Nearly half of Gazelle's early iPhone upgrades ordered Apple's larger, more expensive iPhone 6 Plus
In yet another piece of favorable news surrounding Apple's recent entry into the phablet space, the nation's leading electronics buyback service said Friday that almost half of its early 2014 iPhone trade-in customers who pre-ordered a new iPhone 6 chose to purchase one of the larger, more premium-priced Plus models.
Gazelle in late September surveyed hundreds of customers who locked in cash payouts for their old iPhones before Apple announced the new iPhone 6 and iPhone 6 Plus. Of those customers, 86% told the company they went forward with pre-ordering one of the two iPhone 6 models that Apple unveiled.
"Demand for the larger, and higher cost, 6 plus is substantial," Gazelle said in a report on the survey results. "Many customers are telling us that they're eager to buy the new iPhone, but Apple hasn't yet been able to meet the demand for the device."
The firm found that 46% of customers ordered the 6 Plus with the remaining 54% having ordered the smaller iPhone 6. That's a much more favorable mix shift towards the Plus than most earlier estimates, which put the slice of Pluses sold closer to 25%.
A higher than expected mix shift towards iPhone 6 Plus sales could serve as a boon for Apple's bottom line during the critical holiday quarter, as the handset maker charges higher prices for -- and undoubtedly reaps significantly larger profits from -- each iPhone 6 Plus than it does from the sale of each regular iPhone 6.
Gazelle also noted that more than a third (35%) of customers who pre-ordered the new iPhone were told by Apple or their carriers that their new iPhone 6 wouldn't ship until at least October 16th with many not expecting to receive their devices until November 2014.
For those customers, the company also launched Friday a limited time promotion that automatically tacks on a $10 bonus to the cash payout it offers on any working iPhone trade-on valued at $100 or more. Customers who lock in a price quote today have up to 30 days to return their iPhone to Gazelle in the pre-paid shipping box the company provides.
AppleInsider regularly tracks and maintains a list of trade-in services and cash payouts in its Trade-in Payout Guide.
Gazelle in late September surveyed hundreds of customers who locked in cash payouts for their old iPhones before Apple announced the new iPhone 6 and iPhone 6 Plus. Of those customers, 86% told the company they went forward with pre-ordering one of the two iPhone 6 models that Apple unveiled.
"Demand for the larger, and higher cost, 6 plus is substantial," Gazelle said in a report on the survey results. "Many customers are telling us that they're eager to buy the new iPhone, but Apple hasn't yet been able to meet the demand for the device."
The firm found that 46% of customers ordered the 6 Plus with the remaining 54% having ordered the smaller iPhone 6. That's a much more favorable mix shift towards the Plus than most earlier estimates, which put the slice of Pluses sold closer to 25%.
A higher than expected mix shift towards iPhone 6 Plus sales could serve as a boon for Apple's bottom line during the critical holiday quarter, as the handset maker charges higher prices for -- and undoubtedly reaps significantly larger profits from -- each iPhone 6 Plus than it does from the sale of each regular iPhone 6.
Gazelle also noted that more than a third (35%) of customers who pre-ordered the new iPhone were told by Apple or their carriers that their new iPhone 6 wouldn't ship until at least October 16th with many not expecting to receive their devices until November 2014.
For those customers, the company also launched Friday a limited time promotion that automatically tacks on a $10 bonus to the cash payout it offers on any working iPhone trade-on valued at $100 or more. Customers who lock in a price quote today have up to 30 days to return their iPhone to Gazelle in the pre-paid shipping box the company provides.
AppleInsider regularly tracks and maintains a list of trade-in services and cash payouts in its Trade-in Payout Guide.
Comments
Welcome, new iPhone owners.
Huh?
"Gazelle in late September surveyed hundreds of customers who locked in cash payouts for their old iPhones"
Huh?
"Gazelle in late September surveyed hundreds of customers who locked in cash payouts for their old iPhones"
Most (if not all) traded their OLD iPhones to get the new one.
Most (if not all) traded their OLD iPhones to get the new one.
So why is he welcoming them?
New TO iPhone ? NEW iPhone.
New TO iPhone ? NEW iPhone.
Exactly, none of these buyers were new TO iPhone.
He wrote, "Welcome, new iPhone owners", not "Welcome, new to iPhone."
He wrote, "Welcome, new iPhone owners", not "Welcome, new to iPhone."
But they were not new iPhone owners, they all had iPhones previously and welcome to where exactly?
"Welcome, new iPhone 6 owners" might have made some sense.
That would have been less ambiguous, but the other is also correct.
That would have been less ambiguous, but the other is also correct.
In my book the two words "iPhone" and "owner" make a compound noun of iphone-owner, so the adjective "new" applies to the ownership, not to the phone. I think that is the interpretation "most" folk would use.
I understand why Apple is pricing the plus $100 more and it makes perfect sense. But even with a higher price they seem to be selling very well.
I realize this is just a wild guess with no way to ever prove it, but I bet if they were priced the same the plus would outsell the 4.7" by a good bit.
Yes.
This is the early adopter phase of the sequence and the Plus is going to attract us over the less different 6.
Huh?
"Gazelle in late September surveyed hundreds of customers who locked in cash payouts for their old iPhones"
Okay, who had "thread goes sideways down some rabbit hole in under three responses" in the poll?
lmao. Ambiguity reigns supreme.
Bloody good question jfc.
We've seen some train wrecks here over the years - but none so swift.
I'd like to award SN a prize for starting it and pat an award for the swift twist.
Do you literally mean you have a book that explicitly states that or should I infer the use of the idiom "in my book" even though it could be taken ambiguously?¡
So, people do like large phones than, but there were so many comments posted here stating the opposite, so what changed? Is it bad until Apple releases their version? I hate to sound so condescending but it's hard not to notice these things.
I can see that.
I also think the increase in NAND by 48GB instead of 16GB is going to cause a lot of mid-tier purchases, so between both the iPhone 6 Plus and the mid-tier option of both devices I think we'll see an APR for the iPhone rise considerably this quarter. I didn't notice if this happened for the previous quarter with about 10 days of iPhone 6 series sales. I think this is even more interesting as Samsung had been reporting a drop in APR.
The wording is tricky, the iPhones are new to the user, but the users aren't new to the iPhone
Friday afternoon and I'm bored at work :-)
People like larger displays, not necessarily a larger device. What Apple did would not have been possible years ago.