Google, Intel team with TAG Heuer on luxury Android Wear smartwatch to counter Apple Watch

Posted:
in Apple Watch edited March 2015
At today's inauguration of the Baselworld 2015 watch and jewelry expo in Switzerland, watchmaker TAG Heuer announced a partnership with Google and Intel on a new luxury smartwatch, due to launch sometime before the end of 2015.




Until then, prices and functions are being kept secret, Bloomberg reported on Thursday. Google, however, will be supplying the Android Wear platform and helping with software development. Intel will provide a system-on-chip to power the device.

Jean-Claude Biver -- the head of watches at TAG Heuer's parent company, LVMH -- said that this was his "biggest announcement ever" in 40 years of working in the industry. He also claimed that the product would be the "greatest connected watch," and like any good model a "marriage of beauty and utility."

The announcement appears to be a direct response to the Apple Watch, the final form of which was revealed earlier this month. TAG Heuer may specifically be trying to compete against the steel and/or Edition models of the Watch, which are targeted at richer customers willing to spend thousands or even tens of thousands of dollars on a fashion item.

Steel Apple Watches can cost as much as $1,099, while Edition pieces start at $10,000 and scale up to $17,000. TAG Heuer's mechanical watches typically occupy a middleground, though some rare models can exceed Edition prices.

Most Android Wear devices are priced at $300 or less, which could make the TAG Heuer entry one of the first true luxury Wear products. It remains to be seen how well the Apple Watch will be able to compete, since even the cheapest Sport Watches begin at $349.
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Comments

  • Reply 1 of 171
    rconercone Posts: 18member

    "Lions and tigers and bears oh my!"

  • Reply 2 of 171
    john.bjohn.b Posts: 2,721member

    It looks like TAG Heuer finally woke up to the strategic risk the Apple Watch is bringing to their industry.  It's a shame about the Google Gear partnership, though.

  • Reply 3 of 171
    gatorguygatorguy Posts: 21,094member
    sog35 wrote: »
    agree.  Google will just cheapen their brand.

    What would it be like to see a nice TAG watch with a sticker that says "Powered by Android".  Yuk.
    Agreed. They shouldn't use stickers.
  • Reply 4 of 171

    It's like an Aston Martin with an engine built by Datsun. <img class=" src="http://forums-files.appleinsider.com/images/smilies//lol.gif" />

  • Reply 5 of 171
    nasseraenasserae Posts: 3,158member
    sog35 wrote: »
    agree.  Google will just cheapen their brand.

    What would it be like to see a nice TAG watch with a sticker that says "Powered by Android".  Yuk.

    "Intel Inside™"
  • Reply 6 of 171
    MacProMacPro Posts: 18,367member
    nasserae wrote: »
    "Intel Inside™"

    I was just about to write, it should say 'Android Inside' and play a silly jingle every time you use it ... ????
  • Reply 7 of 171
    mstonemstone Posts: 11,510member

    Oh, my first ?Watch app idea: Tackymetre

  • Reply 8 of 171
    MacProMacPro Posts: 18,367member
    It's like an Aston Martin with an engine built by Datsun. :lol:

    Wow I haven't heard the name Datsun used for decades ... I had an old Datsun 1200 Coupe as a student. It was fine as long as I didn't have to stop. :\
  • Reply 9 of 171

    Vaporware, until it's actually shown.

     

    Microsoft used to pull this kind of stunt regularly... announce something, just to dampen enthusiasm for a competitor's earlier/better effort.

  • Reply 10 of 171
    mstonemstone Posts: 11,510member
    Quote:

    Originally Posted by digitalclips View Post

     
    Wow I haven't heard the name Datsun used for decades ... I had an old Datsun 1200 Coupe as a student. It was fine as long as I didn't have to stop. image


    I think Datsun was just a US name. In Panama they were always Nissan, back as far as I can remember, like mid-sixties.

  • Reply 11 of 171
    Quote:

    Originally Posted by mstone View Post

     

    I think Datsun was just a US name. In Panama they were always Nissan, back as far as I can remember, like mid-sixties.




    Datsun is what they use in India today IIRC.

  • Reply 12 of 171
    sflocalsflocal Posts: 4,698member

    It's still lipstick on a pig.  This will be a perfect modern-example of the ill-fated Motorola/Rokr "partnership" from years ago.  Both companies with big egos will get in the way, and the product will be forgotten about in the hopes the passage of time erases it from everyone's memory.



    Tag is polluting its brand image by including a trash OS.  Then again, given the circumstances I suppose it has no choice since it has no software/ecosystem expertise... not that Android does either.



     

  • Reply 13 of 171
    gatorguygatorguy Posts: 21,094member

    Datsun is what they use in India today IIRC.

    I think I recall reading the same thing.
  • Reply 14 of 171
    john.b wrote: »
    It looks like TAG Heuer finally woke up to the strategic risk the Apple Watch is bringing to their industry.  It's a shame about the Google Gear partnership, though.

    Big mistake! They should have used Tizen.
    This 3 way consortium is bound to fail
  • Reply 15 of 171
    mstonemstone Posts: 11,510member
    Quote:

    Originally Posted by TheWhiteFalcon View Post

     
    Quote:
    Originally Posted by mstone View Post

     

    I think Datsun was just a US name. In Panama they were always Nissan, back as far as I can remember, like mid-sixties.




    Datsun is what they use in India today IIRC.




    Ok, never been to India.

    I remember that in the 60s they only had a couple different keys, at least in Panama. People could unlock and start other people's cars. 

  • Reply 16 of 171
    MacProMacPro Posts: 18,367member
    mstone wrote: »
    I think Datsun was just a US name. In Panama they were always Nissan, back as far as I can remember, like mid-sixties.

    I was in the UK in the early 70's. Datsun was very popular. They had quite the sporty image. The Datsun 240Z was very nice. I never understood the need to change a well known brand to Nissan.
  • Reply 17 of 171
    mstonemstone Posts: 11,510member
    Quote:
    Originally Posted by digitalclips View Post

     
    The Datsun 240Z was very nice. 


    Fairlady

  • Reply 18 of 171
    Quote:

    Originally Posted by digitalclips View Post



    I was in the UK in the early 70's. Datsun was very popular. They had quite the sporty image. The Datsun 240Z was very nice. I never understood the need to change a well known brand to Nissan.

     

    I felt the same way, growing up in the US.  I mean, what's not to like?

     

    LEAD Technologies Inc. V1.01

  • Reply 19 of 171
    muppetrymuppetry Posts: 3,328member
    Quote:

    Originally Posted by digitalclips View Post

     
    Quote:

    Originally Posted by mstone View Post



    I think Datsun was just a US name. In Panama they were always Nissan, back as far as I can remember, like mid-sixties.




    I was in the UK in the early 70's. Datsun was very popular. They had quite the sporty image. The Datsun 240Z was very nice. I never understood the need to change a well known brand to Nissan.

     

    They were very popular. I learnt to drive in one.

     

    http://www.topgear.com/uk/car-news/History-lesson-Datsun-2013-07-16

  • Reply 20 of 171
    aderutteraderutter Posts: 225member

    These are going to make the Apple Watch look like a bargain.

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