I'm not one of those people who stares at a WWDC logo and tries to divine what new things might be announced, or write blog entries about hidden clues in keynote announcements. But I can certainly psychoanalyze myself: something just feels vaguely uncomfortable. A hunch, woman's intuituion, I don't know, but it's there. And it seems like I'm not the only one, but I'm not drawing a conclusion from it. It just *feels* different, and not in an agreeable way.
When I first saw this (on MacRumors) I thought, 'oh cool new band colors are coming'. And I especially thought the orange and navy looked nice. And it didn't surprise me because Jony Ive had indicated Apple was working on more styles (can't remember which interview it was). I'm sure events like this our plan long pants so it's not like Apple can just pull out because shipments to consumers might be delayed.
I tend to agree. It's starting to be a bit over the top. Steve would not have wanted this. The product is the hero, as are Apple's regular loyal customers. This is not the Apple Steve built - this is too much exclusivity and pomp, moving to the front of the line based on fame or fortune. With Steve it was not about celebrity - but about making the best products, and the customers will come.
Oh please. We have ZERO evidence at this point that these bands are exclusive to anyone. They just happened to be announced some place other than an Apple keynote. Big f'ng deal. I would think people would be happy since it seems the blue, green and pink bands don't appear to be that popular. People should be happy more color choices are coming.
To me Apple Watch is the most egalitarian product Apple has ever released. The $349 Sport Watch has the exact same capabilities as the $10K Edition Watch. Apple will sell more watches in one month than all of Android Wear combined in one year. And that's partly because of marketing events like this. Jony Ive gave singer Sam Smith a watch. He posted a picture of it on Instagram. The picture got over 140K views and 1600 comments. That's esentially free marketing. The kind of marketing nobody else could buy.
This strategy has Angela Ahrents written all over it. She did much for Burberry with social media campaigns. She's "Retail" the way Philler Shiller is "Marketing"-so much more than the title implies.
This strategy has Angela Ahrents written all over it. She did much for Burberry with social media campaigns. She's "Retail" the way Philler Shiller is "Marketing"-so much more than the title implies.
I guess I don't get the furor. ?Watch is partially a fashion product so Apple is engaging the fashion community. I don't see what the big deal is. Since when did the fashion world become the enemy?
Most definitely, especially given the fact that it's not the public who can get these watches, it's only rich people. No one will be able to go into a store on 24 April and get one. Or the following week. Physical inventories not until June; order through the website and just hurry up and wait? Even people who take their cues from celebrities are not going to be happy that Apple is getting free publicity: they will just know they can't get one, but Those Others are well taken care of.
I smell a rotten Ahrendts' Apple in this type of advertising.
While I am not particularly impressed by your pun, it does seem like there's a Burberry-type world that these Cupertino guys are suddenly being exposed to, and they're reveling in it. (Although, they're still not dressed for the part). Nothing necessarily wrong with that.
I am sure it'll all come down to earth soon enough, and these guys'll be back doing what they do best.
I personally believe that that Watch will have done as well without all the fashion hoopla. I am a reasonably -- but by no means super -- high-end consumer for most things, including my clothes,cars, electronics, cooking equipment, watches, etc., but I am quite unmoved, perhaps even a tad put off, by the whole Vogue/Wintour/Lagerfeld/Baretta world.
I guess I don't get the furor. ?Watch is partially a fashion product so Apple is engaging the fashion community. I don't see what the big deal is. Since when did the fashion world become the enemy?
The furor would make sense if Apple did not make a $349 model, but they did. What I'm reading is "Apple, you should not make a luxury model, but if you do, don't market it to the people who can afford it, but if you do that, make sure I don't see it."
I guess I don't get the furor. ?Watch is partially a fashion product so Apple is engaging the fashion community. I don't see what the big deal is. Since when did the fashion world become the enemy?
Since high school, when the beautiful cool kids were mean to the nerds. 8-)
The furor would make sense if Apple did not make a $349 model, but they did. What I'm reading is "Apple, you should not make a luxury model, but if you do, don't market it to the people who can afford it, but if you do that, make sure I don't see it."
From what I can tell based on this story, Apple isn't marketing anything luxury at this event. There showing off different colored sport bands, the cheapest bands in all the Watch collections.
Comments
When I first saw this (on MacRumors) I thought, 'oh cool new band colors are coming'. And I especially thought the orange and navy looked nice. And it didn't surprise me because Jony Ive had indicated Apple was working on more styles (can't remember which interview it was). I'm sure events like this our plan long pants so it's not like Apple can just pull out because shipments to consumers might be delayed.
Steve Jobs' Apple: "The computer for the rest of us."
Tim Cook's Apple:
Oh please. We have ZERO evidence at this point that these bands are exclusive to anyone. They just happened to be announced some place other than an Apple keynote. Big f'ng deal. I would think people would be happy since it seems the blue, green and pink bands don't appear to be that popular. People should be happy more color choices are coming.
This strategy has Angela Ahrents written all over it. She did much for Burberry with social media campaigns. She's "Retail" the way Philler Shiller is "Marketing"-so much more than the title implies.
It was announced last September.
http://www.vanityfair.com/news/business/2014/09/marc-newson-apple-jony-ive
Btw, I must have missed the news, but Marc Newsom is an 'Apple designer'? Since when?
They hired him officially a week or so before the September event.
I guess I don't get the furor. ?Watch is partially a fashion product so Apple is engaging the fashion community. I don't see what the big deal is. Since when did the fashion world become the enemy?
Waaaaahhhhh! ????????????????????
While I am not particularly impressed by your pun, it does seem like there's a Burberry-type world that these Cupertino guys are suddenly being exposed to, and they're reveling in it. (Although, they're still not dressed for the part). Nothing necessarily wrong with that.
I am sure it'll all come down to earth soon enough, and these guys'll be back doing what they do best.
I personally believe that that Watch will have done as well without all the fashion hoopla. I am a reasonably -- but by no means super -- high-end consumer for most things, including my clothes,cars, electronics, cooking equipment, watches, etc., but I am quite unmoved, perhaps even a tad put off, by the whole Vogue/Wintour/Lagerfeld/Baretta world.
At $49 each, I'm expecting all 170 Crayola colors.
Wanna see an ironic photo?
The furor would make sense if Apple did not make a $349 model, but they did. What I'm reading is "Apple, you should not make a luxury model, but if you do, don't market it to the people who can afford it, but if you do that, make sure I don't see it."
Newson
I guess I don't get the furor. ?Watch is partially a fashion product so Apple is engaging the fashion community. I don't see what the big deal is. Since when did the fashion world become the enemy?
Since high school, when the beautiful cool kids were mean to the nerds. 8-)
From what I can tell based on this story, Apple isn't marketing anything luxury at this event. There showing off different colored sport bands, the cheapest bands in all the Watch collections.
8-)
Steve Jobs' Apple: "The computer for the rest of us."
Tim Cook's Apple:
Yup, times are a'changin'.
Let's see how many people say this once WWDC rolls around.