Jony Ive talks Apple Park, iPhone X, change, and product evolution in interview

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in General Discussion
As part of a longer piece about Apple Park, Apple Chief Design Officer Jony Ive spoke about Apple as it stands, with change as a central theme to where Apple has been, is now, and how it uses change and evolution to survive.


Apple Park

In an interview published on Thursday, Ive spoke in depth to Wallpaper* magazine about Apple's relationship with the facility's architects, Foster + Partners, and how Apple's need to evolve and change was central to the design process of the building.

"I don't think it is necessary to be explicit about its flexibility, but that flexibility is absolutely as powerful as in buildings where the primary story, is 'Hey, you can reconfigure this.'" said Ive. "Our building is very configurable and you can very quickly create large open spaces or you can configure lots of smaller private offices. The building will change and it will evolve."

Ive notes that in the new campus, different design disciplines can more easily mix than in the past. Additionally, collaboration and the need to change how that happens was a central ethos of the design.




"I'm sure in 20 years' time we will be designing and developing very different products, and just that alone will drive the campus to evolve and change." added Ive. "And actually, I'm much more interested in being able to see the landscape, that is a much more important capability."

iPhone X in a year

Ive would rather users look at the iPhone X less because it is all-screen, and more because the entire iPhone is configurable, with no static Home button. The designer notes that the design is "out of the way" with the new device.

"I've always been fascinated by these products that are more general purpose." said Ive to Wallpaper*. "What I think is remarkable about the iPhone X is that its functionality is so determined by software. And because of the fluid nature of software, this product is going to change and evolve."

Focusing on change, Ive is looking forward to what happens to the iPhone X in software over the next year.

"In 12 months' time, this object will be able to do things that it can't now. I think that is extraordinary," added Ive. "I think we will look back on it and see it as a very significant point in terms of the products we have been developing."

Apple's changes over time

Ive was asked about how Apple has changed the industry, and how the industry has changed Apple.

"I remember being at college; there was this new development and a new set of challenges for designers, really starting with the launch of the Mac in 1984," answered Ive. "The fundamental function of an object could change in seconds and the orthodoxy around expressing function or having the physical object defined by its function wasn't relevant any more. To me this was extraordinary."

Jony Ive custom cover for the December issue of Wallpaper* magazine
Jony Ive custom cover for the December issue of Wallpaper* magazine


The entire interview focused on Apple and its products as adaptable and ready to evolve at the whim of the company and at users. When asked about the legacy of Steve Jobs and how Apple has altered since he joined the company in the '90s, he returned to that concept.

"When I look back over the last 25 years, in some ways what seems most precious is not what we have made but how we have made it and what we have learned as a consequence of that," said Ive. "I always think that there are two products at the end of a program; there is the physical product or the service, the thing that you have managed to make, and then there is all that you have learned. The power of what you have learned enables you to do the next thing and it enables you to do the next thing better."

"The way that we work is quietly," said Ive. We are conspicuously different in that and it is an important part of who we are."
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Comments

  • Reply 1 of 31
    cmd-zcmd-z Posts: 23member
    That magazine cover is brilliant! /s
    radarthekat
  • Reply 2 of 31
    He's like a Zen Master when he talks. I find his comments to be very inspiring. I am sincerely happy that he found a home in which to grow and create great things. 
    StrangeDaysradarthekath2ppscooter63christopher126repressthishubbaxwatto_cobracornchipjony0
  • Reply 3 of 31
    He's like a Zen Master when he talks. I find his comments to be very inspiring. I am sincerely happy that he found a home in which to grow and create great things. 
    Master Ive?

    Wait, I suddenly have this brain image of him as master jedi, what I am thinking.

    Regardless, whatever your opinion is, Jony Ive is still very much one of the most important person in Apple.
    repressthiswatto_cobra
  • Reply 4 of 31
     sweet looking hot tub in the rec room! 😎
    boogerman2000watto_cobra
  • Reply 5 of 31
    lkrupplkrupp Posts: 5,650member
    cmd-z said:
    That magazine cover is brilliant! /s
    Ive is considered by many to be one of the best designers in the world today, if not the best. I’m thinking of you standing in front of a Jackson Pollock work, scratching your head, and exclaiming WTF?
    bb-15paxmanpscooter63repressthiswatto_cobrajony0
  • Reply 6 of 31
    Sounds like the spaces are configurable. Much different than the hit piece earlier this year claiming employees were leaving because they didn’t like the open floor plan.
    patchythepiratemacxpressStrangeDayscornchip
  • Reply 7 of 31
    radarthekatradarthekat Posts: 2,125moderator
    The way that we work is quietly," said Ive. We are conspicuously different in that and it is an important part of who we are."

    If that doesn’t say it all.
    retrogustoh2pMisterKitchristopher126SpamSandwichwatto_cobracornchipjony0
  • Reply 8 of 31
    lkrupp said:
    cmd-z said:
    That magazine cover is brilliant! /s
    Ive is considered by many to be one of the best designers in the world today, if not the best. I’m thinking of you standing in front of a Jackson Pollock work, scratching your head, and exclaiming WTF?
    Anybody that admires Jackson Pollack is an effete, shallow, fraud.
    78Banditentropyspatchythepirate
  • Reply 9 of 31
    I'm all for white space when it enhances the design, but honestly that magazine cover looks like one of those notepads companies give out to keep on your desk to jot stuff down.  Maybe it is esoteric and reflects Ive's unique personality, but if that would have been created by anyone else it would have been tossed in the dumpster.
  • Reply 10 of 31
    lkrupp said:
    cmd-z said:
    That magazine cover is brilliant! /s
    Ive is considered by many to be one of the best designers in the world today, if not the best. I’m thinking of you standing in front of a Jackson Pollock work, scratching your head, and exclaiming WTF?
    Anybody that admires Jackson Pollack is an effete, shallow, fraud.
    You may want to familiarize yourself with Pollock's body of work. Perhaps take a field trip to NYC one day and enjoy his splendid masterworks in person. 


    retrogustobb-15StrangeDayschristopher126repressthisminicoffeewatto_cobracornchipjony0macgui
  • Reply 11 of 31
    That cover has more to do with brand than it does design. Still, I think it's quite nice.
    repressthiswatto_cobracornchip
  • Reply 12 of 31
    bb-15bb-15 Posts: 141member
    That cover has more to do with brand than it does design. Still, I think it's quite nice.
    The Beatles (with designer Richard Hamilton) took a similar approach with one of their album covers (popularly known as The White Album).

    http://speedreaders.info/wp-content/uploads/2014/05/beatles-cover.jpg

    https://en.m.wikipedia.org/wiki/The_Beatles_(album)

    I think that kind of austere look of the magazine cover works. 

    edited November 2017 boogerman2000christopher126repressthiswatto_cobra
  • Reply 13 of 31
    bb-15 said:
    That cover has more to do with brand than it does design. Still, I think it's quite nice.
    The Beatles (with designer Richard Hamilton) took a similar approach with one of their album covers (popularly known as The White Album).

    http://speedreaders.info/wp-content/uploads/2014/05/beatles-cover.jpg

    https://en.m.wikipedia.org/wiki/The_Beatles_(album)

    Not a bad album either ;)  As we know, all design is iterative. 
    repressthiswatto_cobra
  • Reply 14 of 31
    tjwolftjwolf Posts: 186member
    As an Apple fan, I definitely appreciate some of Jony Ive's work, but he sometimes says things - usually in a long and roundabout way to make it sound intellectual - that are totally obvious: "In 12 months' time, this object will be able to do things that it can't now. I think that is extraordinary," - WTF?  That describes every iPhone since the beginning?  Heck, it describes every programmable computer since the dawn of time.
  • Reply 15 of 31
    paxmanpaxman Posts: 4,518member
    lkrupp said:
    cmd-z said:
    That magazine cover is brilliant! /s
    Ive is considered by many to be one of the best designers in the world today, if not the best. I’m thinking of you standing in front of a Jackson Pollock work, scratching your head, and exclaiming WTF?
    Anybody that admires Jackson Pollack is an effete, shallow, fraud.
    Asinine statement 
    StrangeDaysroundaboutnowrepressthiswatto_cobramacgui
  • Reply 16 of 31
    tjwolf said:
    As an Apple fan, I definitely appreciate some of Jony Ive's work, but he sometimes says things - usually in a long and roundabout way to make it sound intellectual - that are totally obvious: "In 12 months' time, this object will be able to do things that it can't now. I think that is extraordinary," - WTF?  That describes every iPhone since the beginning?  Heck, it describes every programmable computer since the dawn of time.
    which doesn’t make it any less true. what anti intellectuals don’t understand is that people like Ive don’t say things to “sound” intellectual. as one of the most accomplished product designers and computer designers to walk the earth, he really is fascinated by these devices and does find their transmutable nature extraordinary. he’s not building toasters and it’s fair for him to make this point clear to a non-computer publication. you do realize it’s not a PC mag, right?
    edited November 2017 christopher126repressthispscooter63watto_cobra
  • Reply 17 of 31
    That color sequence on the cover... hm, where have I seen that before... oh, I know:
    repressthisStrangeDayswatto_cobracornchip
  • Reply 18 of 31
    tjwolf said:
    As an Apple fan, I definitely appreciate some of Jony Ive's work, but he sometimes says things - usually in a long and roundabout way to make it sound intellectual - that are totally obvious: "In 12 months' time, this object will be able to do things that it can't now. I think that is extraordinary," - WTF?  That describes every iPhone since the beginning?  Heck, it describes every programmable computer since the dawn of time.
    Hmmm. A bit dismissive... 

    Jony is thinking about the amount of effort that goes into the software design and application. He's getting very close to a "blob" of black glass being the main computing device people use. No buttons, no ports just a thin black glass obelisk you hold in your hand. And from that point of view the software improvements become more important than processing 'specs.'
    pscooter63repressthishubbaxwatto_cobra
  • Reply 19 of 31
    I wonder if this issue was printed on thinner paper than usual. You know, to make it thinner!!
  • Reply 20 of 31
    “The way that we work is quietly," said Ive. We are conspicuously different in that and it is an important part of who we are."

    If that doesn’t say it all.
    “Less is more.”
    Ludwig Mies van der Rohe
    repressthiswatto_cobracornchip
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