Apple's Phil Schiller challenges CEO Tim Cook in 'ice bucket challenge' to raise money for ALS resea
Apple marketing chief Phil Schiller this week joined in on the popular "ice bucket challenge," which helps to raise money for the ALS Association, and even challenged CEO Tim Cook and a celebrity friend to get in on the act.
Schiller, photographed on a California beach and wearing a shirt representing his alma mater of Boston College, took to Twitter to show his participation in the fundraiser for the condition also known as Lou Gehrig's disease. A trio of pictures show Schiller completely dry, then emptying a bucket over his head, before the final shot shows the Apple executive smiling and soaked.
As is part of the practice, Schiller then challenged others to participate, including his wife Kim. Also among those he tagged were his boss, Apple Chief Executive Tim Cook, as well as actor and fellow BC graduate Chris O'Donnell, who stars on the popular CBS drama "NCIS: Los Angeles."
Since the challenge began on July 29, the ALS Association and its 38 chapters have received $4 million in donations. That compares to just $1.12 million during the same period last year.
"We have never seen anything like this in the history of the disease," said Barbara Newhouse, President and CEO of The ALS Association. "We couldn't be more thrilled with the level of compassion, generosity and sense of humor that people are exhibiting as they take part in this impactful viral initiative."
People who have been challenged have 24 hours to respond by pouring a bucket of ice water on their head, or making a donation to fight ALS --?or both. With Schiller's challenge issued Wednesday evening, Cook has until 7:57 p.m. Pacific to respond.
The craze actually began with yet another Boston College graduate: Peter Frates, a former Eagles baseball star who suffers from ALS. Along with Cook and O'Donnell, Frates was also tagged in Schiller's Twitter post.
Those looking to help in the fight against ALS can make a donation to the ALS Association via its official website.
Schiller, photographed on a California beach and wearing a shirt representing his alma mater of Boston College, took to Twitter to show his participation in the fundraiser for the condition also known as Lou Gehrig's disease. A trio of pictures show Schiller completely dry, then emptying a bucket over his head, before the final shot shows the Apple executive smiling and soaked.
As is part of the practice, Schiller then challenged others to participate, including his wife Kim. Also among those he tagged were his boss, Apple Chief Executive Tim Cook, as well as actor and fellow BC graduate Chris O'Donnell, who stars on the popular CBS drama "NCIS: Los Angeles."
Since the challenge began on July 29, the ALS Association and its 38 chapters have received $4 million in donations. That compares to just $1.12 million during the same period last year.
"We have never seen anything like this in the history of the disease," said Barbara Newhouse, President and CEO of The ALS Association. "We couldn't be more thrilled with the level of compassion, generosity and sense of humor that people are exhibiting as they take part in this impactful viral initiative."
People who have been challenged have 24 hours to respond by pouring a bucket of ice water on their head, or making a donation to fight ALS --?or both. With Schiller's challenge issued Wednesday evening, Cook has until 7:57 p.m. Pacific to respond.
The craze actually began with yet another Boston College graduate: Peter Frates, a former Eagles baseball star who suffers from ALS. Along with Cook and O'Donnell, Frates was also tagged in Schiller's Twitter post.
Those looking to help in the fight against ALS can make a donation to the ALS Association via its official website.
Comments
Where's Ballmer when you need him?
I wonder if Gates will do it. Can totally see Cook doing this.
Back to Schiller. Don't those pictures look straight out if an iPhone ad?
For people who wonder what ALS is: its most famous patient is Stephen Hawking. It's a terrible motor neuron disease where the patient slowly loses control of all muscles in his body. A family friend had it and he was totally dependent on his wife to care for his daily activities. Please support this as it is a worthwhile cause.
Thanks. I thought that's what it was, but I'm really surprised the article did not define the acronym.
Tim! Tim! Tim! Tim! Tim! Tim! Tim!
Where's Ballmer when you need him?
Too busy scraping together $2B to write the check for the Clippers!!
Basketball!! Basketball!! Basketball!! Basketball!!
Doesn't the fact Phil posted a sequence of images, which look like they were taken from video (because of the ratio as well as the fact it looks like he is talking to video in the first frame), smack of a new iOS8 feature?
Snapshots from videos?
For people who wonder what ALS is: its most famous patient is Stephen Hawking. It's a terrible motor neuron disease where the patient slowly loses control of all muscles in his body. A family friend had it and he was totally dependent on his wife to care for his daily activities. Please support this as it is a worthwhile cause.
The most famous patient was and is Lou Gehrig, the baseball player. That’s why ALS is commonly referred to as Lou Gehrig’s Disease.
Saw Zuckerberg do this yesterday and he called out Bill Gates. Of all the people doing this I think Gates or Cook would be the most interesting.
Where's Ballmer when you need him?
He's in L.A., preparing to ruin the Clippers...
Strange, but his was the first name I thought of, too.
For people who wonder what ALS is: its most famous patient is Stephen Hawking. It's a terrible motor neuron disease where the patient slowly loses control of all muscles in his body. A family friend had it and he was totally dependent on his wife to care for his daily activities. Please support this as it is a worthwhile cause.
The most famous patient was and is Lou Gehrig, the baseball player. That’s why ALS is commonly referred to as Lou Gehrig’s Disease.
Sorry, but I have to go with Zoffdino here, based on how verbs work...
Besides, I would say that most folks today are far more familiar with details of Hawkings' plight,
when we think of Gehrig, I'm betting we are really thinking of Gary Cooper.
It's not called Stephen Hawking's Disease.
Just make a donation if you are so moved. This fad is as idiotic as Kim Kardashian.
I agree. I have friends doing this on Facebook. I told them not to bother tagging me, I'll just donate online. It's ridiculous.
It's an opportunity to tell others you are not a lemming or a sheep.
That sounds like my aunt, known as the family "laugh license revoker". Ice Bucket has quadrupled contributions and even motivated people to grouch about the event, so a cold shower shock seems to be getting attention, and at 4X results so far, it's making a real contribution to a increasingly harsh illness.
He could have called out Tim !
I wish Tim would respond to Phil!
Just make a donation if you are so moved. This fad is as idiotic as Kim Kardashian.
Get up on the wrong side of the bed today?
Yep.
Please tell us more about how slacktivism does anything for anyone, anywhere.
Yep.
Please tell us more about how slacktivism does anything for anyone, anywhere.
Get a life. And a sense of humor, while you're at it.