Apple print ad touts environmental responsibility, pokes fun at Samsung [u]
Apple gave its legal adversaries a bit of a ribbing on Tuesday as the company took out a full-page ad in UK newspapers saying, "There are some ideas we want every company to copy," alluding to Apple's environmental awareness [updated with a high-quality image].
The tongue-in-cheek jab, spotted by AppleInsider reader Janak, is likely in reference to Apple's ongoing court battle with Samsung. Apple is suing the Korean company over alleged patent infringement in multiple jurisdictions including California, where a second jury trial is currently underway.
The ad's text is overlaid atop a picture showing off Apple's gigantic solar array -- the largest end user-owned facility in the U.S. -- that powers its data center in Maiden, N.C. At the bottom of the page is a URL directing readers to Apple UK's environmental responsibility webpage.
Update:
Apple's ad comes on the heels of a public push touting the company's environmental initiatives. On Monday, the company launched its "Better" campaign with a short video in which CEO Tim Cook named various Apple initiatives created to foster environmentally sound business practices.
Tuesday's ad rolls out alongside a redesigned environmental responsibility mini-site that educates visitors about Apple's green initiatives like hardware recycling and the use of renewable energy at data centers, corporate buildings and retail stores.
In addition, Apple Stores received special treatment for Earth Day as outlets around the world changed the color of the Apple logo's leaf to green. The modified trademark was also found on retail store employees, who donned green t-shirts and special ID cards to commemorate the event.
The tongue-in-cheek jab, spotted by AppleInsider reader Janak, is likely in reference to Apple's ongoing court battle with Samsung. Apple is suing the Korean company over alleged patent infringement in multiple jurisdictions including California, where a second jury trial is currently underway.
The ad's text is overlaid atop a picture showing off Apple's gigantic solar array -- the largest end user-owned facility in the U.S. -- that powers its data center in Maiden, N.C. At the bottom of the page is a URL directing readers to Apple UK's environmental responsibility webpage.
Update:
Apple's ad comes on the heels of a public push touting the company's environmental initiatives. On Monday, the company launched its "Better" campaign with a short video in which CEO Tim Cook named various Apple initiatives created to foster environmentally sound business practices.
Tuesday's ad rolls out alongside a redesigned environmental responsibility mini-site that educates visitors about Apple's green initiatives like hardware recycling and the use of renewable energy at data centers, corporate buildings and retail stores.
In addition, Apple Stores received special treatment for Earth Day as outlets around the world changed the color of the Apple logo's leaf to green. The modified trademark was also found on retail store employees, who donned green t-shirts and special ID cards to commemorate the event.
Comments
Really?
Then stop selling all-in-one Macs (a waste of displays!!!).
LOL, That's a good one. A positive AD.
It certainly of better taste than the competitor's negative Ads.
Keep 'em coming.
Brilliant !
That was the word i was looking for
Makes complete sense when Google started building data centers this type of green technology was rare. Apple might have 5% of the data centers capacity Google does. The fact that Google has gotten its massive data centers to 34% over the last few years is amazing. Where as apple just started building data centers a few years back with green energy in mind. 78% seems Meh.
I like the message. Their agency probably had a difficult time figuring out something workable for the layout
"We want to leave the world better than we found it".
Really?
Then stop selling all-in-one Macs (a waste of displays!!!).
Sorry but this is just stupid. You need a display don't you?
Really?
Then stop selling all-in-one Macs (a waste of displays!!!).
How about you just stop buying Apple products and leave us all alone? You will never, ever, at any point in the future, get an xMac.
Makes complete sense when Google started building data centers this type of green technology was rare. Apple might have 5% of the data centers capacity Google does. The fact that Google has gotten its massive data centers to 34% over the last few years is amazing. Where as apple just started building data centers a few years back with green energy in mind. 78% seems Meh.
Going farther, I would bet that if you took Google's 34% compared to Apple's 78%, Google would still be in the lead by actual volume.
No; Apple is far ahead of Google in clean energy.
I'm sure the earth day crowd is anti paper.
Wow. An earth day troll.
Only complaint so far is you.
Going farther, I would bet that if you took Google's 34% compared to Apple's 78%, Google would still be in the lead by actual volume.
And by that rationale, Google are also in the lead in terms of the volume of non eco-friendly power sources and the amount of greenhouse gas emissions, deadly toxins and other poisons they're pumping into the environment. Way to go.
"We want to leave the world better than we found it".
Really?
Then stop selling all-in-one Macs (a waste of displays!!!).
You don't understand what you are complaining about. If and when you don't want to use it as a computer, you can still use it as a display.
Apple will probably leave the world in better shape than you. But we can test the proposition. Dig a hole. Lie down in it. Cover your self up. Decompose. No rush. We'll wait.
Google reportedly became "carbon neutral" in 2007.
Google maintains at least a couple of dozen data centers and perhaps more with quite a few spread around the world in locations that perhaps have no access to "green energy". But kudos to Apple for keeping it in mind as they build new centers.
http://www.datacenterknowledge.com/archives/2012/05/15/google-data-center-faq/