Jony Ive talks Apple Park, iPhone X, change, and product evolution in interview

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  • Reply 21 of 31
    Rayz2016rayz2016 Posts: 6,957member
    I wonder if this issue was printed on thinner paper than usual. You know, to make it thinner!!
    Yeah, we get it. 
    doozydozenhubbax
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  • Reply 22 of 31
    appexappex Posts: 687member
    Jony Ive, functionality first. Then the rest.
    entropysdoozydozen
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  • Reply 23 of 31
    entropysentropys Posts: 4,417member
    appex said:
    Jony Ive, functionality first. Then the rest.
    I hit the like button, but...it is the serious attention to the intersection between form and functionality that sets Apple apart. I believe Jobs used to keep a rein on Ive when he was alive, and since then the idea has always been there, but sometimes a corner got cut a bit too close, you know (see Mac Pro et al). Of course, it happened even when Steve was still with us (cube, I’m, literally, looking at you).
    edited November 2017
    doozydozen
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  • Reply 24 of 31
    entropys said:
    appex said:
    Jony Ive, functionality first. Then the rest.
    I hit the like button, but...it is the serious attention to the intersection between form and functionality that sets Apple apart. I believe Jobs used to keep a rein on Ive when he was alive, and since then the idea has always been there, but sometimes a corner got cut a bit too close, you know (see Mac Pro et al). Of course, it happened even when Steve was still with us (cube, I’m, literally, looking at you).
    What proof do you provide that Jobs kept a practical rein on Ive? As you said the cube, the hockey puck mouse come to mind, the original Air. No, I think that’s a made-up narrative without any facts behind it. 
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  • Reply 25 of 31
    GeorgeBMacgeorgebmac Posts: 11,421member
    Ive would rather users look at the iPhone X less because it is all-screen, and more because the entire iPhone is configurable, with no static Home button. The designer notes that the design is "out of the way" with the new device.
    The designer eliminates design from his newest product and simply makes it fluid and changeable.
    Isn't that a bit like eliminating your own job?

    That's similar to Bezos recent comments on what he looks for in an employee:  it isn't intelligence.  It's a history of choosing the right thing to do.  Of making hard choices because they are the right thing to do.

    That quality is the root of every great company....
    watto_cobra
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  • Reply 26 of 31
    My BS detector indicated some activity after reading what Ive said.
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  • Reply 27 of 31
    Rayz2016rayz2016 Posts: 6,957member
    AI_lias said:
    My BS detector indicated some activity after reading what Ive said.
    Really? Gosh, that’s very interesting. 
    GeorgeBMacwatto_cobra
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  • Reply 28 of 31
    Rayz2016rayz2016 Posts: 6,957member
    Some people will look at that magazine cover and think that Jony agonised for days over a particular shade of white. 

    Other people will look at that magazine cover and think that Jony came up with it on his way back from the bathroom.  

    The first group are Apple fans. 
    The second group are Android fans who live in Mac forums. 

    Both groups  are obsessed with Apple. 
    Neither group knows for sure if they’re right. 


    edited November 2017
    GeorgeBMacwatto_cobra
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  • Reply 29 of 31
    entropysentropys Posts: 4,417member
    entropys said:
    appex said:
    Jony Ive, functionality first. Then the rest.
    I hit the like button, but...it is the serious attention to the intersection between form and functionality that sets Apple apart. I believe Jobs used to keep a rein on Ive when he was alive, and since then the idea has always been there, but sometimes a corner got cut a bit too close, you know (see Mac Pro et al). Of course, it happened even when Steve was still with us (cube, I’m, literally, looking at you).
    What proof do you provide that Jobs kept a practical rein on Ive? As you said the cube, the hockey puck mouse come to mind, the original Air. No, I think that’s a made-up narrative without any facts behind it. 
    I don’t have any direct evidence, no. That’s why I said I believe. But Jobs did do things like that, his famous reaction at a meeting when he was presented with a preliminary demo of a Segway comes to mind. Of course he had misses. No one is perfect.
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  • Reply 30 of 31
    entropys said:
    entropys said:
    appex said:
    Jony Ive, functionality first. Then the rest.
    I hit the like button, but...it is the serious attention to the intersection between form and functionality that sets Apple apart. I believe Jobs used to keep a rein on Ive when he was alive, and since then the idea has always been there, but sometimes a corner got cut a bit too close, you know (see Mac Pro et al). Of course, it happened even when Steve was still with us (cube, I’m, literally, looking at you).
    What proof do you provide that Jobs kept a practical rein on Ive? As you said the cube, the hockey puck mouse come to mind, the original Air. No, I think that’s a made-up narrative without any facts behind it. 
    I don’t have any direct evidence, no. That’s why I said I believe. But Jobs did do things like that, his famous reaction at a meeting when he was presented with a preliminary demo of a Segway comes to mind. Of course he had misses. No one is perfect.
    Of course he "kept a rein on Ive".   No CEO worth his salt (particularly one like Jobs) would let any single employee -- no matter his abilities and loyalty -- run wild and unchallenged.  Actually, that even applies to the CEO himself -- the board as well as the organization act as a restraining factor...

    (That said, the Cube was not one of those times -- because the cube was from NeXT and Ive never worked there.)
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  • Reply 31 of 31
    macguimacgui Posts: 2,547member
    78Bandit said:
    I'm all for white space when it enhances the design, but honestly that magazine cover looks like one of those notepads companies give out to keep on your desk to jot stuff down.  Maybe it is esoteric and reflects Ive's unique personality, but if that would have been created by anyone else it would have been tossed in the dumpster.
    That was my first thought as well. Still I like the cover well enough. But I doubt that Ive created it. It was probably done by Walpaper as an homage.

    Maybe somebody has more definitive information, like something from the inside cover? 

    'Jony Ive custom cover for the December issue of Wallpaper* magazine' is a bit ambiguous to me.
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