TAG Heuer unveils $1,500 'Connected' smartwatch running Android Wear

Posted:
in General Discussion edited November 2015
The Swiss watch industry fired its first significant shot across the Apple Watch's bow with the Monday revelation of TAG Heuer's Connected smartwatch, sporting a classic design, a titanium case, and a $1,500 price tag.




The "Connected" is modeled after TAG's famous Carrera watch, swapping the standard face out for a 1.5-inch circular LTPS LCD touchscreen display. It's sheathed in a nearly identical titanium case to its mechanical doppleg?nger, and ships with a choice of colorful rubber straps.

The watchmaker has chosen to outfit the Connected with only a basic suite of sensors, including a gyroscope, tilt detection -- likely in the form of an accelerometer -- and microphone. Absent are advanced biological sensors, like a heart rate monitor, commonly found in other Android Wear smartwatches.

Bluetooth 4.1 and 802.11 b/g/n/ WiFi make up the connectivity suite. TAG Heuer has partnered with Intel for the device's processor, which the company describes as a 1.6-gigahertz dual-core unit with 500 megahertz "normal operation speed."

1 gigabyte of RAM and 4 gigabytes of flash storage round out the technical specifications.




The most interesting feature is not a feature at all, however. After two years, TAG will allow Connected buyers to swap their old watch -- plus another $1,500 -- and receive a mechanical TAG Heuer watch in return.

The TAG Heuer Connected is available now for $1,500 from TAG Heuer retailers throughout the U.S. and Canada. An international rollout is scheduled soon.
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Comments

  • Reply 1 of 115
    Now they're playing Apple's game.
  • Reply 2 of 115
    1GiB RAM and a 1.6GHz CPU in a watch? How long does the battery last?
  • Reply 3 of 115

    Are there any pictures out there that aren't computer renders?

    Is it a shipping product, or just an announcement of what they want to ship?

  • Reply 4 of 115
    That's cheap. $1500 for the connected, $1500 to swap out in two years. $3000 total for a mechanical Carrera is a great deal.
  • Reply 5 of 115
    Are there any pictures out there that aren't computer renders?
    Is it a shipping product, or just an announcement of what they want to ship?

    Pretty much everything is a computer render now days. Even Apple products. What's the big deal?
  • Reply 6 of 115
    Oof! Those rubber straps look awful.
  • Reply 7 of 115
    Quote:

    Originally Posted by SirLance99 View Post





    Pretty much everything is a computer render now days. Even Apple products. What's the big deal?



    Found one:

    That's the big deal... it looks cheap and ugly in real life.

  • Reply 8 of 115
    So.....it's just another Android Wear watch(with worse features) with Tag's name. Oh sure, this will go well with the Android buyers. LOL.
  • Reply 9 of 115
    hodarhodar Posts: 335member
    Does almost as much as an Apple watch - at 3x the price.
  • Reply 10 of 115
    Looks like a cheap piece of irrelevant tat to me.
    This is good for Apple.
  • Reply 11 of 115
    Quote:

    Originally Posted by SirLance99 View Post



    That's cheap. $1500 for the connected, $1500 to swap out in two years. $3000 total for a mechanical Carrera is a great deal.



    Doesn't actually say a Carrera, just a 'mechanical Tag Heuer' ... 

  • Reply 12 of 115
    gatorguygatorguy Posts: 22,827member
    john12345 wrote: »
    So.....it's just another Android Wear watch(with worse features) with Tag's name. Oh sure, this will go well with the Android buyers. LOL.
    i don't know that Android users are necessarily the only target market. Note the absence of health tracking sensors, which don't work with Android Wear and iOS.
  • Reply 13 of 115

    Did they say how long a charge lasts? Gotta think inclusion of GPS is gonna suck...

     

    Edited: Gyroscope, not GPS

  • Reply 14 of 115

    Doesn't actually say a Carrera, just a 'mechanical Tag Heuer' ... 


    Nope!
    $1500 for the watch, $1500 for the swap. So $1500 to have a smartwatch for now, and when you're done with having a smartwatch you can trade it in, and throw out another $1500, and they'll hand you an exclusively designed Carrera that typically costs $5000 or more. This way your watch doesn't just become obsolete and sit in a drawer, it becomes timeless?.
  • Reply 15 of 115
    Looks like their gun misfired. Product without a market.
  • Reply 16 of 115
    gatorguygatorguy Posts: 22,827member
    Did they say how long a charge lasts? Gotta think inclusion of GPS is gonna suck...
    "All day" :\

    the assumption is 25 hours of so with the 410mAh battery. Who knows until a few people buy one and report, which may take awhile. I think there's only 1000 being made available for sale here in the US.
  • Reply 17 of 115
    Quote:

    Originally Posted by SirLance99 View Post



    That's cheap. $1500 for the connected, $1500 to swap out in two years. $3000 total for a mechanical Carrera is a great deal.



    You're kidding yourself if you think they're going to sell a regular Carrera + the smartwatch for $3000.   The mechanical watch is obviously going to be some cheaper version.   Maybe something like $2000 watch.

  • Reply 18 of 115
    Then why not just buy a $3,000 mechanical watch in the first place? Or, if you really want to see if a smartwatch works for you, then get a $200 Android watch or a $400 Apple Watch before investing $1,500 in a smartwatch.
  • Reply 20 of 115

    Wow, that's going to be flying off the shelves... Directly into the discount bins.

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