Study: iPhone users fly in planes and drink wine, Android users prefer the bus and beer
A report comparing and contrasting iPhone and Android user demographics reveals a few interesting tidbits about owners of devices running the two rival smartphone platforms.
Battery Ventures via Re/Code
According to research from venture capital firm Battery Ventures, there is some merit to the idea that iPhones are used by a white collar crowd, while Android favors the blue collar set. Or at least that's what the study's creator Jonathan Sills found in certain circumstances, reports Re/Code
The study was conducted to better understand smartphone user demographics, information that is invaluable to targeted marketing. By knowing what kind of person is using a particular hardware platform, advertisers can more effectively sink resources into curated ads.
"You would think iPhone users are all pinot-drinking yoga enthusiasts," Sills said of the stereotype assigned to Apple product users. His findings support the convention, but only to a certain degree.
Extracting information from a set of survey questions, iPhone users are more likely to have flown in an airplane in the past year, drink wine and have investments in the stock market. Android users, on the other hand, take public transportation, prefer beer, consider themselves religious and have eaten at McDonalds within the last month.
Metrics that were found to be somewhat equally represented between the two groups include owning a firearm, watching Fox News and owning a house.
Sills points out, however, that the apparent differences becoming less distinct when factoring in adjustments for income. Despite what some in the tech community have to say about iPhone and Android "fanboys," it seems most users may not be so different after all.
Battery Ventures via Re/Code
According to research from venture capital firm Battery Ventures, there is some merit to the idea that iPhones are used by a white collar crowd, while Android favors the blue collar set. Or at least that's what the study's creator Jonathan Sills found in certain circumstances, reports Re/Code
The study was conducted to better understand smartphone user demographics, information that is invaluable to targeted marketing. By knowing what kind of person is using a particular hardware platform, advertisers can more effectively sink resources into curated ads.
"You would think iPhone users are all pinot-drinking yoga enthusiasts," Sills said of the stereotype assigned to Apple product users. His findings support the convention, but only to a certain degree.
Extracting information from a set of survey questions, iPhone users are more likely to have flown in an airplane in the past year, drink wine and have investments in the stock market. Android users, on the other hand, take public transportation, prefer beer, consider themselves religious and have eaten at McDonalds within the last month.
Metrics that were found to be somewhat equally represented between the two groups include owning a firearm, watching Fox News and owning a house.
Sills points out, however, that the apparent differences becoming less distinct when factoring in adjustments for income. Despite what some in the tech community have to say about iPhone and Android "fanboys," it seems most users may not be so different after all.
Comments
...well glad this article cleared that up for me.
My first thought upon reading the title was, "[@]Apple ][[/@] is going to love this."
I'm just impressed that, according to the headline, Android users fly in busses.
Since day one, I have always been claiming that the main reason why so many Android phones are being sold is because there is an overabundance of poverty stricken people on the planet. This also factors into why Android phones and tablets are so poorly represented on all web metric stats.
I'm not surprised by this study's findings at all. The last time that I took a flight, I saw iPads in all directions, and I don't even think that I saw a single non-Apple tablet being used. If I were taking the bus to visit a penitentiary, I'd imagine that I'd see a lot more Android devices being used.
Another factor to consider is the market share of Android vs iOS in certain countries and regions. It seems to me that some of the countries with the highest percentage of Android users are also the countries that are hurting economically.
I hold low opinions of Android and Android users, and I will continue to do so, especially when all reports and studies that get released only reinforces what I already know and what I have been claiming for ages.
Another reason to doubt the Beats story.
This just bolsters what I have been saying for years. People who can't afford good stuff, buy Android phones. Then, to try and make themselves feel better they try and convince everyone else that Android phones are the best and they'd buy an Android even if they could afford an iPhone.
I don't think it is as much not being able to afford good things as it is not valuing good things. Some people spend just as much on an Android phone as they would an iPhone because they were wooed by a specific feature or two. Others think a phone is a phone and buy whatever is on sale.
I prefer beer so I am lying low. Then again I drink it on airplanes so am I ok again?
Don't under estimate the Apple haters from the PC era, they have no Microsoft in Mobile (ok, 1% ROFL) so many turn to anything but Apple. I bet many really wish they could recant these days. LOL
I know that's a favorite Apple ][ line but as I have told him, you should check out the parking lot outside the Super Wal-Mart in my neck of the woods. Top of the line cars everywhere. It must depend if you live in a crappy area or not I guess.
Haha brilliant.
To what are you commenting / replying?