Apple claims 'world's most valuable brand' crown for 3rd consecutive year
With a calculated brand value nearly twice that of the nearest competitor, Apple once again finds itself at the peak of an annual ranking of the world's most valuable brands.
Apple is joined by fellow technology giants Microsoft, IBM, Google, Intel, and Samsung in the top ten of the once-yearly Forbes rankings, with non-tech brands McDonald's, General Electric, and Louis Vuitton rounding out the group.
Apple, Google, and Samsung benefited from double-digit percentage point increases in brand value since last year's survey, with stalwart Apple foe Samsung posting a particularly impressive 53 percent leap to $29.5 billion. Cupertino's largest taxpayer climbed 20 percent to $104.3 billion, while Google gained 26 percent to settle at $47.3 billion.
Samsung, whose brand value has climbed more than 130 percent over the last three years, sports the lowest advertising spend-to-brand value ratio. The Korean conglomerate spent just under $4.4 billion on advertising last year, approximately $149 million in advertising for every $1 million in brand value. Apple, in contrast, spent just $10 million on ads for every $1 million in brand value.
Finland's Nokia and Canada's BlackBerry find their brands on a different trajectory, with the companies caught in a downward spiral after underestimating the popularity of Apple's iPhone and devices running Google's Android operating system. The brands' values have plummeted by 74 and 64 percent, respectively, in the last three years, relegating Nokia to the lists's 71st slot and dropping BlackBerry from the rankings entirely.
Forbes says the rankings are calculated by a formula which includes a variable portion of the companies' trailing three-year revenues and the stocks' average price-to-earnings ratio over that same period of time. The amount of revenue in the equation is determined by how important a brand is to the success of businesses in that category --?a higher proportion for luxury retailers, for example, and a lower proportion for airlines.
Apple is joined by fellow technology giants Microsoft, IBM, Google, Intel, and Samsung in the top ten of the once-yearly Forbes rankings, with non-tech brands McDonald's, General Electric, and Louis Vuitton rounding out the group.
Apple, Google, and Samsung benefited from double-digit percentage point increases in brand value since last year's survey, with stalwart Apple foe Samsung posting a particularly impressive 53 percent leap to $29.5 billion. Cupertino's largest taxpayer climbed 20 percent to $104.3 billion, while Google gained 26 percent to settle at $47.3 billion.
Samsung, whose brand value has climbed more than 130 percent over the last three years, sports the lowest advertising spend-to-brand value ratio. The Korean conglomerate spent just under $4.4 billion on advertising last year, approximately $149 million in advertising for every $1 million in brand value. Apple, in contrast, spent just $10 million on ads for every $1 million in brand value.
Finland's Nokia and Canada's BlackBerry find their brands on a different trajectory, with the companies caught in a downward spiral after underestimating the popularity of Apple's iPhone and devices running Google's Android operating system. The brands' values have plummeted by 74 and 64 percent, respectively, in the last three years, relegating Nokia to the lists's 71st slot and dropping BlackBerry from the rankings entirely.
Forbes says the rankings are calculated by a formula which includes a variable portion of the companies' trailing three-year revenues and the stocks' average price-to-earnings ratio over that same period of time. The amount of revenue in the equation is determined by how important a brand is to the success of businesses in that category --?a higher proportion for luxury retailers, for example, and a lower proportion for airlines.
Comments
Apple has kicked much ass since the late 90's, it's hard to believe how far they've come.
If you can't beat 'em, marketing blitz!!!!!
Samsung... sports the lowest advertising spend-to-brand value ratio... approximately $149 million in advertising for every $1 million in brand value. Apple, in contrast, spent just $10 million on ads for every $1 million in brand value.
Excuse me, but wouldn't that make Samsung's the highest spend-to-brand value ratio, rather than the lowest?
Everyone knows Apple is just a marketing company. /s
Doooooooooooomed!™
Ireland? Lichtenstein? British Virgin Islands?Maybe.
Cupertino, not so much...
WTF google's doing there?!!!!
Other than coming up with freaking ideas to fool people to CLICK, what else they're capable of doing to help / serve our world?!!!
Apple claims 'world's most valuable brand' crown for 3rd consecutive year
One of the few things Samsung cannot copy.
Do these things "help/serve our world'? Are you aware of companies doing more?
http://google.org/personfinder/global/home.html
http://articles.latimes.com/2013/sep/18/business/la-fi-google-aging-20130919
http://google-africa.blogspot.com/2013/10/joining-forces-to-advocate-for-more.html
http://esciencenews.com/articles/2012/05/18/google.goes.cancer.researchers.use.search.engine.algorithm.find.cancer.biomarkers
http://blog.hubspot.com/marketing/google-nonprofits-collect-donations-nj
http://www.google.com/earth/outreach/index.html
http://research.google.com/university/
https://www.googlesciencefair.com/en/2013/
http://www.google.com/edu/organizations/tools-for-districts.html
http://www.google.com/edu/students/the-generation-google-scholarship/
http://www.google.com/green/energy/investments/
http://www.google.com/green/efficiency/
http://www.google.com/giving/
http://www.intomobile.com/2013/10/30/google-donates-17000-nexus-tabs-hurricane-sandy-victims/
Of course. Apple is iconic, and serves as the guiding light for the industry.
Ireland? Lichtenstein? British Virgin Islands?Maybe.
Cupertino, not so much...
I doubt they are Ireland's biggest tax payer. The story is factually true (that Apple pays more in taxes to the city of Cupertino than anyone else), but it's completely irrelevant every other part of the story or even that sentence. I think the guys are AI are just running out of "interesting" ways to refer to our favorite fruit company, and they are getting a bit punchy as a result.
Apple is joined by fellow technology giants Microsoft, IBM, Google, Intel, and Samsung in the top ten of the once-yearly Forbes rankings, with non-tech brands McDonald's, General Electric, and Louis Vuitton rounding out the group.
General Electric has some pretty advanced technology for a non-tech company, you know, like jet engines, avionics, medical imaging, critical power infrastructure, factory automation equipment and toasters. They probably even have more software than Apple. They are a way more advanced technology company than ANY of the so-called tech companies mentioned.
The "most valuable brand" comparison isn't a measure of how sanctimonious a company can appear. It's purely an economic comparison.
You're correct, it is not. The post was a response to Disturbia's question:
"WTF google's doing there?!!!! Other than coming up with freaking ideas to fool people to CLICK, what else they're capable of doing to help / serve our world?!!!'
He appeared unaware of anything about Google beyond ads.