Survey finds iPhone X & 8 purchase intent at highest level since Apple launched the iPhone...
Amid concerns over the debut of the iPhone 8 and iPhone 8 Plus, a new survey finds that the trio of those phones plus the iPhone X is generating considerable buying buzz, with 69 percent of North American consumers planning to buy a new iPhone within the next 3 months.
Investment firm UBS partnered with 451 Research to poll 3,840 consumers about their buying intentions over the next 90 days. The survey found that iPhone purchase interest is at its highest level since it reached 71 percent when the iPhone 6 lineup debuted in 2014.
The survey suggests that the iPhone X, iPhone 8 Plus and iPhone 8 have generated more interest from consumers than the last two years, in which the iPhone 7 and iPhone 6s were launched.
For the iPhone X specifically, 43 percent of iPhone buyers said they plan to buy the new flagship model, with a starting price of $999.
The survey also indicated that the iPhone 8 Plus has, thus far, outsold the smaller iPhone 8, showing consumers gravitating toward the larger display and superior camera.
Analyst Steven Milunovich acknowledged that there has been considerable demand and supply-side speculation in recent weeks. Notably, there have been supply chain rumors suggesting Apple has cut orders for the iPhone 8, while the CEO of Canadian carrier Rogers described sales as "anemic."
Milunovich, however, isn't concerned, and advised investors to ignore most of what they hear ahead of the iPhone X launch. Accordingly, UBS has maintained its price target of $180 for shares of AAPL with a "buy" rating.
Investment firm UBS partnered with 451 Research to poll 3,840 consumers about their buying intentions over the next 90 days. The survey found that iPhone purchase interest is at its highest level since it reached 71 percent when the iPhone 6 lineup debuted in 2014.
The survey suggests that the iPhone X, iPhone 8 Plus and iPhone 8 have generated more interest from consumers than the last two years, in which the iPhone 7 and iPhone 6s were launched.
For the iPhone X specifically, 43 percent of iPhone buyers said they plan to buy the new flagship model, with a starting price of $999.
The survey also indicated that the iPhone 8 Plus has, thus far, outsold the smaller iPhone 8, showing consumers gravitating toward the larger display and superior camera.
Analyst Steven Milunovich acknowledged that there has been considerable demand and supply-side speculation in recent weeks. Notably, there have been supply chain rumors suggesting Apple has cut orders for the iPhone 8, while the CEO of Canadian carrier Rogers described sales as "anemic."
Milunovich, however, isn't concerned, and advised investors to ignore most of what they hear ahead of the iPhone X launch. Accordingly, UBS has maintained its price target of $180 for shares of AAPL with a "buy" rating.
Comments
1. No one is forcing anyone to buy any phone.
2. There is no such thing as a full screen/zero bezel phone.
There is instead a screen to body ratio and the iPhone X does very well with that measurement.
3. You think there is a "very ugly notch".
I think it looks fine. Partly because I understand the reason for it in terms of UI and with keeping the phone more compact.
4. A camera bump is not exclusive to the iPhone X. A bump has been on iPhones for years.
2) Your excuse that the bezel is to "protect your screen from gripping hand" makes no sense. You can say that they need a slight bezel because of the physics of durability, but don't suggest it's because of accidental input so they made it artificially larger than it could've been.
And like the typical troll, they waltz into a forum, squat and drop a Baby Ruth turd on the floor, admire it, and then leave.
Take flat screen TVs with edge to edge displays. Do we describe them as bezel-less?
I'll wait to see what actual numbers are in the December 31 and March 31 quarters. It is easy to say something when taking a survey, quite another thing when it is time to part with $1,000 for a phone.
iPhone 2007
iPhone 4 (briefly, I broke it)
iPhone 5s
Clearly, I buy a new phone when the one I own won’t run the latest OS any longer. I like to buy my phones outright, and be done with it.
This upgrade cycle is perfect for me, but I want it play with ipX before I make a decision.
https://daringfireball.net/linked/2017/10/20/its-all-screen
I don’t have a problem with the side and bottom edges of the iPhone X being described as “all screen”. It’s not the same as Samsung’s Galaxy Edge sides, but I dislike the way those Edge phones look when I hold them. If there were no notch — that is to say, if the top of the iPhone X looked exactly like the bottom — I would have no problem declaring that “all screen” would be a fair description.
But with the notch? No way. Here’s one simple way to think about it: what does Apple do 2-3 years from now if they ship an iPhone with no notch? Describe it as “Really all screen this time”?
https://www.theverge.com/2017/10/23/16519388/iphone-8-plus-vs-iphone-x-comparison
I say believe the rumor that states sales are good and people are buying.
Simply based on the fact that every year we get these doom & gloom stories about dismal sales and every year they’re wrong. Why should it be any different this year?