It can't just be an area for journalists to play with new toys. If all they needed was a showroom, there are plenty of other venues that can provide an auditorium AND a showroom. No, this is a custom-built enclosure, for something you just can't do in most showrooms. Even a convention centre would have a hall large enough for a full-scale home to be constructed inside. But for some reason, Apple needs to build a big box. They wouldn't be doing it without a reason. In 2 weeks it will be obvious. Meanwhile, consider it to be a gigantic, wrapped Christmas present waiting for the day.
Except another venue would never generate this kind of buzz! Talk about free advertising! Pure genius! All it lacks is a big bow on top! Time to buy more aapl!
With all the hype that gets generated around products & the constant trickle of photos & features, do Apple really need to even bother with these launch events?!
Because it is a temporary structure, I doubt it will actually have a second floor. You would need a full reinforced concrete foundation to support load bearing beams. The public safely requirements would be too extensive for a multi-level building that was just to be used for one day.
The shape doesn't seem like it would have very good acoustics for a concert either.
Good catch. Hey, what if they did a sort of half-open multistory home mockup? People would be on the floor in the various products testing areas, yet could look up and see a cross section of several rooms on the insides of the building along the walls, testing remotes for lights and tech. It would NOT be open to stroll through, and be uninhabited, so no need for load bearing beams. Whole main floor open to the press with the home demo visible on the upper walls maybe?
Man, has the aftermarket car audio industry met CarPlay with crickets or what? I'd *LOVE* to retrofit a CarPlay deck, but the dearth of choices is depressing.
Pioneer, one of what, two? companies to offer it all, has a weird approach -- they only offer CarPlay in expensive models that include fancy navigation, voice control and other functions that are completely redundant to a CarPlay user! Why would I want to pay for all those fancy features in a unit that can access identical functions from my iPhone? It doesn't make any sense.
I wish Apple would just make a head unit themselves, but I won't hold my breath.
<span style="line-height:1.4em;">This was my initial thought. "Wish we could</span>
<strong style="font-style:normal;line-height:1.4em;">say</strong>
<span style="line-height:1.4em;">more" could very well mean more advancements in voice activation/Siri tech too. </span>
I WANT TO CONTROL MY HOME WITH MY VOICE, THANK YOU VERY MUCH. Ideally, it would be via a two-way PA in every room. Since every room should have speakers for your music, that system would obviously include a microphone (don’t say it can’t be done cheaply; my elementary school had one and it was installed before Apple made computers with mice). Barring an installed system, having an iDevice in your pocket or in your hands and using it as the remote is the best option, and if Apple IS getting into homes it’s the one they’ll choose.
Still, speakers in every room is the future I desire.
I want to just be able to say to the air, “dim the lights a bit” and it would dim the lights a bit. Or “I’d like to watch Mr. Smith Goes to Washington” and not only would it dim the lights to my preset (or off) that I set for movie watching, it would automatically turn on my TV, Apple TV, and play the movie.
I want to be able to take a call and just walk around my house and talk (speaker/mic combo again). I want to set my HVAC and be notified about my oven and my laundry loads being completed.
We<span style="line-height:22.399999618530273px;">’ve had the tech to make the future of the </span>
‘<span style="line-height:22.399999618530273px;">50s a reality for 10 years now. What</span> <span style="line-height:22.399999618530273px;">’s the holdup?!</span>
No-one wants it, I'm afraid. Sorry to burst your bubble.
I bet Apple got its permits approved BEFORE constructing the building. And, told the truth about what it was doing. Apple's way also means no laws are being broken, no disrespect is being thrown around at the public or government.
Hmmm... Apple once again is proving mystery and excitement can be generated by working within the law. Google has been taught once again how to not do evil.
With all the hype that gets generated around products & the constant trickle of photos & features, do Apple really need to even bother with these launch events?!
Because it is a temporary structure, I doubt it will actually have a second floor. You would need a full reinforced concrete foundation to support load bearing beams. The public safely requirements would be too extensive for a multi-level building that was just to be used for one day.
The shape doesn't seem like it would have very good acoustics for a concert either.
Good catch. Hey, what if they did a sort of half-open multistory home mockup? People would be on the floor in the various products testing areas, yet could look up and see a cross section of several rooms on the insides of the building along the walls, testing remotes for lights and tech. It would NOT be open to stroll through, and be uninhabited, so no need for load bearing beams. Whole main floor open to the press with the home demo visible on the upper walls maybe?
Got it!
It's a temporary multi-storey car park for the media.
Comments
The iBomb.
It can't just be an area for journalists to play with new toys. If all they needed was a showroom, there are plenty of other venues that can provide an auditorium AND a showroom. No, this is a custom-built enclosure, for something you just can't do in most showrooms. Even a convention centre would have a hall large enough for a full-scale home to be constructed inside. But for some reason, Apple needs to build a big box. They wouldn't be doing it without a reason. In 2 weeks it will be obvious. Meanwhile, consider it to be a gigantic, wrapped Christmas present waiting for the day.
Except another venue would never generate this kind of buzz! Talk about free advertising! Pure genius! All it lacks is a big bow on top! Time to buy more aapl!
Geez get off the internet every once in a blue moon and go outside!
:-)
I watched the Burberry show (filmed with the 5S) ...
I think you're on to something ...
Apple has recently brought on board all this "fashion" marketing/presentation talent -- including Dr Dre and Jimmy Iodine
Time to unleash some of that goodness on the [not so tech] world of Apple consumers.
I think that's exactly the way they planned it to unfold
Benjamin Twine
Let me tell you about my best friend
Well he's got hair down to his knees
He gets along fine doing just how he please
And I believe that we first met
Around three years ago
Well it feels like a lifetime funny how fast it goes
And I remember how this one time
Well I stole his sister's car
And he didn't even mind no he jumped in for the ride
We'd got miles away from anywhere
When the panic soon kicked in
We'd got it back safe and sound no one asked us where we'd been
Ohh Oh Oh
Ohh Oh Oh
Let me tell you why his sister
Why she didn't second guess
She was going out of line, putting on her favorite dress
And oh by God she knows she's worth it
Any boy would tell you so
Well a girl like that is worth her own weight in gold
Ohh Oh Oh
Ohh Oh Oh
Now I made a promise to myself once
That I would wake up by her side
My best friend said that that would be the day I died
Ohh Oh Oh
Ohh Oh Oh
Ohh Oh Oh
Ohh Oh Oh
Ohh Oh Oh
Ohh Oh Oh
Ohh Oh Oh
Ohh Oh Oh
Or brains.
Good catch. Hey, what if they did a sort of half-open multistory home mockup? People would be on the floor in the various products testing areas, yet could look up and see a cross section of several rooms on the insides of the building along the walls, testing remotes for lights and tech. It would NOT be open to stroll through, and be uninhabited, so no need for load bearing beams. Whole main floor open to the press with the home demo visible on the upper walls maybe?
Maybe it's an actual car.
Ridiculoso! Don't be an iBerk. ????
No-one wants it, I'm afraid. Sorry to burst your bubble.
A working emoticon. Well I never.
Indeed. It's where you go if you want a Cup o' tea, no? ????
Couldn't have said it better.
Man oh man. Got your thinking hat-on today.
Yes.
E.T. iPhone Home!
Got it!
It's a temporary multi-storey car park for the media.