Tim Cook admits iPhone 5c share lower than expected, says demand was 'different than we thought'

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  • Reply 161 of 187
    dasanman69dasanman69 Posts: 13,002member
    And I’ve long been convinced (because you said so yourself) that you’re a troll. Shut up.

    Only you would take a compliment as a insult. It was meant to be a admiration of your vocabulary.
  • Reply 162 of 187
    sporlosporlo Posts: 143member
    saarek wrote: »
    I take it you don't own a 5s then? Seriously just pushing the home button & having your phone unlock is far easier (& quicker) than turning on the screen & entering your pass code.
    I used Touch ID for several days, but Apple doesn't allow you to set a minimum time before your print is required. So I went back to a passcode. It's not even for serious security, just a deterrent for lazy curiosities. I also appreciate that I can use all 10 fingers to type my passcode or my knuckles if I have food on my hands.
  • Reply 163 of 187
    Originally Posted by dasanman69 View Post

    Only you would take a compliment as a insult. It was meant to be a admiration of your vocabulary.

     

    Sounds more like an insult, but maybe I just have unrealistic expectations of modern education. Zero reason for kids to be taught Latin, but they could at least know 30,000 words by graduation time.

  • Reply 164 of 187
    Quote:

    Originally Posted by Tallest Skil View Post

     

     

    Sounds more like an insult, but maybe I just have unrealistic expectations of modern education. Zero reason for kids to be taught Latin, but they could at least know 30,000 words by graduation time.


     

    LOL  U r kidding rite

  • Reply 165 of 187
    Originally Posted by island hermit View Post

    LOL  U r kidding rite


     

    Oh, gosh. <img class=" src="http://forums-files.appleinsider.com/images/smilies//lol.gif" />

  • Reply 166 of 187
    drwamdrwam Posts: 38member
    The 5c was designed to expand the appeal of the iPhone line. It failed. Because there were very few new features added to the 5s, I think Apple was worried that a 5c priced $450 would tempt too many to buy it in preference to the 5s, lowering margins without expanding sales enough. So they used a disappointingly high price to protect the 5s.
    What Apple needs to do is to make the features and performance of the top end phone so superior, that they can price the holdover phone more aggressively. The opportunity is now for a much improved flagship iPhone with a modestly larger screen and way more pixels. Buyers might be tempted to buy the holdover iPhone for $499 or $450, but the improved screen would be too compelling for too many to stray. However, with elasticity of demand, there would now be a lot of new customers interested in a significantly cheaper iPhone.
    By the way, I never liked those colors.
  • Reply 167 of 187
    jfc1138jfc1138 Posts: 3,090member
    Quote:

    Originally Posted by Sporlo View Post





    I used Touch ID for several days, but Apple doesn't allow you to set a minimum time before your print is required. So I went back to a passcode. It's not even for serious security, just a deterrent for lazy curiosities. I also appreciate that I can use all 10 fingers to type my passcode or my knuckles if I have food on my hands.

    Of course you can set the time interval.

  • Reply 168 of 187
    jfc1138jfc1138 Posts: 3,090member
    Quote:

    Originally Posted by drwam View Post



    The 5c was designed to expand the appeal of the iPhone line......

    No, it was to provide a second tier phone, as has become the offering structure, that was compatible with China Mobile's network, which the 5 isn't.

  • Reply 169 of 187
    Quote:

    Originally Posted by icoco3 View Post

     

     

    You mean like the $49 my son paid and got a $75 Walmart card on Black Friday??  Or the $49 I paid for my mothers and got a $49 Target card just before Christmas??


    Not sure what to take away from your comment...not enough info.

    I'm NOT saying Apple should enter the cheap POS category.

    I mentioned Apple should drop 5c price BY $50 (not to $50). 

  • Reply 170 of 187
    Quote:
    Originally Posted by drewys808 View Post

     

    Not sure what to take away from your comment...not enough info.

    I'm NOT saying Apple should enter the cheap POS category.

    I mentioned Apple should drop 5c price BY $50 (not to $50). 


     

    the "discount" you suggested is contained in those gift cards he's talking about.

     

    because of the gift cards, he essentially "saved" $50.... see how that works? Effectively the same as a $50 price drop.

     

    The end result in some cases was that you paid $50 for a phone on contract (e.g. a 16GB iPhone 5c), and then got a $50 gift card, essentially reducing the out of pocket cost to zero.

  • Reply 171 of 187
    sporlosporlo Posts: 143member
    jfc1138 wrote: »
    Of course you can set the time interval.
    If you can, then it was added in a software update that I did not have while using it.
  • Reply 172 of 187
    Quote:
    Originally Posted by Sporlo View Post





    If you can, then it was added in a software update that I did not have while using it.

     

    So you're saying you bailed on iOS 7.0? The first release version?

     

    Yes, there were some early issues, but they made four rapid point updates soon after release that addressed pretty much all the issues, and some additional feature adjustment/additions.

     

    I'm not sure if that feature was missing from the original release though. I recall setting mine to require Touch ID (I think it defaulted to 2 minutes) from the first time I set it up, but I was using 7.0.3 at the time.

     

    Sounds like you were a little too impatient...  oh well, your loss! I'm loving mine... ;)

  • Reply 173 of 187
    inkling wrote: »
    Apple should hire me as a consultant or at least for a focus group. I warned from the start that the 5c would bomb with everyone except perhaps young teen girls of the Hello Kitty sort. It simply wasn't that appealing.

    I doubt its failure had much to do with TouchID. Most people I know leave their phone unlocked. For those for whom appearance matters, the 5c was ho-hum, no different from dozens of other smartphones. For those who want power and features, the 5s was twice the phone for only about $100 more. Over a two-year lifespan, the difference in cost was mere pennies a day.

    If Tim Cook had asked me, I'd have suggesting keeping the iPhone 5's marvelous appearance, but tweaking the inside so it could be made and sell for significantly less than a 5s. But even that is a poor move. Remember, the real cost of any iPhone is that cellular contract. With cellular subsidies, there's simply not enough price cutting in the price available to matter.


    Apple has missed the boat on diversifying its product line. It should look more closely at what its customers do and match their needs.

    1. Buying battery extenders. Make a EL (for Extended Live) version of the iPhone (and MBA) that trades being a bit thicker for twice the battery life. Make that battery easily to replace when it begins to fade too.

    2. Buying protector cases. Make a Sport model that's drop-proof to about 12 feet and waterproof to say 30 feet. You might even design it to meet military specs like amateur radio, marine, and commercial handheld radios are now made. There are a lot of outdoor-active people who'd love such a phone and pay extra for it.

    Note that both those suggestions are for iPhones that Apple could sell for more money. Apple can diversify without joining a race to the bottom.

    --Michael W. Perry, Inkling Books, Auburn, AL

    I'm glad Tim Cook didn't ask you.
  • Reply 174 of 187
    dasanman69 wrote: »
    According to many here that ridiculed the other manufacturers for still using 'cheap' plastic. Personally I don't have a problem with it and I much prefer the feel of plastic in my hand than hard metal edges.

    Yeah, I prefer the rounded plastic to the metal edges too; it's much more comfortable in the hand.
  • Reply 175 of 187
    inteliusq wrote: »
    Tim Cook was correct in his assessment that the iPhone 5S was the iPhone 5C's main competitor.

    The $100 price difference between the 5S and the 5C was insufficient to drive sales of the 5C; and Tim Cook also made the mistake of going against Apple's formula, by offering two iPhone models instead of 1.

    The iPhone 5S should have been the only iPhone offered.

    The iPhone 5C should have been introduced when the iPhone 5 became the 3rd tier phone (if and when a larger screened iPhone 6 came out) - when the iPhone 5 would have taken the place of the iPhone 4S and dropped in price as its costs would have dropped.

    In regards to the iPhone 5C, it should have been offered with a white front face instead of black. It would have sold more.

    EDIT:

    As some have also mentioned about the colors, the iPhone 5C should have been offered in strong primary colors instead of pastels; because primary colors would appeal to both male and female.

    We'll probably never know, but I think that Apple chose the pastel colours specifically to appeal to female customers, as they felt that the 5C would be better targeted at them.
  • Reply 176 of 187
    k2kw wrote: »
    Apple should have already released a bigger iPhone at this point, unfortunately they were wasting time on developing this pos plastic phone.   Sir Ive has laid a very big egg.   Apple is even falling falling behind Samsung on watch development,

    For the rest of the product year, Apple should just drop the 4S and sell the 5c for $100 less to see if their playschool phone starts selling.   At that price it would be a good value (even if not as appealing or innovative as the Moto X with the MotoMaker).   They should have 3 phones in their line up now (4inch 5s, 4inch 5c at $200 less, and 5.6 inch 5x at $100 more starting at 32 GB) 

     Apple still hasn't released a bug free iOS 7.xx.  The  board desperately needs to bring Forestal back before Google or Microsoft hires him.

    Thank goodness that Apple can now read your wise words and rescue themselves from oblivion in the nick of time.
  • Reply 177 of 187
    hill60hill60 Posts: 6,992member
    Quote:

    Originally Posted by Benjamin Frost View Post





    Yeah, I prefer the rounded plastic to the metal edges too; it's much more comfortable in the hand.

     

    I prefer the premium feel of Apple's leather case on a 5s.

  • Reply 178 of 187
    hill60 wrote: »
    I prefer the premium feel of Apple's leather case on a 5s.

    Oh, absolutely: if I was due a 5s, that is what I would have done. If the 6 is a similar design, that's what I will do.
  • Reply 179 of 187
    Quote:
    Originally Posted by hill60 View Post

     

     

    I prefer the premium feel of Apple's leather case on a 5s.


    I picked up the product(red) leather case for the silver/white 5s, and it's pretty sharp. Also feels real nice.

     

    It probably won't stay new-looking for very long though. I already see the clear effect of use on it a couple of months in. mostly subtle discoloration around the edges. It doesn't look bad, just that "used/worn leather" look just starting to settle in. It might actually look pretty cool once it's fully broken in... we'll see!

     

    As for the feel of it, that's certainly hard to beat. The perfect balance of soft grip and warm, tactile feel... worth the few extra $ for sure, imo...

     

    One thing that's very different from my previous InCase hard slider case, this one is NOT a "back pocket case". I can tell that would wear it out quickly, and the phone can pop ever so slightly out of the case just from walking...

     

    I still give the case a solid 4.5 stars though... ;)

  • Reply 180 of 187
    sporlosporlo Posts: 143member
    Quote:

    Originally Posted by tribalogical View Post

     

     

    So you're saying you bailed on iOS 7.0? The first release version?

     

    Yes, there were some early issues, but they made four rapid point updates soon after release that addressed pretty much all the issues, and some additional feature adjustment/additions.

     

    I'm not sure if that feature was missing from the original release though. I recall setting mine to require Touch ID (I think it defaulted to 2 minutes) from the first time I set it up, but I was using 7.0.3 at the time.

     

    Sounds like you were a little too impatient...  oh well, your loss! I'm loving mine... ;)


    I just went back and added a finger again and turned on Touch ID. Once again, the Require Passcode setting changed from a list of times to a single option: Immediately. Remember, this is not "Auto-Lock", it's the time-spent-locked before the passcode (or finger scan) is required to unlock the phone. Unlock the phone before that time period and no passcode is required. With Touch ID enabled, you MUST scan your finger EVERY TIME YOU UNLOCK, even if the phone is locked for 1 second...

     

    (I am on 7.0.4)

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