Tim Cook lauds new iPhone 6s Smart Battery Case design as easy to use
Apple CEO Tim Cook responded to negative criticism over the company's new Smart Battery Case, saying the "hump" battery cell is designed for easy-on, easy-off use.
Cook, who was in New York attending an Hour of Code session on Wednesday, told Mashable that other battery cases like those offered by Mophie are difficult to put on and take off due to their rigid full-length battery packs.
"You know, I probably wouldn't call it 'the hump,'" Cook said, referring to the protruding battery pack. "If you make this solid all the way across, in order to get it on, you'd find it very difficult to get it on and off. So the guys had this great insight to put the bend in along with making it a smart case."
Apple's Smart Battery Case features a flexible fluoroelastomer skin, allowing users to bend the top portion out of the way when inserting and removing an iPhone. Apple quietly released the accessory on Tuesday.
Cook was quick to point out that most iPhone users "probably don't need this at all" if they charge their device daily. Instead, the battery life extender is designed for special scenarios like hiking and overnight trips.
The Smart Battery Case is the first official battery pack to launch since the original iPhone debuted in 2007. The product's design is a departure from popular third-party offerings that incorporate large battery cells that effectively doubles handset thickness. Detractors, however, say the hump-like protrusion breaks up iPhone's clean lines.
Cook, who was in New York attending an Hour of Code session on Wednesday, told Mashable that other battery cases like those offered by Mophie are difficult to put on and take off due to their rigid full-length battery packs.
"You know, I probably wouldn't call it 'the hump,'" Cook said, referring to the protruding battery pack. "If you make this solid all the way across, in order to get it on, you'd find it very difficult to get it on and off. So the guys had this great insight to put the bend in along with making it a smart case."
Apple's Smart Battery Case features a flexible fluoroelastomer skin, allowing users to bend the top portion out of the way when inserting and removing an iPhone. Apple quietly released the accessory on Tuesday.
Cook was quick to point out that most iPhone users "probably don't need this at all" if they charge their device daily. Instead, the battery life extender is designed for special scenarios like hiking and overnight trips.
The Smart Battery Case is the first official battery pack to launch since the original iPhone debuted in 2007. The product's design is a departure from popular third-party offerings that incorporate large battery cells that effectively doubles handset thickness. Detractors, however, say the hump-like protrusion breaks up iPhone's clean lines.
Comments
When I first saw this new hump case, I smelled a hidden agenda to make one that included cordless, inductive charging. Imagine this shape being compatible with a dock or puck that works like the Apple Watch charger.
it probably feels good too.
Nothing but sensibility in his response and in the reasoning behind the case.
Not sure what there is to actually spin about it, given consumers' satisfaction with the iPhone (and its battery life.)
The numbers simply don't support this accessory being anything other than just a useful accessory (that doesn't look bad, either.)
But yeah, I love me some anecdotal nonsense... feel free.
the Pencil is awesome, and theres absolutely no problem charging it -- youre probably not even aware of the adapter in the box for using a wall charger.
and the charge port on the mouse is in the correct spot -- because the front is actual "live" touch surface area, so putting the hole there would be bunk. and since it lasts for 30 days, AND you can get a whole day's charge in 2 minutes, theres absolutely NOTHING to complain about....unless youre a troll, of course.
This is what compromise does.
Having seen it, and the guys at the Apple Store allowing me to take one and put it on my iPhone and try it out, it is well designed. Most Apple complaints about design always say “form over function” where this one is both, at least to me, when I saw it
I do like the case actually. Looks better than the Mprphie IMO.
Not Apple's best work for sure but seems quite serviceable.
don't have any owners who could possibly need this?
Am I missing something?
(I mean besides 99.7% of everything?')
what on earth do you believe is going wrong since Jobs died? classic troll trope, man.