iPhone usage rates correlate to education and population density, study finds
According to a new study published on Thursday, usage rates of Apple's iPhone in the U.S. are positively correlated to users' level of education and population density, with northeastern states seeing a relatively higher concentration of iPhone owners.
As illustrated in a report and white paper from ad platform Chitika, the firm's Chitika Insights research arm saw highly variable iPhone usage rates in a state-by-state study, but discovered a common thread in users who achieved higher levels of education.
Sifting through the data, the firm found that instead of associations connected to the geography or raw population metrics one might expect with popular electronic devices, iPhone usage rates related more closely with education levels.
The study was quantified using iPhone ad impressions accessed through the firm's Cidewalk mobile ad platform from Dec. 25 through Dec. 31, 2014, which notably includes devices received as gifts over the holidays.
States showing "very high" iPhone usage rates between 55 percent and 65 percent included Alaska, Hawaii, Kansas, Massachusetts, Mississippi, Montana, New Hampshire, New Jersey, New York and Vermont. High usage rates of 50 percent to 54 percent can be seen in eastern states, while southern states saw relatively low iPhone usage rates at 40 percent to 44 percent.
Chitika merged its own data with that of the U.S. Census and American Community Survey, finding iPhone's relationship with education held across a median income.
As illustrated in a report and white paper from ad platform Chitika, the firm's Chitika Insights research arm saw highly variable iPhone usage rates in a state-by-state study, but discovered a common thread in users who achieved higher levels of education.
Sifting through the data, the firm found that instead of associations connected to the geography or raw population metrics one might expect with popular electronic devices, iPhone usage rates related more closely with education levels.
The study was quantified using iPhone ad impressions accessed through the firm's Cidewalk mobile ad platform from Dec. 25 through Dec. 31, 2014, which notably includes devices received as gifts over the holidays.
States showing "very high" iPhone usage rates between 55 percent and 65 percent included Alaska, Hawaii, Kansas, Massachusetts, Mississippi, Montana, New Hampshire, New Jersey, New York and Vermont. High usage rates of 50 percent to 54 percent can be seen in eastern states, while southern states saw relatively low iPhone usage rates at 40 percent to 44 percent.
Chitika merged its own data with that of the U.S. Census and American Community Survey, finding iPhone's relationship with education held across a median income.
Comments
Meh. What insights can possibly be gleaned from this? None of this would be news to Apple, nor would it be useful to developers, IMO.
I'll bet more educated people also buy larger, more expensive, homes too.
Look at the bright side, [@]Apple ][[/@] will be happy that NY is dark green.
I didn't realise that Alaska was next to Hawaii. You learn something every day.
We also learned that Montana, Alaska and Kansas have high population densities.
Perhaps ISIS should set up shop in Mississipi.
Alaska, Hawaii, Kansas, Mississippi, and Montana.
Education and population density?
Looks like a typical big over-reach by "researchers" who need to report something to the boss.
High percentage of iPhone users. Montana has roughly 1 million people in the entire state, but I'm sure you know this.
According to a new study published on Thursday, usage rates of Apple's iPhone in the U.S. are positively correlated to users' level of education and population density, with northeastern states seeing a relatively higher concentration of iPhone owners.
...
States showing "very high" iPhone usage rates between 55 percent and 65 percent included Alaska, Hawaii, Kansas, Massachusetts, Mississippi, Montana, New Hampshire, New Jersey, New York and Vermont.
I doubt this correlation, due to Mississippi. It is in the "Very High" percentile in this report, yet this state has consistently very low education scores.
http://www.alec.org/publications/report-card-on-american-education/
http://www.edweek.org/ew/articles/2013/01/10/16sos.h32.html?tkn=RLRF%2B4mUV1fjxGZAPk7Od%2FfW1p2K2SFHTAx9&cmp=clp-edweek&intc=EW-QC13-EWH
I do, which is why I'm pointing out these states with relatively low population densities, either in comparison to other per capita for the state or by sq mile.
It reads like it's trying to force a pro-iPhone narrative.
Surprising they did this by state and region.
A better analysis, far far better would be city vs. rural.
Results here can appear to give a misleading interpretation, if there really is any.
Would be nice to see other factors from the report summarized here.
What about education?
Look at the bright side, @Apple ][ will be happy that NY is dark green.
I pretty much knew that, before even looking at any charts, because I see iPhones everywhere here and I'm not the least bit surprised that iPhone usage is so high here. Of course, you also see some poor, unfortunate souls who use Android phones from time to time, but that just comes with the territory I suppose.
I also have a theory, based on my own extensive observations, which leads me to conclude that the majority of hot females that a person is likely to encounter are also iPhone users. When bored, I usually profile people when taking mass transit.
I am surprised that California is not dark green, since that's Apple's home state and home territory.
Must be all those poor, unfortunate liberals¡ I'd say souls, but I doubt you believe such people have souls. :rolleyes:
Must be all those poor, unfortunate liberals¡ I'd say souls, but I doubt you believe such people have souls.
I might have a different theory for that. You'll notice that three southern border states have very low iPhone usage compared to other states, Arizona, New Mexico and Texas. Could that be a consequence of the massive influx of illegals, since those states are basically ground zero?
Is it just a coincidence that those three states have very low usage, or are there other factors at play here?
Sounds plausible to me.
I should think that the lowest proportion of iPhone owners would be found amongst illegal immigrants, as well as the highest proportion of stolen iPhones.
Interesting map.
I didn't realise that Alaska was next to Hawaii. You learn something every day.
Well, you didn't learn anything. Clearly you failed geography.
It is rather common to show the 48 contiguous United States in a typical Mercator projection and include Alaska and Hawaii as separate entities not in the same scale, placed adjacent to the 48 as the cartographer sees fit for page layout purposes.
This type of map design is typical when the land area is not particularly relevant to the data being discussed. Alaska is massive, Hawaii is tiny.
In the same manner, the Shetland Islands are often represented in an United Kingdom map in a separate area. Sometimes there's a detailed section for Northern Ireland since their counties are much smaller than those on Britain.
Here's a UK map with similar, not-to-scale elements:
http://geology.com/world/united-kingdom-satellite-image.shtml
And that town with the riots last year? Probably 100% Android.
You're thinking about Ferguson, and yeah, I doubt that we will be seeing any Apple stores opening up in that town ever.
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The next statement is just antocedal evidence, but more of the second-generation kids are iPhone users
It likely is more representative of city vs rural. You'll likely also find the same red vs blue voting pattern correlation. Blue states have high urban population densities, while red states have low urban density. So the more area you have to spread a vote over, the more likely the state will remain red.
So in the case of iPhone correlations, states like Washington and California can be excused outright because the companies that produce phones are in those states (Amazon and Microsoft for WA, Google and Apple for California) will skew any survey. The rest of the states, iPhones are useless outside the urban core, as you don't even get EDGE for most places in Montana and North Dakota.