Aerial footage shows off temporary building at site of Apple's March 9 event, likely Apple Watch dem
Apple is building an annex to San Francisco's Yerba Buena Center, where the company is expected to further detail Apple Watch at a special event next week, fueling speculation that the construction will yield a large demonstration area for attendees.
Construction of the makeshift expansion began late last week, though the exact purpose of the build is unknown as workers have since erected barriers and covered the area with white cloth. It appears that Apple is customizing an existing building, as the tent-like portion is actually part of the center's structure.
With Apple primed to reveal additional Watch details at a special event on March 9, the company could potentially use the extra space for device demos.
As can be seen in the exclusive aerial footage of the site below, workers are still putting the finishing touches on the temporary structure ahead of next Monday's media presentation. The keynote is scheduled to kick off at 10 a.m. Pacific, 1 p.m. Eastern.
Regarding the white facade, Apple pulled a similar move at the Apple Watch unveiling in September, when the company built a large freestanding structure next to the Flint Center for the Performing Arts. The building, which was much larger than the Yerba Buena add-on, housed an expansive demo floor for the Apple Watch, iPhone 6 and iPhone 6 Plus, all of which debuted on Sept. 9.
Last week, Apple sent out media invitations for a March 9 special event dubbed "Spring Forward," a reference to the fact that Saturday is when clocks will move forward in the U.S. for Daylight Saving Time. It's also a not-so-subtle hint that next Monday's presentation will focus largely on the upcoming Apple Watch, which is set to become available in April.
AppleInsider will be on hand at Monday's event in San Francisco, and will have full live coverage of the event. Readers can stay informed through the official AppleInsider app for iPhone and iPad, as well as on Facebook, Twitter and RSS.
Construction of the makeshift expansion began late last week, though the exact purpose of the build is unknown as workers have since erected barriers and covered the area with white cloth. It appears that Apple is customizing an existing building, as the tent-like portion is actually part of the center's structure.
With Apple primed to reveal additional Watch details at a special event on March 9, the company could potentially use the extra space for device demos.
As can be seen in the exclusive aerial footage of the site below, workers are still putting the finishing touches on the temporary structure ahead of next Monday's media presentation. The keynote is scheduled to kick off at 10 a.m. Pacific, 1 p.m. Eastern.
Aerial footage of temporary building assembled for Apple's March 9 event from AppleInsider on Vimeo.
Regarding the white facade, Apple pulled a similar move at the Apple Watch unveiling in September, when the company built a large freestanding structure next to the Flint Center for the Performing Arts. The building, which was much larger than the Yerba Buena add-on, housed an expansive demo floor for the Apple Watch, iPhone 6 and iPhone 6 Plus, all of which debuted on Sept. 9.
Last week, Apple sent out media invitations for a March 9 special event dubbed "Spring Forward," a reference to the fact that Saturday is when clocks will move forward in the U.S. for Daylight Saving Time. It's also a not-so-subtle hint that next Monday's presentation will focus largely on the upcoming Apple Watch, which is set to become available in April.
AppleInsider will be on hand at Monday's event in San Francisco, and will have full live coverage of the event. Readers can stay informed through the official AppleInsider app for iPhone and iPad, as well as on Facebook, Twitter and RSS.
Comments
Is there any chance that this event will include product announcements other than the Apple Watch?
what is Apple signaling with all the nines...? The answer is out there...
Unfortunately it’s not looking that way.
Showing off iOS 9.
Retina MBA.
AppleTV.
Something.
Anyway, back on topic... The extra bit being built is probably just to demo the %uF8FFWatch. Nothing more, nothing less.
Quote:
Hmmm...September 9th and now March 9th.... first the 9th day of the 9th month and then the 9th day of the 3rd month...
what is Apple signaling with all the nines...? The answer is out there...
Well, as long as we're engaging in zany theories
, here's one of mine:
I think that the Apple Watch will be one of Apple's biggest revenue streams, second only to the iPhone, and will reach this level in only a few year's time. My evidence for this bullish stance?: cherry trees.
The auditorium for Apple Campus 2 is surrounded by cherry trees, which typically have a peak bloom time at the end of March, beginning of April. I would imagine that Apple would place a lot of value on any event that would take place during this time, which appears likely to coincide with the Apple Watch release schedule. By the time Apple has their first event in the new auditorium in 2017, I'd bet that the Apple Watch will have gained plenty of momentum, setting the stage for it to become the keystone for your digital life.
This would also mesh with Apple's announcement: Spring Forward (into the digital future with Apple Watch).
The end.
Is there any chance that this event will include product announcements other than the Apple Watch?
Well, there's always a chance. Whether or not it's particularly likely is a completely different question.
My own hunch is the answer is no, it is not likely that there will be other product announcements at this event although I would be happy to be wrong in this case.
A slight speed bump to the Macs would not merit any real time on the stage and besides, I'm not sure if new processor availability from Intel gybes with the timing of next week's event. I would expect new/more announcements at WWDC, particularly Macs.
The other product that has not been refreshed for a while is Apple TV, although I'm not convinced Apple would try to combine an Apple Watch debut with an Apple TV announcement.
Is there any chance that this event will include product announcements other than the Apple Watch?
Sure, but they'd be minor bumps they won't mind getting submerged in the watch frenzy. Anything they want noticed they won't pair with the watch announcement (if that's what this is...) that'd be the equivalent of when people announce bad news late Friday hoping something bigger comes along over the weekend to bury it.
Hmmm...September 9th and now March 9th.... first the 9th day of the 9th month and then the 9th day of the 3rd month...
what is Apple signaling with all the nines...? The answer is out there...
Not really sure it signals anything but who knows. Be interesting to find out
I'm surprised that people aren't camped out watching every box that comes and goes. Do you think there will be more treadmills and people working out at this one? Or what real work activities will they be showing off?
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Spring Forward......to a trillion dollar market cap.
Count me in on the group hoping for more than ?Watch, but I don't think they'll get too crazy. There might be some brief updates on Apple at the beginning.
Yes. There is a chance.
I would be surprised if there aren't new MBAs announced because I'm not sure if WWDC makes the most sense and I think next Autumn is a bit late. I am also expecting them to be 12" and Retina, and hopefully fan-less.
Yes. There is a chance.
I would be surprised if there aren't new MBAs announced because I'm not sure if WWDC makes the most sense and I think next Autumn is a bit late. I am also expecting them to be 12" and Retina, and hopefully fan-less.
I think so as well, as new MBA's aren't big enough to justify their own event anymore either. An ?TV update at WWDC would make sense if they're going to open it up to developers.
The rest of the Mac lineup can wait for Skylake at this point, so the fall will work for them.
If anything stole the thunder from ?Watch next week it's the even they had 6 months ago announcing ?Watch.
If we look at the iPhone, Apple TV, iPad, and even new Mac products, didn't they have new products on most of these? If anything, the "thunder stealing" will be the other way around, as in the case of the Apple TV getting it's first full demo on the same day as the iPhone, yet I bet most don't remember that because the iPhone stole the show.
Considering the number of units Macs sell I don't think announcing new MBAs before getting onto a rehash of ?Watch, hopefully with some new features, will be expected or atypical for Apple.
Quote:
Hmmm...September 9th and now March 9th.... first the 9th day of the 9th month and then the 9th day of the 3rd month...
what is Apple signaling with all the nines...? The answer is out there...
...as long as we're engaging in zany theories
, here's one of mine:...cherry trees.
The auditorium for Apple Campus 2 is surrounded by cherry trees, which typically have a peak bloom time at the end of March, beginning of April. I would imagine that Apple would place a lot of value on any event that would take place during this time, which appears likely to coincide with the Apple Watch release schedule. By the time Apple has their first event in the new auditorium in 2017, I'd bet that the Apple Watch will have gained plenty of momentum, setting the stage for it to become the keystone for your digital life.
This would also mesh with Apple's announcement: Spring Forward (into the digital future with Apple Watch).
The end.
Let me guess this was from the asian trade journal DigiTimes ¡
Let me guess this was from the asian trade journal DigiTimes ¡
That's absurd.. I have much more evidence to back up my claims then they ever do.
(i'm as guilty as anybody as I click on the links and look etc, but rationally, come on, it's a bit embarrassing that we lust for this really isn't it%u203D) It's just as well this world has nothing to worry about like conflict, famine, disease, debt etc!