iPhone X maintains position as most popular model, Apple says
The iPhone X once again held onto its spot as the most popular iPhone model worldwide during the June quarter, Apple CEO Tim Cook said during a Tuesday results call, helping drive iPhone average selling price to new heights.
The executive didn't reveal precise numbers. The company did however ship 41.3 million iPhones in all, slightly more than the 41 million iPhones rolled out during the June 2017 quarter.
Cook has repeatedly claimed that the iPhone X has topped sales since its November 2017 launch. This is despite the device starting at $999, making it one of the most expensive smartphones ever, and substantially more costly than the iPhone 8 and even the 8 Plus. ASP hit $724 for the quarter, up from $606 during the year ago quarter.
Indeed Kantar Worldpanel ComTech recently claimed that the X was just the fourth-best selling device in the U.S. during the last quarter, outdone by the iPhone 8 series. The X did however cling to first place in China, and has done reasonably well in other markets.
Apple is expected to launch three successors to the X this fall. These include 5.8- and 6.5-inch OLED models, and a 6.1-inch LCD device, all of which should have edge-to-edge displays and Face ID. The 6.1-inch hardware should be the cheapest at $600-700, but limited to a single-lens camera. The 5.8-inch phone may cost $800-900, while the 6.5-inch hardware could replace the X at the $999 price point.
The executive didn't reveal precise numbers. The company did however ship 41.3 million iPhones in all, slightly more than the 41 million iPhones rolled out during the June 2017 quarter.
Cook has repeatedly claimed that the iPhone X has topped sales since its November 2017 launch. This is despite the device starting at $999, making it one of the most expensive smartphones ever, and substantially more costly than the iPhone 8 and even the 8 Plus. ASP hit $724 for the quarter, up from $606 during the year ago quarter.
Indeed Kantar Worldpanel ComTech recently claimed that the X was just the fourth-best selling device in the U.S. during the last quarter, outdone by the iPhone 8 series. The X did however cling to first place in China, and has done reasonably well in other markets.
Apple is expected to launch three successors to the X this fall. These include 5.8- and 6.5-inch OLED models, and a 6.1-inch LCD device, all of which should have edge-to-edge displays and Face ID. The 6.1-inch hardware should be the cheapest at $600-700, but limited to a single-lens camera. The 5.8-inch phone may cost $800-900, while the 6.5-inch hardware could replace the X at the $999 price point.
Comments
You make the common mistake in believing that they've been proven wrong. Sure, they didn't get the numbers, or even the direction, of Apple's performance correct, but they know that Apple is on its way to a big fail. Just because it didn't happen this time, just means it's going to be worse when it does happen, sometime in the next 20 years.
Basically, in this kind of punditry, there's wrong, and there's anticipative of future developments.
The 5, 5s and SE are super light!
I find the iPhone X heavy.
Best.
Maybe you should go through your own history, just to make sure. I'm sure there must be something as stupid there. Like misinterpreting an obviously sarcastic comment about financial pundits and their history of failure with regards Apple.
I mean I could have labelled it "JOKE HERE! LAUGH NOW!" but that seems a bit tacky.
Unless you can say when in the next twenty years then that’s not analysis, it’s just wishful thinking.
99% of Apple customers do not read Apple blog sites. They buy a phone when they need it, not when forum dwellers tell them to.
It’s the reason why the folk round here praying that Apple will crash and burn because they didn’t get a Mac with eight SCSI ports have been gnashing their teeth every quarter for the past six years.
That actually looks like a post that has a "/s" missing. It seems really obvious.
Edit: Confirmed by the OP.
Here's Cook: "Phone had a very strong quarter. Revenue was up 20 percent year-over-year, and the active install base grew by double digits, driven by switchers, first-time smartphone buyers, and our existing customers. iPhone X was the most popular iPhone in the quarter once again, with a customer satisfaction score of 98 percent according to 451 Research." Nothing here about sales.
Here's Maestri: "The latest survey of U.S. consumers from 451 Research indicates that across all iPhone models, customer satisfaction was at 96 percent. Combining just the iPhone 8, 8 Plus, and iPhone X, it was even higher at 98 percent. Among business buyers who plan to purchase smartphones in the September quarter, 81 percent plan to purchase iPhones, up three points from the last survey." Nope. Nothing here about sales either.
Probably why Cook said most popular instead of best selling. They don't mean the same thing.
Try to model a weighted average that comes out at $724, without having the most popular model at $999-1149. Can’t be done, the lower priced phones pull down the average drastically, and you can’t sell enough iPhone 8 to offset them.
Popularity has nothing to do with customer satisfaction. 8/8 Plus/X all had 98% customer satisfaction rates. That means customers were satisfied with the purchase; thoughtbit goid value for the money; would buy again; would recommend to friends. On a scale of 1 to 9, how satisfied were you with your purchase, where 1 is not at all satisfied, and 9 is extremely satisfied. Anything 6 and up is considered satisfied.
The SE has high customer sat, but it’s not a very popular phone. Apple only sells maybe 20 million a year.