Google focuses on fashion with new Glass frames from designer Diane von Furstenberg
Fashion-conscious early adopters of Google's Glass hardware now have more stylish options for sporting the augmented reality headgear, as a series of frames designed in collaboration with fashion legend Diane von Furstenberg have been released by the search giant.
The collection consists of a single frame design offered in five different colors with a matched, detachable sunglass shade. Consumers can choose between shiny ink (charcoal frame with black shade), shiny lagoon (teal frame with blue shade), shiny elderberry (plum frame with bronze shade), matte java (brown frame with rose shade), and matte ice (white frame with green shade) sets.
Each of the $1,800 combinations -- shipping now from online fashion retailer Net-A-Porter and directly from Google --?is compatible with prescription eyeglass lenses and comes with a Google Glass module. Orders come with a five to seven day lead time.
The collaboration between Google and von Furstenberg is the Mountain View, Calif.-based company's first joint venture with a noted fashion brand and many believe the wrap dress icon's involvement is designed to bring a sense of "fashion street cred" to the bulky eyewear. Google has struck a similar partnership with fashion watch makers Fossil for its Android Wear smart watch platform.
Apple is thought to be considering fashion moves of its own for the highly anticipated -- though still unannounced -- "iWatch," with the iPhone maker bringing some high-powered fashion talent in-house in recent months.
Last summer, Apple hired Paul Deneve, formerly CEO of French fashion powerhouse YSL, as a "special advisor" to Apple chief Tim Cook. Then, in October, Burberry CEO Angela Ahrendts famously jumped ship to take the reins of Apple's massively profitable retail empire as a senior vice president.
The collection consists of a single frame design offered in five different colors with a matched, detachable sunglass shade. Consumers can choose between shiny ink (charcoal frame with black shade), shiny lagoon (teal frame with blue shade), shiny elderberry (plum frame with bronze shade), matte java (brown frame with rose shade), and matte ice (white frame with green shade) sets.
Each of the $1,800 combinations -- shipping now from online fashion retailer Net-A-Porter and directly from Google --?is compatible with prescription eyeglass lenses and comes with a Google Glass module. Orders come with a five to seven day lead time.
The collaboration between Google and von Furstenberg is the Mountain View, Calif.-based company's first joint venture with a noted fashion brand and many believe the wrap dress icon's involvement is designed to bring a sense of "fashion street cred" to the bulky eyewear. Google has struck a similar partnership with fashion watch makers Fossil for its Android Wear smart watch platform.
Apple is thought to be considering fashion moves of its own for the highly anticipated -- though still unannounced -- "iWatch," with the iPhone maker bringing some high-powered fashion talent in-house in recent months.
Last summer, Apple hired Paul Deneve, formerly CEO of French fashion powerhouse YSL, as a "special advisor" to Apple chief Tim Cook. Then, in October, Burberry CEO Angela Ahrendts famously jumped ship to take the reins of Apple's massively profitable retail empire as a senior vice president.
Comments
I had her luggage back in the 80s.
Well are lest people may feel they look good and others may not notice that your eyes are crossed.
I said it before, Geek and Fashionista go together like oil and water.
This just proves Google has no clue what they are doing, 10 yrs from now analysis will be saying that Google jumped the shark with this whole google glasses along with Android.
Honestly, most designers in the world tend to be their own person and can not be bough, well it looks like Diane von Furstenberg was bought by google. She can not believe that google glass are a fashion statement.
When you tell them the frames cost $1800, you will get laughed at harder.
How many of these will they sell? The +/- is 6.
You guys shouldn't be so quick to judge.
Always remember that everyone laughed at Vista when it first came out.
Oh... wait...
But it's "fashion glue".
OK, if I ever buy a thoroughbred that I race in the Kentucky Derby that's sooo going to be its name.
What is this Google Insider?
No; Apple Insider.
LMAO - Technology is just so great!!
Oh Google; your hole is not getting any smaller.
Ugh. She is annoying. I guess they look a bit better than the original version. No desire to wear those things around though. It will be interesting to see how adoption goes outside of use on the job.
Quote:
10 yrs from now analysis will be saying that Google jumped the shark with this whole google glasses along with Android.
Android is jumping the shark? Isn't it supposedly a complete copy of iOS? Regardless, after 6.5 years, I think we're a bit beyond a fad.
Nonsensical product in search of a problem to solve. Changing its appearance will amount to a hill of beans.