Philips TVs bundled with Apple TV launch in India as part of alleged partnership [u]
Philips on Thursday announced a new lineup of television sets for India that are reportedly bundled with Apple TV set-top boxes in an apparent "partnership" that, if in fact authorized by Apple, would be the first time ever for such a promotion [updated].
Update: As discovered by AppleInsider reader "Digvijay," the announcement appears to be for Philips TVs bundled with Apple TV units. This story has been updated to reflect that.
The alleged new product bundles were revealed on Thursday by The Hindu Business Line, which credited an announcement from PE Electronics, a company that markets the products of Philips and Electrolux in India. The new Philips TV bundles are said to be priced starting at Rs. 29,990, which works out to about $491 U.S.
Aside from the report, AppleInsider could find no sign of an official press release from either Philips or PE Electronics. As such, it's possible that the report could be erroneous or that the bundle is being done without Apple's consent.
However, the publication did include a quote from PE Electronics Chief Executive Neeraj Sethi, who specifically mentioned an "Apple TV partnership." As such, it's possible that Apple may have formed a unique arrangement to gain traction in the Indian market, or perhaps the company is planning to further form alliances with television makers.
"With the new range of Philips Full HD televisions, and the Apple TV partnership, we want consumers to indulge in the smart TV solution in the market, but without getting hassled about complicated set-up options," Sethi was quoted as saying.
The alleged Apple TV partnership comes just a week before Apple is set to hold a media presentation where it is expected to introduce new iPads and potentially a new 27-inch iMac with a high-resolution Retina display. The Apple TV would be an ideal candidate for an upgrade as well, since the device hasn't seen a meaningful refresh since March of 2012.
This week, AppleInsider was first to discover that the latest Apple TV beta release for developers adds support for HomeKit connected accessories. The update apparently allows the $99 streaming set-top box to act as a relay for smart home accessories, such as light bulbs, garage doors or door locks.
Despite the Apple TV being overdue for an update and new functionality apparently coming, recent reports suggested that the device may not be updated until 2015, due to apparent hang-ups with cable companies and content owners. Apple is said to be engaged in negotiations with media companies in an attempt to provide more content on the Apple TV.
Update: As discovered by AppleInsider reader "Digvijay," the announcement appears to be for Philips TVs bundled with Apple TV units. This story has been updated to reflect that.
The alleged new product bundles were revealed on Thursday by The Hindu Business Line, which credited an announcement from PE Electronics, a company that markets the products of Philips and Electrolux in India. The new Philips TV bundles are said to be priced starting at Rs. 29,990, which works out to about $491 U.S.
Aside from the report, AppleInsider could find no sign of an official press release from either Philips or PE Electronics. As such, it's possible that the report could be erroneous or that the bundle is being done without Apple's consent.
However, the publication did include a quote from PE Electronics Chief Executive Neeraj Sethi, who specifically mentioned an "Apple TV partnership." As such, it's possible that Apple may have formed a unique arrangement to gain traction in the Indian market, or perhaps the company is planning to further form alliances with television makers.
"With the new range of Philips Full HD televisions, and the Apple TV partnership, we want consumers to indulge in the smart TV solution in the market, but without getting hassled about complicated set-up options," Sethi was quoted as saying.
The alleged Apple TV partnership comes just a week before Apple is set to hold a media presentation where it is expected to introduce new iPads and potentially a new 27-inch iMac with a high-resolution Retina display. The Apple TV would be an ideal candidate for an upgrade as well, since the device hasn't seen a meaningful refresh since March of 2012.
This week, AppleInsider was first to discover that the latest Apple TV beta release for developers adds support for HomeKit connected accessories. The update apparently allows the $99 streaming set-top box to act as a relay for smart home accessories, such as light bulbs, garage doors or door locks.
Despite the Apple TV being overdue for an update and new functionality apparently coming, recent reports suggested that the device may not be updated until 2015, due to apparent hang-ups with cable companies and content owners. Apple is said to be engaged in negotiations with media companies in an attempt to provide more content on the Apple TV.
Comments
Apple’s only other partnership that I know of with a hardware manufacturer was the Motorola ROKR and we all know how that turned out.
Why try to hijack threads? Your posts have become very annoying and are now void of any substance.
I'd say the Apple TV has been working like CarPlay since the beginning as the SW and UI is sent from the one Apple device to the display. The main difference being that TVs had to do nothing to help allow Apple's UI to piggy back on their displays.
What I'd like to see is Apple actually partner with TV manufacturers with a standardized, open solution that allows an Apple TV unit to placed on the backside of the TV so that it interacts with the TV HW directly thus allowing one to bring up the Apple TV UI from within any input source that is currently active, as well as use the IR sensors, microphone(s), and camera(s) of the TV.
Sounds bogus.
Apple makes the initial announcement, not their partners.
Plus, to launch a new product in an emerging market like India rather the USA or a major European country makes this rumor sound very sketchy. My guess is that these are not Apple TV-powered devices, and the rumor will be refuted shortly.
Note that major Apple TV challenge is securing rights to the content. Apple prioritizes the USA for digital media content negotiations because that's their home country and also the largest market for digital content.
This has got to be one of the least plausible rumors I've ever read here.
Shame on AppleInsider for publishing garbage like this. This stoops to new lows in Apple rumor mongering.
Wow, well there you go.
Note too that Philips no longer sells TV's in the USA.
Sounds bogus.
Apple makes the initial announcement, not their partners.
Plus, to launch a new product in an emerging market like India rather the USA or a major European country makes this rumor sound very sketchy. My guess is that these are not Apple TV-powered devices, and the rumor will be refuted shortly.
Note that major Apple TV challenge is securing rights to the content. Apple prioritizes the USA for digital media content negotiations because that's their home country and also the largest market for digital content.
This has got to be one of the least plausible rumors I've ever read here.
Shame on AppleInsider for publishing garbage like this. This stoops to new lows in Apple rumor mongering.
Actually it may make sense, why it allows apple to play around with this business model in a country with their core business does not exist. If it not liked, it will not be seen as a big failure as if they had done it in a major market like the US.
Content ownership is less an issue in India as it is in the US. China is another good market to try this out, but everything in China is controlled by the government.
Actually it may make sense
Making sense doesn't make it so.
But this doesn't even make sense. More likely, it's some Indian retailer putting together a bundle and making a claim they thought wouldn't be heard outside thier insular world. They probably make such claims all the time about a variety of goods. Nothing to stop anyone from giving away an AppleTV with microwave ovens, motorcycles, smartwatches, or even Lenovo computers, so long as they can find a buyer interested in the "bundle". I think this is just a case of mis-translation of what was likely poor English to begin with.
And will we see them on other TV's
No worries. With the next event next week and many expecting for a revamp of the Apple TV it still opens up the conversation.
Or, apropos next week - somebody jumped the gun? And that's happened before...we'll see how long it lasts before a takedown.
I'm sorta' convinced Apple TV needs to go the gaming route with its own AppStore, to get major traction and this kind of marketing would match up quite well, notwithstanding the fact that Phillips tvs are almost invisible in the marketplace of course so other makers would have to be brought on board.
*Edited for spelling
Making sense doesn't make it so.
But this doesn't even make sense. More likely, it's some Indian retailer putting together a bundle and making a claim they thought wouldn't be heard outside thier insular world. They probably make such claims all the time about a variety of goods. Nothing to stop anyone from giving away an AppleTV with microwave ovens, motorcycles, smartwatches, or even Lenovo computers, so long as they can find a buyer interested in the "bundle". I think this is just a case of mis-translation of what was likely poor English to begin with.
yeah AI updated, it was bundle deal.
If it was integrated AppleTV hardware I'd get it...but that would be a stupid move by Apple.