iPad 2 remains Apple's most popular tablet, iPhone 5c demand growing
Apple's mid-range iPhone 5c is beginning to close the sales gap on the company's flagship iPhone 5s, while the iPad 2 commands the lion's share of the Apple tablet installed base, according to new data from mobile analytics company Localytics.
The report, which examined 20 million unique devices between Sept. 20 and Oct. 18, says that there are now 2.3 active iPhone 5s units for every iPhone 5c globally, down from 3.3 units one week after the handsets' launch. The numbers are even tighter in the United States, with the iPhone 5s-to-5c ratio dropping from 3.0 one week after launch to 1.9 today.
The iPhone 5c's apparently increasing popularity flies in the face of reports of lackluster sales and slashed production orders for the colorful device. Continually constrained iPhone 5s supplies may be contributing --?Apple retail associates said in September that "the 5C is quite good and a lot of customers who can't get the 5s haven't minded upgrading to a 5c."
Meanwhile, Apple's iPad 2 continues to be the most popular iPad, accounting for nearly 40 percent of active units. The iPad 2's 38 percent share is more than that of the latest iPad 4 (18 percent) and iPad mini (17 percent) combined, according to the data.
The iPad 2 featured an all-new industrial design, and subsequent revisions to Apple's tablet have added higher-resolution Retina displays and incremental hardware upgrades. Localytics suggests this may be a factor in the iPad 2's continued dominance, saying it is possible that "perceived differentiation of the latest-generation tablets is getting smaller with each new release."
Apple is widely expected to unveil a redesigned, slimmer fifth-generation iPad on Tuesday in what one analyst called "the most important refresh of the iPad franchise...since the first iPad went on sale." Cupertino is also --?controversially --?rumored to show off a Retina display-equipped second-generation iPad mini at the event.
The report, which examined 20 million unique devices between Sept. 20 and Oct. 18, says that there are now 2.3 active iPhone 5s units for every iPhone 5c globally, down from 3.3 units one week after the handsets' launch. The numbers are even tighter in the United States, with the iPhone 5s-to-5c ratio dropping from 3.0 one week after launch to 1.9 today.
The iPhone 5c's apparently increasing popularity flies in the face of reports of lackluster sales and slashed production orders for the colorful device. Continually constrained iPhone 5s supplies may be contributing --?Apple retail associates said in September that "the 5C is quite good and a lot of customers who can't get the 5s haven't minded upgrading to a 5c."
Meanwhile, Apple's iPad 2 continues to be the most popular iPad, accounting for nearly 40 percent of active units. The iPad 2's 38 percent share is more than that of the latest iPad 4 (18 percent) and iPad mini (17 percent) combined, according to the data.
The iPad 2 featured an all-new industrial design, and subsequent revisions to Apple's tablet have added higher-resolution Retina displays and incremental hardware upgrades. Localytics suggests this may be a factor in the iPad 2's continued dominance, saying it is possible that "perceived differentiation of the latest-generation tablets is getting smaller with each new release."
Apple is widely expected to unveil a redesigned, slimmer fifth-generation iPad on Tuesday in what one analyst called "the most important refresh of the iPad franchise...since the first iPad went on sale." Cupertino is also --?controversially --?rumored to show off a Retina display-equipped second-generation iPad mini at the event.
Comments
Why anyone is surprised with this is beyond me.
The vast majority who RUSHED to purchase at launch were Apple fans...who buy the best, which is the 5s.
Both phones are good phones.
Many would like to save a couple hundred dollars and consider... then buy the 5c.
It was just a matter of time.
Now, need to look at total numbers to determine whether it was a success or not. I'm guessing it was a success and will continue to be for the year at least.
Also, tablets arent like your phone, there is no contract, and you don't necessarily have to upgrade as often as you would your phone. My iPad 2 works great, and I don't think I would ever update to another iPad unless something happened to it.
That the iPhone 5c is gaining on the 5s isn't surprising, there are a lot of buyers that need to wait until their old iPhone comes off contract (myself included) and they may be younger and less affluent than the 5s buyers. Two demographics that may lean toward the more colorful iPhones.
Still have the iPad 2 myself... I bet that most people waited until the 2 to buy and then didn't see any real benefit to the 3 or the 4...
If you are using an iPad in fairly casual situations... the mini is too small and the retina is overkill.
I'm using an iPad 2 as my 'non-work' computer... With my uncorrected vision (and red-green colorblindness, it works fine in display mode. I'm lacking a bit of 'zip' that my wife's iPhone 5 has... so I'm seriously contemplating a new iPad (and reusing this iPad 2 as a universal remote and home automation control).
Still have the iPad 2 myself... I bet that most people waited until the 2 to buy and then didn't see any real benefit to the 3 or the 4...
Retina display. I guess the reason the iPad 2 still dominate is because it is being sold for more than 2 years now.
I still use my 3rd generation iPad and my son uses my iPad 2. I didn't upgrade to the 4th generation iPad though because the specs bump was not that important to me.
Inquiring minds would like to know.
Still have the iPad 2 myself... I bet that most people waited until the 2 to buy and then didn't see any real benefit to the 3 or the 4...
Also education sales of the iPad 2 really took off and sustained even after the 3 was released, perhaps due to the price and also to keep all students on the same platform. That said, I doubt that Localytics would be tracking data from the education market as those devices are probably fairly well locked down.
Wow, even if you take their statistics at face value, their analysis is incredibly stupid. Issues they did not take into account:
The iPad 2 was made available through the Apple Store 2.5 years ago AND they still sell it.
The 3rd gen iPad was available for about 7 months and then DISCONTINUED. After October 12, 2012 you could not buy a iPad 3.
The 4th gen iPad has been only available for a year.
The obvious conclusion: iPad 2 has the biggest slice of the install base because it's been sold for BY FAR the most amount of time.
Also, no mention of retailers lowering the price of the 5C????? Ya think that might cause the 5S vs 5C ratio to drop?
In summary, this Localytics company is a joke.
iPad 5 $499
iPad 4 $399
iPad mini 2 $329
iPad mini $249
And the holidays will be sweet for Apple.
That said, am looking forward to buying the new iPad 5.
I think Apple created a problem when it made the 3rd gen iPad fatter and heavier. Weight is really the most important factor with the iPad. In my experience, regular people don't understand the benefits of a retina display. It's something I find really odd, since I've always preferred higher DPI displays, but for some reason it's really hard for people to get a handle on. So you have the iPad 2, which has a better form factor, and is $100 cheaper and the only benefits of the 3rd/4th gen models are the display and CPU/GPU, which people have a hard time getting excited about. Hopefully this will change with the 5th gen model.
Why anyone is surprised with this is beyond me.
The vast majority who RUSHED to purchase at launch were Apple fans...who buy the best, which is the 5s.
Both phones are good phones.
Many would like to save a couple hundred dollars and consider... then buy the 5c.
It was just a matter of time.
Now, need to look at total numbers to determine whether it was a success or not. I'm guessing it was a success and will continue to be for the year at least.
I think the bigger issue is Apple's inability to ship the 5s. I have one ordered from AT&T but it won't show as *sold* until it ships as AT&T won't bill me until such time.
I wonder how many outstanding orders are out there for the 5s?
I think Apple should keep both iPads options of Retina and non-Retina. $100 bucks won't be the determining factor for most of us*, but those not needing retina, could save big!
*before I get flamed. By most of us, I mean those of us here in the love of technology where an extra $100 to have the top specs probably won't be the factor. However, saving that $100 on electronics for kids will add up.
How would the pricey stepping occur? The iPad 2 is currently at $399. If they lower it by $100 it's then $299, or $30 less than the iPad mini. That might work if the iPad Mini can go Retina this year at the same price, but if not then I'd think it would make more sense to drop the iPad 2 altogether and make the slightly heavier and thicker iPad 4 the $399 model over the thinner, lighter and faster iPad 5.