Apple reportedly hires Gap executive to fill director of marketing role

Posted:
in General Discussion edited September 2014
One day after announcing its first wearables product in the Apple Watch, Apple has reportedly hired on another executive from the fashion world to bolster its marketing efforts, tapping Gap's global marketing director Marcela Aguilar to take on the same position at Cupertino.


Source: LinkedIn


According to AdAge, Apple's latest hire was confirmed by current Gap marketing chief Seth Farbman, who noted Aguilar excelled in bringing together a diverse team that helped refresh the clothing company's brand.

"Apple is getting a tested professional. Working on a major American brand like Gap means you are on a big stage, in bright lights, every day. That experience is priceless, and Apple demands people who know how to play at a high level," Farbman said. "Also, her experience in simply communicating the value of meaningful design and developing ideas that create an emotion -- rather than just communicate a product benefit -- should serve her well at Apple."

The publication reports Aguilar has a strong track record in international marketing, having served at ad agency BBDO for seven years before moving to Gap. During her tenure, she traveled to China, India and Brazil, all burgeoning markets for Apple.

Aguilar is the most recent Apple hire to come from the fashion world. In 2013, the company brought on former Burberry CEO Angela Ahrendts to lead retail, while former YSL CEO Paul Deneve was hired earlier that year to work on "special projects."
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Comments

  • Reply 1 of 22
    slurpyslurpy Posts: 5,151member
    I'm assuming this is mostly for iWatch.

    I like how Apple is slowly expanding into fashion- it's an area no other tech company can credibly touch them.
  • Reply 2 of 22
    calicali Posts: 3,495member
    Apples getting a lot of hate lately. I hope they can turn this around quickly.

    I see fandroids claiming Apple copied the flop Galaxy Gear.
  • Reply 3 of 22
    Quote:

    Originally Posted by cali View Post



    Apples getting a lot of hate lately. I hope they can turn this around quickly.



    I see fandroids claiming Apple copied the flop Galaxy Gear.

     

    In less than one hour, Apple showed the world it had a message for its smart watch while the Android camp is still trying to spell smart watch. Look at how ALL 6 Samsung watches have flopped, the Moto 360's UI fails, the LG G R???? is already outdated.  <img class=" src="http://forums-files.appleinsider.com/images/smilies//lol.gif" /> 

  • Reply 4 of 22
    rogifanrogifan Posts: 10,669member
    cali wrote: »
    Apples getting a lot of hate lately. I hope they can turn this around quickly.

    I see fandroids claiming Apple copied the flop Galaxy Gear.
    Why do you care what Fandroids think?
  • Reply 5 of 22

    I hope she's not the one who redesigned the Gap logo, which was an epic fail.

  • Reply 6 of 22
    calicali Posts: 3,495member
    In less than one hour, Apple showed the world it had a message for its smart watch while the Android camp is still trying to spell smart watch. Look at how ALL 6 Samsung watches have flopped, the Moto 360's UI fails, the LG G R???? is already outdated.  :lol:  

    Yeah there's actually people recommending these flops over Apple Watch. There is no winner yet just flops.
    rogifan wrote: »
    Why do you care what Fandroids think?

    There annoying and uneducated. I want them to know how stupid their claims are. One of then said the Moto Something had better specs than iPhone 6.

    Either way people are misinformed about Apple products.
  • Reply 7 of 22
    Quote:

    Originally Posted by Slurpy View Post



    I'm assuming this is mostly for iWatch.



    I like how Apple is slowly expanding into fashion- it's an area no other tech company can credibly touch them.

    You mean Apple Watch. ;-) 

     

    I'm on a Windows 'puter else I'd change that to the actual symbol. 

  • Reply 8 of 22

    Does she replace Hiroki Asai, or Marie Moore, or both?  Is she reporting directly to Phil?  Anybody know?

     

    Marie is (was?) a tyrant and needed to go, a long time ago, so hopefully she's out.  Hiroki is a great guy, though.  It would be sad to see him leave Marcom.

  • Reply 9 of 22

    Octomom?

  • Reply 10 of 22
    calicali Posts: 3,495member
    applezilla wrote: »
    Octomom?

    You should see her food stamp balance!!
  • Reply 11 of 22
    paxmanpaxman Posts: 4,595member
  • Reply 12 of 22
    Quote:

    Originally Posted by leavingthebigG View Post



    In less than one hour, Apple showed the world it had a message for its smart watch while the Android camp is still trying to spell smart watch. Look at how ALL 6 Samsung watches have flopped, the Moto 360's UI fails, the LG G R???? is already outdated.  image  



    But but but it helps you get chicks...

     

    image

  • Reply 13 of 22
    MacProMacPro Posts: 18,249member
    With all these folks from the clothing sector now at Apple I am reminded of the early days working with Apple in the 1980's. There was always a plethora of sweaters, hoodies, tee shirts as well as the more usual mugs, pens etc. at the Apple HQ in the UK. They were all of the highest quality too. I could buy wholesale and resell at my dealerships. Not seen anything like that in the recent years and I wonder if just maybe we may see a return real Apple branded clothing as well as ?Watch? I was very sad when my Apple sweatshirts finally gave out. Ok, ok I out grew them ...
  • Reply 14 of 22
    MacProMacPro Posts: 18,249member
    kkerst wrote: »
    You mean Apple Watch. ;-) 

    I'm on a Windows 'puter else I'd change that to the actual symbol. 

    OMG I never even thought of that ... Don't Windoze boxes have a ?? Can they even see the symbol?
  • Reply 15 of 22
    Originally Posted by digitalclips View Post

    OMG I never even thought of that ... Don't Windoze boxes have a ?? Can they even see the symbol?

     

    The Unicode character for the Apple logo is rendered as the Windows logo in Windows, I believe.

  • Reply 16 of 22
    The Unicode character for the Apple logo is rendered as the Windows logo in Windows, I believe.

    Why? Aren't there enough codes for both in Unicode?
  • Reply 17 of 22
    Originally Posted by Suddenly Newton View Post

    Why? Aren't there enough codes for both in Unicode?

     

    More pettiness, I think.

  • Reply 18 of 22
    kkerst wrote: »
    I'm on a Windows 'puter else I'd change that to the actual symbol.

    It's a 6 step process on Windows and requires MS Word:
    http://www.wikihow.com/Type-the-Apple-Logo-(Mac-and-Windows)

    "Sorry 'bout that"


    Also: "It's actually not in Unicode. It's just a Private Use Area character (F8FF) in some of Apple's fonts, like Lucida Grande and Monaco. Some Linux fonts have a Tux on that same code point." (>)

    And this:
    http://hea-www.harvard.edu/~fine/OSX/unicode_apple_logo.html

    As far as I'm concerned: "I love standards; there are so many to choose from"

    Which reminds me, DED has a great article on the topic.
  • Reply 19 of 22
    MacProMacPro Posts: 18,249member
    More pettiness, I think.

    No doubt.
  • Reply 20 of 22
    MacProMacPro Posts: 18,249member
    The Unicode character for the Apple logo is rendered as the Windows logo in Windows, I believe.

    Is that still the case? (Sorry can't be bothered to fire up VMWare and try ... lol). If so ?Watch will look a wee bit odd.
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