Apple rival Xiaomi could enter US smartphone market later in 2018

Posted:
in General Discussion
Xiaomi is aiming to enter the U.S. smartphone market by the end of 2018, or early 2019 at the latest, the Chinese company's chairman said on Monday, speaking on the sidelines of China's yearly legislative session in Beijing.




"We've always been considering entering the U.S. market," Lei Jun told the Wall Street Journal. "We plan to start entering the market by end 2018, or by early 2019."

It will still need a local carrier to sell its phones and establish traction, which could be a serious obstacle. While another Chinese firm, ZTE, ranked as the fourth-biggest smartphone vendor in the U.S. in 2017, both it and Huawei have received pushback from the U.S. government due to national security concerns. Huawei in fact lost a deal with AT&T to sell its latest Android flagship, the Mate 10 Pro.

Xiaomi isn't as big in the phone world as some of its Chinese competitors, but still outsells Apple's iPhone in China, and already has a presence in the U.S. with other products like cameras and speakers. It's unlikely to overtake Apple in the U.S. homeland, but could divert some shoppers wanting affordable alternatives.

The Chinese smartphone market is largely controlled by local firms -- Huawei, Oppo, Vivo, and Xiaomi being the top four. Apple is in fifth in the market, and even Samsung is a relatively minor player, sitting in eighth.

Comments

  • Reply 1 of 12
    SpamSandwichSpamSandwich Posts: 30,849member
    Doubt they could make a go of it with all of thei patent infringements. I imagine their products would immediately be banned.
    supadav03jbdragonwatto_cobracornchipracerhomie3
  • Reply 2 of 12
    Since when did Xiaomi become "competitor" to Apple???? They are targeting exact "opposite" end of the smartphone market, with Xiaomi taking the lion's share of low-budget (<$200) devices and Apple taking the lion's share of high-budget (>$600) devices.
    jbdragonStrangeDaysjony0watto_cobraracerhomie3
  • Reply 3 of 12
    Since when did Xiaomi become "competitor" to Apple???? They are targeting exact "opposite" end of the smartphone market, with Xiaomi taking the lion's share of low-budget (<$200) devices and Apple taking the lion's share of high-budget (>$600) devices.
    Exactly.I was going to make a similar comment about the "rival" label in the headline.
    watto_cobraracerhomie3
  • Reply 4 of 12
    supadav03supadav03 Posts: 440member
    Couple things:

    I think calling them an “Apple Rival” is giving them WAY too much credit. 

    Secondly, I doubt how successful they will be in the US. Brand recognition is huge here and they will have a tough time with that. Also, as noted in the article, there is a lot of concern about Chinese tech companies and spyware/hacking. They are facing a uphill battle. Would expect Apple, Samsung, LG, HTC, Motorola & Google to sell more flagship units in the US than Xiaomi. 
    tmayrandominternetpersonwatto_cobracornchipracerhomie3
  • Reply 5 of 12
    maestro64maestro64 Posts: 4,481member
    Doubt they could make a go of it with all of thei patent infringements. I imagine their products would immediately be banned.

    I suspect the same thing, Apple most likely will tie them up in court for a while. Then again, Apple may be forced to play nice, if they want to keep their advantage in China. The Chinese Government may not look to kindly on Apple trying to shut them down.  Xiaomi sells in other parts of the world and Apple has not gone after them elsewhere. Apple could see them as they are not going after the apple installed based so they do not care.
    watto_cobra
  • Reply 6 of 12
    launfalllaunfall Posts: 43member
    They are more a competitor of Android users.  It seems like the only headline that gets any attention is if it affects Apple. As this is an Applecentric site, Appleinsider should know better than to write a headline like this, as it's little more than unnecessary clickbait. If anyone should be afraid it should be Samsung, as that is Xiaomi's target. They will make no dent in Apple's bottom line.
    Rayz2016croprStrangeDayslamboaudi4jony0watto_cobraracerhomie3
  • Reply 7 of 12
    Xiaomi might not make much headway in the US but around the world they're known for low-cost, high quality gear. It might be blatant knock-offs but they've been one of the few "kirfers" to actually backup the copied looks with respectable build quality and decent warranty etc. So much so that there are actually Xiaomi knock-offs.
  • Reply 8 of 12
    tmaytmay Posts: 3,567member
    launfall said:
    They are more a competitor of Android users.  It seems like the only headline that gets any attention is if it affects Apple. As this is an Applecentric site, Appleinsider should know better than to write a headline like this, as it's little more than unnecessary clickbait. If anyone should be afraid it should be Samsung, as that is Xiaomi's target. They will make no dent in Apple's bottom line.
    Agreed.

    The Android OS device market is well portrayed at the Mobile World Congress, where there was little innovation, and much juggling for market position, all while attempting to portray each flagship as a direct competitor to the iPhone.

    Not sure why it's necessary to state "but still outsells Apple in China", which is like a "Miss Congeniality" award for selling devices that are really inexpensive, no matter how well made.


    StrangeDayswatto_cobra
  • Reply 9 of 12
    fallenjtfallenjt Posts: 3,976member
    Since when did Xiaomi become "competitor" to Apple???? They are targeting exact "opposite" end of the smartphone market, with Xiaomi taking the lion's share of low-budget (<$200) devices and Apple taking the lion's share of high-budget (>$600) devices.
    Yeah...it's like saying Hyundai/Kia is starting to compete with Porsche in US market.
    watto_cobracornchip
  • Reply 10 of 12
    BluntBlunt Posts: 222member
    They are probably working on a notch right now.
    watto_cobracornchip
  • Reply 11 of 12
    cornchipcornchip Posts: 1,249member
    I don’t know a soul who would buy one of these.

    fallenjt said:
    Since when did Xiaomi become "competitor" to Apple???? They are targeting exact "opposite" end of the smartphone market, with Xiaomi taking the lion's share of low-budget (<$200) devices and Apple taking the lion's share of high-budget (>$600) devices.
    Yeah...it's like saying Hyundai/Kia is starting to compete with Porsche in US market. 


    Hahah yeah dat stinger amirite?

    edited March 2018
  • Reply 12 of 12
    I thought that Samsung was the rival of the Apple...Almost all the people said Xiaomi is cheap and high specs, some people will buy it. Maybe there are still market demand for this kind of "cheap" but worth the price phone
Sign In or Register to comment.