: 2,506member

    Likely to overshadow?  Likely?  Are you kidding?

  • Reply 2 of 86
    icoco3icoco3 Posts: 1,459member
    Quote:

    Originally Posted by Andysol View Post

     

    Likely to overshadow?  Likely?  Are you kidding?


     

    Overrun

    Drown Out

    Wipeout

    Eliminate

    Blow Away

    etc

  • Reply 3 of 86
    apple ][apple ][ Posts: 8,680member

    Having your launch on the same day as an Apple launch is probably a bad idea. <img class=" src="http://forums-files.appleinsider.com/images/smilies//lol.gif" /> 

  • Reply 4 of 86
    eriamjheriamjh Posts: 1,134member

    Apple doesn't pick announcement dates to overshadow the competition.  Their products themselves overshadow their competitors.  Apple's events overshadow everything for days in either direction.

  • Reply 5 of 86
    .
  • Reply 6 of 86
    At the moment it is making gratis advertisement for the Nokia event.

    One should say: "Thank you Apple !"


    ;-)
  • Reply 7 of 86
    Quote:

    Originally Posted by icoco3 View Post

     
    Quote:
    Originally Posted by Andysol View Post

     

    Likely to overshadow?  Likely?  Are you kidding?


     

    Overrun

    Drown Out

    Wipeout

    Eliminate

    Blow Away

    etc


     

    under stmt of the year -- LMAO

  • Reply 8 of 86
    saareksaarek Posts: 1,133member
    Strange decision on the part of Microsoft. That Apple would release the new iPads on this date is hardly a suprise, Apple is if anything consitent with regards to product announcements.

    One can only assume that the person who chose this date is a dilussional idiot.... I'm guessing Steve Balmer made the decision.
  • Reply 9 of 86
    apple ][apple ][ Posts: 8,680member

    By the way, it looks like that there's not going to be any black iPad this year, which is what I was wanting, so I guess that I see a gold iPad 64 GB or 128 GB in my future! It'll be mine! My precious!<img class=" src="http://forums-files.appleinsider.com/images/smilies//lol.gif" />

  • Reply 10 of 86
    Quote:
    Originally Posted by tsgdss View Post



    At the moment it is making gratis advertisement for the Nokia event.



    One should say: "Thank you Apple !"





    ;-)


    Previous post by tsgdss:


    At the moment the Apple event is making gratis advertisement for Nokia in countless articles about both events.



    Someone should say: "Thank you Apple."



    :-)

     

    Trying to get that post count up? Seriously, sometimes you just need to wait a second or two for it to show up.

  • Reply 11 of 86
    tsgdss wrote: »
    At the moment it is making gratis advertisement for the Nokia event.

    One should say: "Thank you Apple !"


    ;-)

    Exactly what I was thinking! Free wide-scale publicity for a company venturing into the tablet space for the first time is probably quite helpful for Nokia.
  • Reply 12 of 86
    icoco3icoco3 Posts: 1,459member
    Quote:
    Originally Posted by saarek View Post



    Strange decision on the part of Microsoft. That Apple would release the new iPads on this date is hardly a suprise, Apple is if anything consitent with regards to product announcements.



    One can only assume that the person who chose this date is a dilussional idiot.... I'm guessing Steve Balmer made the decision.

     

    While thinking they could overshadow the Apple announcement/release....STILL delusional just like last year.  But last year was a bit of a surprise by Apple updating the iPad.

  • Reply 13 of 86
    mcarlingmcarling Posts: 1,106member

    A press release from a lemonade stand would generate about as much interest as the Surface 2 announcement -- at least locally.

  • Reply 14 of 86
    saarek wrote: »
    Strange decision on the part of Microsoft. That Apple would release the new iPads on this date is hardly a suprise, Apple is if anything consitent with regards to product announcements.

    One can only assume that the person who chose this date is a dilussional idiot.... I'm guessing Steve Balmer made the decision.

    I don't think it matters about the date clash. Apple is launching on the 22nd October. Microsoft already launched theirs last month.
  • Reply 15 of 86
    icoco3icoco3 Posts: 1,459member
    Quote:

    Originally Posted by WP7Mango View Post





    I don't think it matters about the date clash. Apple is launching on the 22nd October Microsoft already launched theirs last month.

     

    Announced and launched are 2 different things.

  • Reply 16 of 86
    Ballmer should borrow some half naked girls from Samsung to get some attention ... same as Samsung does!!
  • Reply 17 of 86
    andysolandysol Posts: 2,506member
    Quote:
    Originally Posted by Apple ][ View Post

     

    By the way, it looks like that there's not going to be any black iPad this year, which is what I was wanting, so I guess that I see a gold iPad 64 GB or 128 GB in my future! It'll be mine! My precious!<img class=" src="http://forums-files.appleinsider.com/images/smilies//lol.gif" />


     

    Haven't seen any leaks of a full-sized gold.  You might be stuck with silver/white and space gray/black.

     

    I think we'll see those 2 colors on the full-sized iPad- w/ a fingerprint scanner, A7X, 8mp camera, and 2 gb ram.

    Unfortunately, I think we'll see all 3 colors on the iPad Mini- w/ a fingerprint scanner, A7X, 8mp camera 1 gb ram... and no Retina.

    The pitch will be that it is substantially faster (would actually be over 4x faster) and get the new hardware to overshadow the no retina.  Just my gut telling me.... so I'm basically thinking like an analyst.

     

    Man I hope I'm wrong.....

  • Reply 18 of 86
    It used to be that other companies would ignore Apple. For the media, Apple would barely be given a notice on either their business pages or a tech page (if they had one). As Apple begin rising in importance, other companies started to plan their announcements just before Apple's announcements to take away the impact of what Apple would share.

    Today, Apple has become such a monster that people care little about the announcements of the others. The others get little mention in the media or perhaps a notice on either their business pages or a tech page (if they have one). Meanwhile, Apple gets attention on front pages, opinion pages, and business pages or tech pages for days.

    Interesting turn around.
  • Reply 19 of 86

    accidentaly

     

    br

  • Reply 20 of 86
    iaeeniaeen Posts: 588member
    andysol wrote: »
    Haven't seen any leaks of a full-sized gold.  You might be stuck with silver/white and space gray/black.

    I think we'll see those 2 colors on the full-sized iPad- w/ a fingerprint scanner, A7X, 8mp camera, and 2 gb ram.
    Unfortunately, I think we'll see all 3 colors on the iPad Mini- w/ a fingerprint scanner, A7X, 8mp camera 1 gb ram... and no Retina.
    The pitch will be that it is substantially faster (would actually be over 4x faster) and get the new hardware to overshadow the no retina.  Just my gut telling me.... so I'm basically thinking like an analyst.

    Man I hope I'm wrong.....

    Why would the mini need an x series chip if it didn't have retina? Personally I would be more excited about the A7 than retina.
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