Tim Cook admits iPhone 5c share lower than expected, says demand was 'different than we thought'

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  • Reply 61 of 187
    sennensennen Posts: 1,463member
    Quote:

    Originally Posted by Sporlo View Post



    Touch ID did not excite me. It's more tedious to use than a passcode.

     

    Not at all. I still love that I can just hold my thumb on the button for a fraction of a second and the phone launches to the home screen. It's a great feature.

  • Reply 62 of 187

    I love the 5C.  I think the feel of the plastic they used is nicer than the metal.  I think the major reason, as Tim Cook says, was that the 5S drew customers away from the 5C with the Touch id and the 64 bit processor.

  • Reply 63 of 187
    blackbookblackbook Posts: 1,361member
    The 5C is probably not going anywhere.

    It'll be free next year and Apple will probably launch 2 new models. A new mid tier model and a new high end model.

    The biggest differentiator will be screen-size but both new models will carry a new unique design, and both will have Touch ID.
  • Reply 64 of 187
    hillstoneshillstones Posts: 1,490member
    Quote:

    Originally Posted by gimarbazat View Post



    they should've known better. plastic android phones have been around for some time. The original iPhone 5 would have sold better than this infantile plastic colored device called iPhone 5c.

    Have you ever heard of the iPhone 3G and 3GS?  Those sold like crazy and they were made with plastic, and came in two colors.

  • Reply 65 of 187
    macxpressmacxpress Posts: 4,580member
    Quote:
    Originally Posted by jamesmcd View Post

     

    That's 'caus it's too expensive... why buy the 5C when you can pay a little more to get the 5S?


     

    Because its more than just a little more. 

     

    I love my iPhone 5C. Its everything I need, and nothing I don't. I still think it fills a hole in Apple's phone lineup and selling the iPhone 5 would have confused customers as the phones look nearly exactly alike. Apple needs a phone like this IMO. Its not necessarily a cheap phone, but its a cheap(er) phone that I think many still purchased. 

     

    Instead of bashing the iPhone 5C and saying how much of a mistake it was, I think it would be more useful to stop and think if the 5C wasn't there, what would people have purchased. Don't just assume it would be an iPhone 5S. Perhaps, it would have been better if they would have not offered the iPhone 4S at all. Maybe even lower the price of the 5C to $79 on contract and drop the 4S.

  • Reply 66 of 187
    welshdogwelshdog Posts: 1,617member

    All previous posts stating what Apple and Tim Cook thinks, wants, does, believes, did or will do = Pure speculation.

  • Reply 67 of 187
    hillstoneshillstones Posts: 1,490member

    The rumor sites, like this one, tried to claim the C stood for Cheap.  When it stood for Color, all the little fanbois got upset.  Boo-hoo.  Don't believe the half-ass stories on sites like this one and you won't be upset.

  • Reply 68 of 187
    Quote:

    Originally Posted by blackbook View Post



    The 5C is probably not going anywhere.



    It'll be free next year and Apple will probably launch 2 new models. A new mid tier model and a new high end model.



    The biggest differentiator will be screen-size but both new models will carry a new unique design, and both will have Touch ID.

     

    I wondered about this when the 5c was introduced. From the beginning I thought it wouldn't live up to Apple's expectations, which made me wonder what Apple would do in 2014 to fill in the middle spot.



    It seemed to be a big risk for Apple, if for no other reason than having to come up with 2 completely new untried designs to fill top and middle. so then Apple is left with a phone that didn't live up to its expectations at the bottom (and maybe it isn't even about price), and 2 untried phones at the top.

     

    I didn't like the strategy in September... and I don't like it now.

  • Reply 69 of 187
    Tim Cook has no clue. The reason no one wanted the 5C is it was the same old 5 in a crap plastic case. Nothing to do with fingerprints.
  • Reply 70 of 187
    Originally Posted by indiekiduk View Post

    Tim Cook has no clue.

     

    The CEO of Apple has no clue! <img class=" src="http://forums-files.appleinsider.com/images/smilies//lol.gif" /> 

     

    The reason no one wanted the 5C is it was the same old 5 in a crap plastic case.


     

    If someone threw you into a tub of mercury, would you float or sink? Are you above or below 13.534 g/cm3?

  • Reply 71 of 187
    blackbookblackbook Posts: 1,361member
    I wondered about this when the 5c was introduced. From the beginning I thought it wouldn't live up to Apple's expectations, which made me wonder what Apple would do in 2014 to fill in the middle spot.


    It seemed to be a big risk for Apple, if for no other reason than having to come up with 2 completely new untried designs to fill top and middle. so then Apple is left with a phone that didn't live up to its expectations at the bottom (and maybe it isn't even about price), and 2 untried phones at the top.

    I didn't like the strategy in September... and I don't like it now.

    Well I see no other alternative for this fall.

    There's no way the 4S hangs around another year and there's no way Apple builds a new $0 model from scratch.

    That leaves the 5C (the 5S will likely be retired for good) as the free model meaning Apple has to create a new mid-tier and high end.

    If the next iPhones are liquid metal than production should be far easier than it was for the 5S. With that being the case Apple could probably feasibly make an all new liquid metal phone with a 4 inch screen for $99/$549 containing the 5S internals of course.

    The new flagship phone will be similar but have an all new 5 inch screen and an A8 processor.

    Not the worst solution for Apple.
  • Reply 72 of 187
    gwmacgwmac Posts: 1,795member
    Quote:

    Originally Posted by Tallest Skil View Post

     

     

    No, sorry, they weren’t talking about gaudiness. Grow up.

     


     

    Of all the people on this forum you are the least qualified to ever tell anyone to grow up. How many thousands of posts have you written about a product you have never bought and have no intention of buying anytime soon. Notice I said bought and not won from a radio station that was probably never even activated as a phone. 

  • Reply 73 of 187
    rogifanrogifan Posts: 10,669member
    dasanman69 wrote: »
    But it was made out of cheap plastic.
    According to who? The 5C got good reviews from all the tech sites. Engadget said it was the best feeling plastic phone they ever reviewed. The Verge said Samsung and LG should take note that the 5C is how you do plastic. The 5C is nor cheap plastic.
  • Reply 74 of 187
    Quote:
    Originally Posted by indiekiduk View Post



    Tim Cook has no clue. The reason no one wanted the 5C is it was the same old 5 in a crap plastic case. Nothing to do with fingerprints.

     

    No matter how many times this meme is repeated it's never going to become true. 

     

    "No one wanted the 5C" yet they still sold 10-15 million of them (and that's last quarter alone, on top of the 2-3 million sold the previous quarter).   I wonder what Jedi mind trick they pulled to achieve that.   It took 2 months for Apple to sell just one million of the original iPhone!  It may have not been as much as expected, but ~15 million of a newly introduced model in a little over 3 months is nothing short of spectacular numbers regardless.  Samsung was boasting about selling 20 million S4s in 2 months, and that was their flagship product!

  • Reply 75 of 187
    hill60hill60 Posts: 6,989member
    sporlo wrote: »
    Touch ID did not excite me. It's more tedious to use than a passcode.

    Passcode?

    I use a full strength password complete with capitals, symbols and numbers, which touch ID makes easy.

    Before I used nothing.
  • Reply 76 of 187
    This failure is a surprise to no one but Cook. Take an existing product, slap it in a cheap colored shell and make believe that it is going to sell like crazy.

    I remember the launch and Ive's film. If anyone has a chance to watch this again, you will notice how utterly humiliating it must have been for Ive. Other than saying that it came in colors and had an optional colored back sleeve with hole in it, there was nothing much other than to recite last year's specs. He had so little to say that he actually had to speak at half speed. It must have been enormously embarrassing for him.

    Cook is not a product guy. He's a bean counter. Apple needs a CEO who can develop amazing ideas and set a fire under his or her people to bring them to life. Cook is CEO because Jobs couldn't find anyone better.
  • Reply 77 of 187
    Originally Posted by gwmac View Post

    [post]


     

    Yep. No one can ever talk about anything unless they own it. That’s sure correct.

  • Reply 78 of 187
    Quote:

    Originally Posted by macxpress View Post

     

     

    I love my iPhone 5C. Its everything I need, and nothing I don't. I still think it fills a hole in Apple's phone lineup and selling the iPhone 5 would have confused customers as the phones look nearly exactly alike. 


    Like the iPhone 4 confused customers when the 4s came out?

  • Reply 79 of 187
    john.bjohn.b Posts: 2,716member
    Quote:

    Originally Posted by AppleInsider View Post



    When asked why the iPhone 5c represented a smaller mix of total handset sales than Apple expected, Cook said he believes customers were simply drawn to the flagship iPhone 5s.



    "I think the 5s, people are really intrigued with Touch ID," Cook said. "It's a major feature that has excited people. And I think that associated with the other things that are unique to the 5s, got the 5s to have a significant amount more attention and a higher mix of sales.""People are really intrigued with Touch ID" - Apple CEO Tim Cook on why the iPhone 5s has proven more popular than the 5c.

     

    Imagine how intrigued they'd be with Touch ID on the iPad.  Now imagine user profiles on the iPad, with Touch ID to identify user profiles.  Do that and nobody will care about the 5c.

  • Reply 80 of 187
    tundraboytundraboy Posts: 1,586member
    asdasd wrote: »
    Nonsense. Smart phones are subject to price elasticity like anything else. The cheaper you go the more you sell. The plastic phone didn't sell because most people can afford $100 extra for a better looking phone. However if the cheaper one costs $200 less then you're cooking. Bad price management.

    You're a little confused. Optimal pricing is not about selling more units or generating more revenue, it's about maximizing profit, or long term profitability if you wish. You're saying that if Apple had priced the 5c lower then 5c sales would have taken off. But what does that do to 5s sales? And over all profitability? We don't know, so we don't have any basis for judging if bad price management really occurred.
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