Apple's new Chongqing store shown off in photos ahead of Saturday opening

Posted:
in General Discussion edited February 2015
Local media have been given access to Apple's new retail outlet in Chongqing, Southwest China, a day before its official opening and photos of the new store depict an expansive underground space not unlike the company's flagship location on Fifth Avenue.




A staircase contained within a large above-ground glass cylinder snakes its way down into one side of the shop as a glass elevator passes through the middle, as shown in a series of images from Chinese blog MacX. Unlike some other Apple Stores, such as the flagship IFC location in Hong Kong, there is no sitting area underneath the staircase.

The ceiling appears to be finished in long aluminum panels. Lighting is placed in the gaps between the panels, providing unbroken troughs of light throughout the length of the store.




The store features multiple large accessory walls, and appears to be just a single level underground. Large cylindrical columns sheathed in what appears to be stainless steel provide support for the roof.

The Chongqing outlet is one of 5 new stores that will open between New Year's Day and China's Lunar New Year, which falls on Feb. 19. Apple plans to increase the number of Apple Stores in China to 40 by mid-2016.


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Comments

  • Reply 1 of 45
    calicali Posts: 3,495member
    Why give them red shirts when they're going to blue in a few weeks? Or is China sticking to its flag's color?

    Either way, I don't ever recall seeing red shirts at my local Apple Store(United States).
  • Reply 2 of 45
    The ceiling lights also appear to line up directly over each row of tables.
  • Reply 3 of 45
    Quote:

    Originally Posted by cali View Post



    Why give them red shirts when they're going to blue in a few weeks? Or is China sticking to its flag's color?



    Either way, I don't ever recall seeing red shirts at my local Apple Store(United States).



    Red has special meaning in Chinese culture, so I see no reason they'd want to change that to blue.

  • Reply 4 of 45
    Red shirts in China mean something rather different from red shirts on Star Trek ("He's dead, Jim!").
  • Reply 5 of 45
    jj.yuanjj.yuan Posts: 212member
    Quote:

    Originally Posted by SpamSandwich View Post

     



    Red has special meaning in Chinese culture, so I see no reason they'd want to change that to blue.




    It's almost Chinese New Year time. Red it the season's color. I think they will wear red when the store opens.

  • Reply 6 of 45

    Glad to see Apple's not skimping. Impressions are important.

     

     

     

    Here's Samsung's latest store.

     

     

     

    Yes, I realize that's not in China, but I wasn't finding a good pic. Point still applies.
  • Reply 7 of 45
    cali wrote: »
    Why give them red shirts when they're going to blue in a few weeks? Or is China sticking to its flag's color?

    Click it: http://en.m.wikipedia.org/wiki/Color_in_Chinese_culture
    And arm yourselves with knowledge.
  • Reply 8 of 45
    solipsismysolipsismy Posts: 5,099member
    Click it: http://en.m.wikipedia.org/wiki/Color_in_Chinese_culture
    And arm yourselves with knowledge.

    According to that, blue would seem appropriate to me, especially for a new store.
  • Reply 9 of 45
    apple ][apple ][ Posts: 8,360member

    Does Apple use the same wood in all stores?

     

    Are the Chinese tables made from Chinese wood, or does Apple import the wood, so that the Apple tables are identical all over the world?

     

    I have no idea why I asked that question, but I guess that I'm just curious.

  • Reply 10 of 45
    apple ][apple ][ Posts: 8,360member

    And I'm also not feeling the red shirts, especially not in China.

  • Reply 11 of 45
    dysamoriadysamoria Posts: 1,911member
    It looks like "the future". A Jony Ive future. It's actually quite neat. I like it. There's so little architecture being done these days, so it's up to filthy rich corporations to do it for show, because nobody else sees "value" in architecture these days (just dull gray boxes with 90° angles, made of cement and/or covered with some cheap siding).

    How long will it take before everyone obsessed with fads decides it looks dated, stale, and "stuck in the past"? (I'm pointing at everyone that complained about iOS 6's visual and UI design, who embraced iOS 7 as "fresh and clean")
  • Reply 12 of 45
    dysamoriadysamoria Posts: 1,911member
    I highly doubt those tables are made of wood. They're more likely to be the standard particle board stuff that is coated with some kind of wood-like laminate (which allows every table to look identical everywhere). Real solid wood tables makes zero sense in an environment that will quickly see wear and tear from constant abuse (and is way more costly).
  • Reply 13 of 45
    apple ][apple ][ Posts: 8,360member
    Quote:

    Originally Posted by dysamoria View Post



    I highly doubt those tables are made of wood. They're more likely to be the standard particle board stuff that is coated with some kind of wood-like laminate (which allows every table to look identical everywhere). Real solid wood tables makes zero sense in an environment that will quickly see wear and tear from constant abuse (and is way more costly).



    I might be mistaken, or perhaps my memory is just poor, but I think that I recall reading some years ago about how those Apple tables were custom made and pretty pricey.

     

    As for being more costly, it's not like Apple doesn't have the cash to afford the best for their stores.

  • Reply 14 of 45
    apple ][apple ][ Posts: 8,360member

    Being the super quick Googler that I am, I just checked quickly and I found some info that suggests that they cost at least $10,000 a piece.

     

    This is Apple that we're talking about here, they're not going to have some Ikea tables in their stores. <img class=" src="http://forums-files.appleinsider.com/images/smilies//lol.gif" /> 

     

    And the wood is maple, if the info that I found is correct.

     

    This is what I found on another forum in an older thread:

     

    Let me put it to rest




    I am one of 100 employees at Fetzer Architectural Woodwork that build all of the fixtures found in all the apple stores around the world. We are located in salt lake city, utah. Those tables are extremely high quality, and cost between $10,000 to $25,000 each. They are made of maple. I about fell over dead when someone suggested they were from IKEA! No one else in the world makes these tables.
  • Reply 15 of 45
    solipsismysolipsismy Posts: 5,099member
    dysamoria wrote: »
    I highly doubt those tables are made of wood. They're more likely to be the standard particle board stuff that is coated with some kind of wood-like laminate (which allows every table to look identical everywhere). Real solid wood tables makes zero sense in an environment that will quickly see wear and tear from constant abuse (and is way more costly).

    Wouldn't real wood hold up better than laminated particle board, especially considering their longterm and heavy use?


    edit: Looks like they may be Fetzer Maple Desks in the $2k range.
  • Reply 16 of 45
    sflocalsflocal Posts: 4,385member
    Quote:

    Originally Posted by dysamoria View Post



    It looks like "the future". A Jony Ive future. It's actually quite neat. I like it. There's so little architecture being done these days, so it's up to filthy rich corporations to do it for show, because nobody else sees "value" in architecture these days (just dull gray boxes with 90° angles, made of cement and/or covered with some cheap siding).



    How long will it take before everyone obsessed with fads decides it looks dated, stale, and "stuck in the past"? (I'm pointing at everyone that complained about iOS 6's visual and UI design, who embraced iOS 7 as "fresh and clean")

     

    Agreed.  I think it's a beautiful store.  Apple makes their stores part of the attraction to their products.  Companies nowadays don't bother because (Samsung) the store is just a place to buy stuff so why spend money on it.  Apple makes their stores with the intent that they will be around awhile.  



    There will always be people that need to see something new every 15 minutes to deal with their OCD.  For everyone else, these stores will be timeless.  It really sets the mood in the right way. 

  • Reply 17 of 45
    flaneurflaneur Posts: 4,494member
    Here's a page on refinishing those solid maple tables. If they're white maple, it's one of the hardest woods that exist.

    http://www.ifoapplestore.com/2011/06/27/rare-sighting-display-table-refinishing/
  • Reply 18 of 45
    [I]"I highly doubt those tables are made of wood"[/I] = "I don't know and I won't bother checking, so here's my naysayers opinion, because it's just like reality, except it never disagrees with me or calls me wrong."

    Meanwhile, back in the real world,

    [quote]
    The display tables are made of sugarmaple from Canada (same wood as bowling alleys, baseball bats and NBA courts), and are enormously complicated, both in construction, assembly and in their accommodation of the power and other cables required for the display computers.[/quote]

    Source: http://www.ifoapplestore.com/the-stores-now-and-then/
  • Reply 19 of 45
    iqatedoiqatedo Posts: 1,593member
    Quote:
    Originally Posted by Apple ][ View Post

     

    Does Apple use the same wood in all stores?

     

    Are the Chinese tables made from Chinese wood, or does Apple import the wood, so that the Apple tables are identical all over the world?

     

    I have no idea why I asked that question, but I guess that I'm just curious.




    The Chinese would doubtless be pleased for the furniture to have been produced from Paulownia kawakami (Saphire Dragon), a (previously) economic timber in China but which is now regarded as critically endangered. Timber has a beautiful, light coloured texture and is prized in ornamental work. I have a couple growing that I'll use for this purpose when time permits. As noted previously however, no such romantic circumstance in modern stores. :) 

  • Reply 20 of 45
    Apple does it right or not at all. I have seen those same impeccably crafted Maple tables in Apple stores on 4 continents. Having been in China largely since 1999, Red is absolutely essential for any Grand Opening, long term, debatable, but leading up to Spring Festival, most likely. Fortunately we are being spared the gaudy Gold bunting that too often accompanies such events. The other accomplices at such openings would be numerous floral displays and of course, 5,000 round rolls of Fire Crackers laid out in the appropriate characters.....
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